A Maple Leaf Gardens Gallery

Based on a gallery post originally published on Torontoist on November 30, 2011, with new material mixed in.

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Maple Leaf Gardens, 1969. Photo by Bob Olsen. Toronto Star Photo Archive, Toronto Public Library, tspa_0098050f.

“Where pucks once flew 15 feet or more on the ice, shoppers will stare at a 15-foot wall of cheese.”

That’s how this story originally began, published on the day Loblaws opened its Maple Leaf Gardens location. The arena on the upper level (still officially called, as of 2019, the Peter Gilgan Athletic Centre) was still a few months away from opening. The occasion was a good excuse to take a stroll through the building’s history and the diversity of activities it had witnessed.

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The Globe, February 13, 1931.

In a timeframe that would be almost unheard of today, the request for a building permit was made in February 1931. The arena was open 10 months later. Also note the simultaneous request to the city to build an arena in Spadina Crescent, which was never constructed (the site is now U of T’s Daniels Faculty).

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Sketch of Maple Leaf Gardens, The Telegram, March 5, 1931.

Construction of Maple Leaf Gardens began in July 1931 and proceeded rapidly in order to be ready for the 1931/32 hockey season. Over 1,200 labourers, 750,000 bricks, and 77,500 bags of concrete were required to build the arena.

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Opening night ceremonies at Maple Leaf Gardens, Mail and Empire, November 13, 1931.

Over 13,000 people attended opening night on November 12, 1931. Maple Leaf Gardens President J.P. Bickell hoped that the arena would “be regarded as a civic institution, rather than a commercial venture, because its object is to foster and promote the healthy recreation of the people of this British and sport-loving city.” Unfortunately, the Maple Leafs lost to the Chicago Black Hawks 2-1.

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From W.A. Hewitt’s “Sporting Views and Reviews” column, Toronto Star, November 13, 1931:

The new Maple Leaf gardens proved a revelation to the hockey public last night. Everybody expressed amazement and pleasure at its spaciousness, its tremendous capacity, its comfort, its beautiful colour scheme, and its adaptability for hockey and all other indoor sports, with the spectators right on top of the play.

The crowd–a record one for hockey in Canada–was splendidly handled. No confusion, no crowding or rushing, everything done in the most orderly and systematic manner. The opening ceremonies were elaborate and a little lengthy, but that was excusable when one considers the importance of the occasion. They don’t open million-and-a-half arenas every night in the week.

Hewitt’s son, Foster, became a Gardens legend over his decades of broadcasting games on radio and television.

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Wrestling match, Whipper Billy Watson versus Dick Hutton, Maple Leaf gardens, July 5, 1956. City of Toronto Archives, Fonds 1257, Series 1057, Item 7520.

Seven days after the first hockey game, pro wrestling made its debut at the Gardens. A crowd of over 15,000 watched Jim Londos defeat Gino Garibaldi on November 19, 1931. The match was promoted by the Queensbury Athletic Club, who had recently hired Frank Tunney as its secretary. Within a decade Tunney took over the promotion and would be responsible for most of the venue’s wrestling cards until his death in 1983. One of his most popular draws was East York native Whipper Billy Watson, seen here defending a world title against Dick Hutton in 1956.

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Irvine “Ace” Bailey of the Toronto Maple Leafs Hockey Club in his office, 1960s. City of Toronto Archives, Fonds 1257, Series 1057, Item 2370.

Among those who kept offices in the Gardens was Irvine “Ace” Bailey, who was one of the Maple Leafs’ top forwards until he was nearly killed by a vicious hit from Boston Bruin Eddie Shore in December 1933. Though unable to resume his playing career, Bailey went on serve two stints as the University of Toronto’s hockey coach and worked as a timekeeper at the Gardens until 1984.

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Skater jumps through ring of fire at Toronto War Savings Committee youth rally, Maple Leaf Gardens, February 13, 1941. City of Toronto Archives, Fonds 1257, Series 1057, Iten 7068.

What lengths did organizers go to grab the attention of those attending the numerous war rallies at the Gardens during the Second World War? How about a skater jumping through a flaming hoop?

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Communist leader Tim Buck (front left) and others, Communist Labour and Total War Committee meeting, Maple Leaf Gardens, October 13, 1942. City of Toronto Archives, Fonds 1257, Series 1057, Item 7099.

Over 9,000 people attended a rally held on October 13, 1942 to support lifting the ban on the Communist Party that had been imposed under the War Measures Act two years earlier. Leader Tim Buck urged full support for the war effort to destroy the Axis powers, including conscription. Assorted labour leaders and politicians across party lines were also on stage to oppose the ban, including Ontario Premier Mitch Hepburn. One wonders if Hepburn’s motives were to further embarass Prime Minister Mackenzie King as much as helping the Communists break the ban and boosting war morale.

The ban wasn’t lifted, so the Communists reorganized as the Labour-Progressive Party the following year.

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Recruiting station at wartime rally, Maple Leaf Gardens, June 1, 1941. City of Toronto Archives, Fonds 1257, Series 1057, Item 7033.

The Gardens were used for numerous events supporting the war effort, from fundraisers to recruiting stations like this one. Even though he was in his mid-40s, Conn Smythe signed up for military service during the Second World War, eventually leading a sportsmen’s battalion and publicly criticizing the federal government’s handling of the war. Injuries sustained while caught in a German attack in July 1944 caused Smythe pain for the rest of his life. increasing his irascibility.

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Toronto Youth for Christ rally, Maple Leaf Gardens, circa 1946. City of Toronto Archives, Fonds 1257, Series 1057, Item 7111.

Religious rallies were a popular draw, such as this one for Toronto Youth for Christ in 1946. Faiths ranging from Roman Catholics to Jehovah’s Witnesses held mass meetings inside the arena. This photo also provides great views of the ceiling clock and the portrait of King George VI that Conn Smythe proudly displayed.

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Mayor Robert H. Saunders and Charles Templeton at Toronto Youth for Christ rally, Maple Leaf Gardens, 1946. City of Toronto Archives, Fonds 1257, Series 1057, Item 7114.

Mayor Robert Saunders talks to Charles Templeton (then in the evangelist phase of his life) during the Toronto Youth for Christ rally held on June 15, 1946. Over 16,000 people attended the event. “The pageant was as colourful as a professional revue and more gripping than the hundreds of athletic contests which have been fought out before hoarse throated thousands in the Gardens,” the Star reported. “With colourful, authentic costumes, fanfares from trumpets, excellent staging and colourful, effective lighting the story of religious leaders throughout the ages was unfolded.” Among the other speakers was Billy Graham.

Templeton, who was associated with the Avenue Road Church of the Nazarene (now the site of the Hare Krishna temple), gradually lost his faith, declared himself agnostic, became a journalist, ran for the leadership of the provincial Liberals, edited Maclean’s, and generally lived a busy, interesting life.

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Bingo players, Maple Leaf Gardens, 1940s. City of Toronto Archives, Fonds 1257, Series 1057, Item 7368.

On occasion, Maple Leaf Gardens became the biggest bingo hall in the city. I think they called O67…

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Lou Brody at Maple Leaf Gardens, between 1940 and 1960. City of Toronto Archives, Fonds 1257, Series 1057, Item 2439A.

Cleaning the ice surface, pre-Zamboni.

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Badminton played on skates in Maple Leaf Gardens ice show, 1950s. City of Toronto Archives, Fonds 1257, Series 1057, Item 6709.

Ice badminton, anyone?

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Liberace at Maple Leaf Gardens, May 8, 1954. City of Toronto Archives, Fonds 1257, Series 1057, Item 3404.

As longtime Gardens publicity director Stan Obodiac described this photo in his book Maple Leaf Gardens: Fifty Years of History (Toronto: Van Nostrand Reinhold, 1981), “Liberace exchanged his glittering suit for a straw hat in a 1954 country number.” While this particular number wasn’t mentioned , the Star reported in its May 10, 1954 review of the pianist’s show that “every time he ran off to make a change of costume or pull some cute gag, middle-aged women, who looked as though normally they’d be the soul of domestic decorum, got up and rushed after him.”

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Stanley Holloway putting on makeup, Old Vic Company’s production of A Midsummer Night’s Dream, Maple Leaf Gardens, December 1954. City of Toronto Archives, Fonds 1257, Series 1057, Iten 7342.

Veteran British actor Stanley Holloway applies his makeup between cigarette puffs before a performance of A Midsummer Night’s Dream by a touring company from the Old Vic in London. Globe and Mail drama critic Herbert Whittaker was disappointed with Holloway’s performance as Bottom. “I expected this prime exponent of earthy humour to be rougher, more simple,” Whittaker wrote in his December 15, 1954 review. “This Bottom is surprisingly modern, betraying his music hall antecedents without whipping us with uproarious burlesque. But he found himself not eclipsed but rather aided when he donned the monster head of an ass which the Ironsides have provided, and which is almost the hit of the production.” Also starring were Moira Shearer (The Red Shoes) as Titania and Patrick Macnee (The Avengers) as Demetrius.

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Maple Leaf Gardens refreshement stand, April 12, 1955. City of Toronto Archives, Fonds 1257, Series 1057, Item 7422.

Time for a refreshment break. Based on the date, my guess is that this photo was taken prior to the fourth game in the Eastern qualifying series for the Memorial Cup between the Toronto Marlboros and the Quebec Frontenacs.

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Globe and Mail, April 13, 1955.

The Marlies won the game 3-1, and went on to win both the series and the Memorial Cup. The roster was full of future Maple Leafs stars, including Bob Baun, Billy Harris, and Bob Pulford, along with future Leafs coach Mike Nykoluk.

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Crowds on new escalators, Maple Leaf Gardens, 1955. City of Toronto Archives, Fonds 1257, Series 1057, Item 7446.

Obodiac claimed that Maple Leaf Gardens was the first North American arena to be equipped with escalators.

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Performer in Maple Leaf Gardens’ Ice Capades rehearsing Peter Pan with journalist, 1950s. City of Toronto Archives, Fonds 1257, Series 1057, Item 6776.

Long before journalists earned the wrath of Harold Ballard, reporting from the Gardens had its share of dangers, For one, you could have conducted an airborne interview with Peter Pan before a 1950s edition of the Ice Capades.

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Performer in Maple Leaf Gardens’ Ice Capades with broken leg, with members of Toronto Maple Leafs hockey club, between 1958 and 1962. City of Toronto Archives, Fonds 1257, Series 1057, Item 6757.

It appears this injured Ice Capades performer’s recovery from a broken leg was assisted by Maple Leafs Tim Horton, Carl Brewer, and Bert Olmstead.

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Bill Haley and the Comets, Maple Leaf Gardens, April 30, 1956. City of Toronto Archives, Fonds 1257, Series 1057, Item 7213.

In what was considered the arena’s first rock n’ roll show, Bill Haley and his Comets headlined a 12-act bill on April 30, 1956 that also included Bo Diddley, LaVern Baker, Big Joe Turner, the Drifters, the Platters, and Frankie Lymon. “Like natives at a voodoo ritual,” the Star reported the following day, “the crowd writhed and reeled until their pent-up emotions burst the dam of reason and the clambered on to the stage and into the aisles to dance.” The following years, the Gardens was one of three Canadian stops Elvis Presley made on his only tour outside of the USA.

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Perry Como and Conn Smythe with “Timmy” in Como’s dressing room for Easter Seals show, “Timmy’s Easter Parade of Star,” Maple Leaf gardens, April 14, 1957. City of Toronto Archives, Fonds 1257, Series 1057, Item 7314.

A benefit concert for Easter Seals was an annual staple of the Gardens schedule beginning in the 1950s. Preparing for the 1957 edition are crooner Perry Como, “Timmy” Paul Gamble, and Conn Smythe. While Perry and Paul take the photo session in stride, Conn looks a little spooked. While researching this gallery, we discovered this wasn’t an unusual expression for Mr. Smythe.

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Likely from the same photo session, with Whipper Billy Watson and another youth subbing in for Perry Como. City of Toronto Archives, Fonds 1257, Series 1057, Item 7318.

As for the concert, the April 15, 1957 edition of the Globe and Mail observed that “it was the front rows to which Como and every star before him played. Bright-eyed children with crippled legs were the most fortunate: many there had crippled bodies as well as bodies, but they too obviously enjoyed every minute and hopped up and down with ecstatic delight.”

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Toronto Star, April 13, 1957. Click on image for larger version.

Other performers ranged from wrestler Whipper Billy Watson to the stars of CBC’s variety series Cross Canada Hit Parade and Country Hoedown.

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Prime Minister Louis St. Laurent and his wife Jeanne at Liberal party rally, Maple Leaf Gardens, June 7, 1957. City of Toronto Archives, Fonds 1257, Series 1057, Item 4213.

The federal Liberal election rally on June 7, 1957 was a political disaster, as a teenage heckler attempting to climb onstage fell backwards and hit his head on the concrete floor. The overall Liberal campaign that year was a dud.

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Cliff Richard and the Shadows at the Biggest Show of Stars for 1960, January 25, 1960. City of Toronto Archives, Fonds 1257, Series 1057, Item 7220.

Cliff Richard and the Shadows were among the acts featured in the January 1960 edition of the “Biggest Show of Stars” package tour.

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Toronto Star, January 26, 1960.

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The Isley Brothers, Biggest Show of Stars, January 25, 1960. City of Toronto Archives, Fonds 1257, Series 1057, Item 7252.

Other acts on the bill included the Isley Brothers and Clyde McPhatter.

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Audience at the Biggest Show of Stars for 1960, January 25, 1960. City of Toronto Archives, Fonds 1257, Series 1057, Item 7245.

A row of screaming fans at the January 1960 edition of the “Biggest Show of Stars.” Testing the limits of their vocal chords would serve them well, especially if any of them went on to see the Beatles at the Gardens four years later.

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Toronto Maple Leafs versus Chicago Black Hawks, between 1958 and 1964. City of Toronto Archives, Fonds 1257, Series 1057, Item 7529.

Ageless goalie Johnny Bower guards the net for the Maple Leafs against Chicago Black Hawks forwards Ron Murphy (10) and Eric Nesterenko (15).

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Toronto Maple Leafs versus Boston Bruins, between 1961 and 1963. City of Toronto Archives, Fonds 1257, Series 1057, Item 7527.

In this early 1960s match against the Bruins, the Leafs’ Bob Pulford (20) has his stick primed while team captain George Armstrong attempts to help. Among the Bruins trying to prevent a Leaf goal are Pat Stapleton (4), Ed Westfall (18), and Leo Boivin (20).

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Two men in Maple Leafs Gardens dressing room, pointing to painted Toronto Maple Leafs sign, 1950s. City of Toronto Archives, Fonds 1257, Series 1057, Item 7447.

A clubhouse motto erected by Conn Smythe to inspire the Maple Leafs. The City of Toronto Archives does not identify the two gentlemen pointing at the inspirational words, but we think they may be forward Sid Smith and goalie Harry Lumley.

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Sonny Fox with Harold Ballard at Maple Leafs Gardens, 1950s. City of Toronto Archives, Fonds 1257, Series 1057, Item 3038.

Harold Ballard’s association with Maple Leaf Gardens began during the 1930s when the future Maple Leafs owner was involved with a number of local amateur hockey teams. This picture, featuring Ballard with American television personality Sonny Fox, was taken long before hockey fans began uttering his name with contempt.

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Dave “Tiger” Williams signing an autograph for Greg Crombie, 1978. City of Toronto Archives, Fonds 1257, Series 1057, Item 8857.

This photo appears to have been left on the cutting room floor when I prepared the original post, probably to make the gallery a nice, neat total of 28 images.

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Greg Crombie at Maple Leaf Gardens with King Clancy, 1978. City of Toronto Archives, Fonds 1257, Series 1057, Item 8859.

Francis “King” Clancy was the sunny face of the Maple Leafs, whether it was as a player in 1930s or a team executive from the 1950s until his death in 1986. In his biography of Harold Ballard, sportswriter William Houston compared Clancy to a leprechaun. “Clancy usually has a big smile, a twinkle in his eye to go along with his high-pitched voice. He has an amiable personality and offends no one…He is full of stories from his hockey past and can be a delightful companion.”

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One of the last chances the public had to stroll around Maple Leaf Gardens before its conversion into its present form occured during Nuit Blanche in October 2008. While there were art installation on the arena floor, the real magic that evening was hearing visitors tell stories about their experiences in the building. There were also plenty of reminders that the Leafs had left behind after vacating the premises, such as this Mercury ad.

Love During Wartime

Originally published on Torontoist on February 14, 2008.

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Toronto Star, February 13, 1945.

While some may scoff at modern rituals surrounding Valentine’s Day, simple expressions of love and sentimentality held a deeper meaning in Toronto towards the end of World War II. Tucked amidst the newspaper coverage of the Yalta Conference during the week of Valentine’s Day in 1945 were stories on how Torontonians expressed their admiration towards each other and loved ones fighting overseas.

A sense of nostalgia for peaceful times affected the valentine cards that were available. Top sellers were Victorian-inspired combinations of lace, paper and ribbons. The Daily Star noted that “with the opening guns of battle a revival in romanticism swept the western world resulting in the current mode for ornate Victorian furniture, nostalgic literature…hearts and flowers were the order of the day for thousands of Canadians seeking in old-fashioned sentimentality some escape from the stark realities of the wartime world.”

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Toronto Star, February 12, 1945.

Those realities may have reined in a trend that a Globe and Mail editorial found disturbing. “Not so many years ago valentines were taken rather seriously. The date was made the occasion of proposals and for beginning courtships. Then there intervened a lamentable era where insulting and abusive valentines were sent anonymously to less fortunate young women, as if their plain face were a personal fault.” The paper was relieved “that era seems to be passing…Valentines are more sentimental these days…a little present, a card, or even a phone call to some one loved can never be amiss.”

The most welcome greeting was delivered to Cathie Conlin of Harvie Avenue, who received belated Christmas wishes from her brother Patrick, a POW in Japan. The cable Mrs. Conlin received was the first message to arrive in Toronto under a Red Cross arrangement with the Japanese to allow one return communication between prisoners and their families per year. Mrs. Conlin told the Globe and Mail that it was “the best Valentine I ever got.”

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Toronto Star, February 12, 1945.

Servicemen on leave in Toronto were provided with a number of Valentine’s Day-themed dances to go to. These events ranged from a gathering of navy veterans at the Royal York to a joint collaboration between Simpson’s and the Toronto Conservatory of Music at the College Street YMCA. Older women were encouraged to attend morale-boosting teas and luncheons thrown by the likes of the Kiwanis Club.

Society editors felt that despite all of the good feelings circulating around the city, something was amiss. The Star‘s “Over the Teacups” column was not impressed with the new language of love, which failed to meet certain requirements.

Today was the day for lace and ribbons and sentimental poetry. Doves were supposed to come down out of bell towers and coo in public places. Everywhere were to be happy dreams, tranquility and love. We didn’t see any. The day was a flop. No doves nested in our hats. All we saw to come anywhere near it was a tall sailor walking hand in hand with his girl. He was saying, “Listen, did you remember the razor blades?” And she was saying “As soon as you go, I’m going to have my hair cut-short.” Well, that’s the way love talks nowadays. We’ll just have to be content with that.

Sources: editions of the Globe and Mail and Toronto Daily Star published February 10-16, 1945.

ADDITIONAL MATERIAL

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Toronto Star, February 13, 1945.

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Globe and Mail, February 14, 1945.

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Globe and Mail, February 15, 1945.

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Globe and Mail, February 15, 1945.

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The flipside of a wartime Valentine’s Day (with harsh feedback from “Uncle George”), Toronto Star, February 15, 1945. 

Bonus Features: Peace Day, 1919 (Post #500!)

Before diving into this post, read my article for TVO about the celebrations and controversies surrounding Peace Day in July 1919. This also marks the 500th post on Tales of Toronto (though this entry isn’t strictly a Toronto story…).

The Treaty of Versailles

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Souvenir, signing of peace, Versailles, 1919. Canada. Dept. of Soldiers’ Civil Re-establishment. Toronto Public Library.

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Hamilton Herald, June 28, 1919. Click on image for larger version.

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Eaton’s ad inspired by the signing of the Treaty of Versailles, Toronto Times, June 28, 1919.

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 The Globe, June 30, 1919. Click on image for larger version.

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The Globe, June 30, 1919.

To Celebrate Peace Day or Not?

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Front page editorial, Peterborough Evening Examiner, July 17, 1919.

In several communities across the province, the question was whether to devote their full efforts towards peace celebrations planned for the August civic holiday weekend, or quickly come up with festivities to placate veterans groups and die-hard imperialists.

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Editorial, Peterborough Evening Examiner, July 18, 1919.

In Peterborough, the front page of the July 18, 1919 Evening Examiner was filled with notices from retailers who would close. The decision to honour the holiday didn’t come until a meeting of local merchants wrapped up late that afternoon. “The only exception,” the paper reported, “will be the butchers who will close at noon owing to the hot weather and the necessity of supplying the public with a fresh supply of meat.” Peterborough’s factories also agreed to close on Peace Day.

As merchant Dickson Hall put it, “it is a scandal to remain open, contrary to the wishes of the King and the people.”

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Peterborough Evening Examiner, July 18, 1919.

Peace Day preparations were a mess in Windsor and the surrounding “Border Cities” (which included Ford City, Riverside, Sandwich, and Walkerville). “The attitude adopted by the Great War Veterans to have a parade and celebration has somewhat upset the calculations of those who expected to see the day pass quietly and unobserved,” the Border Cities Star reported on July 18. “The fact that organized labour also has decided to ‘take a holiday’ has added to the general confusion.” The Star believed that talk of punishing merchants who stayed open would “simmer out.” Merchants decided to take a half-holiday, shutting their doors at 1 p.m.

In the end, Windsorites preferred a quiet day. Many relaxed along the Detroit River or headed to Bob-Lo Island amusement park. Anyone who wanted to party could have travelled to large celebrations in Leamington and Tilbury. A veterans parade fizzled out, prompting at least one GWVA member to warn that Windsor’s lukewarm embrace of the GWVA’s vision of Peace Day would cause the Border Cities to lose out on future veteran conventions.

Meanwhile, In Hamilton…

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Hamilton Herald, July 17, 1919.

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A rebuttal to the Herald‘s claims from the front page of the July 18, 1919 edition of the Hamilton Spectator.

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Hamilton Spectator, July 18, 1919.

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Hamilton Herald, July 21, 1919.

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If the festivities planned for Hamilton weren’t enticing, one could have taken advantage of Toronto’s celebrations, as shown in this July 17, 1919 ad from the Spectator.

Peace Day along The Danforth

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Evening Telegram, July 21, 1919. Click on image for larger version.

In Toronto’s east end, the main Peace Day celebrations took place along Danforth Avenue. A parade was held between Broadview Avenue and Withrow Park, where around 70,000 people enjoyed the festivities.

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Toronto Star, July 21, 1919.

Members of the Todmorden lodge of the Sons of England volunteered to provide refreshments in the park. Numbers published in the Toronto World indicated that the lodge sold over 7,200 soft drinks and 250 gallons of ice cream, bringing in over $1,000.

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Toronto World, July 21, 1919.

Peace Day in Earlscourt

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Evening Telegram, July 21, 1919. Click on image for larger version.

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Toronto World, July 21, 1919.

For more on events in Earlscourt, check out this post on McRoberts Avenue.

Peace Day in Queen’s Park

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Toronto World, July 21, 1919.

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Evening Telegram, July 21, 1919.

During the singalong, Mayor Church announced that there would be no speeches. “The reports in the Toronto papers of Toronto’s peace celebration all agree that it was an unqualified success,” observed the editorial page of the July 21 edition of the Hamilton Herald, “but anything where there are no speeches is a reporter’s idea of an unqualified success.”

Not-So-Peaceful Actions

Piecing together the accounts of the rowdyism and violence which occurred in Toronto was like putting together a jigsaw puzzle, with each paper having its own set of details. Here are the full stories.

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The Globe, July 21, 1919.

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Mail and Empire, July 21, 1919.

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Evening Telegram, July 21, 1919.

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Toronto Times, July 21, 1919.

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Toronto World, July 21, 1919.

Whoops, False Armistice

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The Telegram, November 8, 1918.

Having endured over four years of war, Torontonians were ready to cut loose as November 1918 dawned. As the Central Powers collapsed, there was a feeling that the Great War could end at any moment. The recent wave of the Spanish Flu pandemic had curtailed public gatherings, keeping people at home. All everyone needed to hear was that an armistice had been signed.

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Around noon on November 7, the Toronto Star posted a bulletin in the window of its office at 18 King West based on a United Press report that the war was over. Within an hour, people poured into the streets to celebrate, making as much noise as possible. Workers left their posts. Streetcar conductors barely made attempts to collect fares. Courtrooms emptied. Preparations were made to burn effigies of Kaiser Wilhelm II.

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Toronto Star, November 7, 1918.

Problem was, an armistice had not been signed. The city’s other newspapers took a more cautious approach and waited for further confirmation. By the time the Star’s 5 p.m. edition hit the streets, it noted that earlier reports were unofficial. Though the news that it was a false alarm filtered to the streets, the celebrations continued. If the war didn’t end that day, reports that Germany was collapsing into chaos gave the impression it wouldn’t last much longer.

As the Mail and Empire framed the day:

Dame Rumour has been responsible for numerous announcements in the past four years of bitter struggle with Germany that have brought anxiety and anguish to many hearts, but none has had more widespread results that that which emanated from the office of an evening newspaper yesterday and placed Toronto in the midst of a torrent of frenzied celebration…Never before in the history of Canada has such a scene of indescribable exultant frenzy occurred as that which reigned in the streets of Toronto for more than ten hours. Judges of the Supreme Court, men learned in the law and staid and sober-minded businessmen discarded decorum and reserve in the contagious whirl of joy and joined in the universal paean of victory. The streets presented the appearance of a mammoth carnival with multitudinous vari-coloured streamers and ribbons hanging out from the windows of skyscrapers and adjacent buildings and showering onto the heads of cheering and jubilant humanity below.

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The Telegram, November 8, 1918.

At least one death was attributed to the excitement. William Gloyns had finished stringing flags onto the the front of the D. Pike Awning Company’s office at 122 King East when, according to the News, “heart failure, accentuated by the excitement of the hour, seized him and he fell in a heap.” He was rushed to St. Mike’s, but died soon after. His wife told authorities that Gloyns had a long history of heart trouble, so no inquest was called.

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Toronto World, November 8, 1918.

Among the other stories that day:

  • In the Beaches, two Boy Scouts organized a victory parade, gathering over 200 children. At Waverley Road, a confectionary owner tossed candies to the kids, while a grocer gave them apples.
  • In Earlscourt, a window sign in a grocery store read “The Kaiser and his breed are beaten. We are so excited about it we cannot sell groceries. We will perhaps open again tomorrow morning.”
  • People who were ill left their sick beds to join the celebrations downtown. I’m a great deal healthier than Germany is at present,” one man told the Telegram.
  • At least one car was seen dangling a dead turkey from the top of its windshield.

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The Globe, November 8, 1918.

The Star’s competitors jumped on the paper for sharing the United Press bulletin. Here’s how the News presented the initial report…

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..and how it framed the story the next day.

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Toronto Daily News, November 8, 1918.

The News‘s editorial page stated that “The Toronto Star boasts that its special dispatches appeal to the imagination” The paper also wondered if “unreliable news agencies” would be banned from Canada as the Hearst chain’s had been earlier in the war.

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The Telegram, November 8, 1918.

The Telegram tore into the Star, with two editorial pages blasting the paper for perpetrating a cruel hoax. The excessive degree of outrage reflected the near-pathological hatred editor-in-chief John “Black Jack” Robinson displayed towards the Star. Throughout the main editorial, “counterfeit news” appears repeatedly, and the piece goes as far as to suggest the incident would give German leaders a boost.

The editorial begins with an itemized tally of the number of soldiers from Toronto who had died (4,585 total), been wounded, or gone missing since July 18. It initially shares blamed for the cruel fake armistice story among several competitors and United Press.

Toronto’s broken hearts and mourning homes were the victims of an unexampled cruelty. That cruelty had its primary origin in the cold-blooded sensation-mongering of the United Press News Service. That cruelty was perpetrated upon the people of this city by the news columns and bulletins of the Toronto Star, aided and abetted by the bulletins of the Mail and Empire and the Globe.

Next, an argument that was the incident was a blot on the good name of the newspaper industry:

ETERNAL VIGILANCE IS THE PRICE OF ACCURACY. The United Press and the Toronto Star have made the newspaper business look like a disreputable trade. A newspaper should be diligent in the effort to verify the foundations of its statements as an individual is diligent in the effort to tell the truth.

Given the number of dead/injured soldiers from Toronto, the Telegram felt that:

A combination of stupidity, negligence and cupidity must explain the Toronto Star’s cruel and heedless circulation of the “news” manufactured in the counterfeiter’s den that calls itself the Paris headquarters of the United Press.

The final paragraph screams a torrent of anger, that may have been a wee excessive, if only for the use of all caps.

A true newspaper is not immune from HUMAN ERROR. THE ARMISTICE HOAX WAS AN EXAMPLE OF INHUMAN ERROR. The perpetrators of that cruelty and stupidity have made decent newspapers ashamed to be published in the same country as the sensation mongers and rumour pedlars who TORTURED THE HEARTS OF WOMEN, DEFILED THE HOLY ALTARS OF TORONTO’S GRATITUDE, AND SPOILED THE MOST SACRED MOMENT OF TORONTO’S LIFE.

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The Telegram, November 8, 1918.

Another half page was devoted to criticizing the Star and further editorializing, as well as showing how the Telegram was only interested in printing facts.

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The Telegram, November 8, 1918.

Here’s a surprise: if you think “fake news” is a term from the Trump era, here’s a sidebar showing how the “fake news” destroyed productivity for the day. Elsewhere in the paper, an account of how the story broke in New York used the headline ‘STORY OF NEWSPAPER CRIME” and subhead “COLD-BLOODED CRUELTY.”

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The Telegram, November 8, 1918.

There was even coverage on the women’s page.

Methinks the Telegram protested too much, and this incident presents a good example of the holier-than-thou attitude it often displayed in its war with the Star. Besides, compared to newspapers which published the United Press bulletin, the Star’s presentation was muted. Compare the Star’s front page on November 7…

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….to the New York World….

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…or, closer to home, the Hamilton Spectator.

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In the end, the citizens of Toronto had some fun while letting loose pent-up frustrations, and the false armistice served as a dress rehearsal for when an agreement was signed four days later.

The War is Over

Originally published as a “Historicist” column on Torontoist on November 12, 2011.

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Family reads Armistice Day headlines, November 11, 1918. Pictured left to right: Mrs. J. Fraser, Jos. Fraser Jr., Miss Ethel James, Frank James, and Norman James. City of Toronto Archives, Fonds 1244, Item 892.

2:50 a.m., November 11, 1918, the office of the Telegram newspaper on Melinda Street. An early morning full of anticipation as workers there and at Toronto’s five other daily newspapers waited for word sometime during the day that an armistice ending the First World War would be signed.

The news during the night had indicated that nothing was expected to happen till this morning. But there was not let up in the eternal vigilance that is the price of efficiency. Jimmie Nicol, the Canadian Press operator, was eating his lunch and joining in the desultory conversation with one ear turned to the key. He had heard the declaration of war flashed into the office and had waited four years and three months to hear this click of the instrument that would tell that the slaughter had ceased. Suddenly he stopped in the middle of a bite and jumped to the wire. Then that crowd of weary waiters came to life as it electrified. Each man knew his work and did it.

Within 20 minutes of the wire notice, special editions of the Telegram and the other papers hit the streets of the city, ready for citizens roused from their slumber by church bells, fire sirens, factory whistles and other loud noisemakers. The war was over and, as the News noted, “Toronto went mad with glory.”

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The News, November 11, 1918.

The city needed to let loose after a recent spell of bad news. The influenza pandemic that ravaged the world hit Toronto hard in October 1918. Companies like Bell Telephone lost up to a quarter of their staff due to illness or care giving. Churches, entertainment facilities, libraries, and schools were closed, public gatherings were curtailed, and visitors were not allowed in hospitals. During the pandemic’s peak in mid-October, an average of 50 people a day succumbed to the flu, which ultimately killed around 1,300 Torontonians that month. Combine this with daily reports of the mounting casualties during the final month of battle in Europe and it’s easy to see how Toronto was ready to party.

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The Telegram, November 12, 1918.

News of the armistice spread quickly throughout the city. In the east end, residents along Bain Avenue were awakened around 3:40 a.m. by a trumpeter. Half-a-dozen windows opened and an equal number of heads stuck out, asking each other what was going on. “The armistice is signed,” somebody shouted. “The war is over—no fake this time!” Within 10 minutes, most homes in South Riverdale were lit up and pyjama-clad neighbours congratulated each other on the good news. By 4 a.m., as the News reported, “the streets, as a rule deserted and silent at the hour of coming dawn, were filled with quick-marshalled companies of girls and boys, all marching with waving flags and all equipped for carnival.” Traffic jams of cars formed as some revellers decided to head downtown.

The Telegram sent a car around the city to survey how celebrations were breaking out. Everywhere they found scenes similar to those in South Riverdale: people on the streets dancing, singing, playing musical instruments, clanging tin cans, and gathering in their nightclothes and raincoats around impromptu sidewalk bonfires. Streetcars were so packed that passengers sat on the roof.

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Streetcar on Spadina Crescent, November 11, 1918. City of Toronto Archives, Fonds 1244, Item 7110.

By dawn, streetcar service, apart from a few suburban routes, ground to a halt as conductors and operators abandoned their vehicles to join the festivities. Any driver who attempted to continue to head into the city was met with opposition by their fellow employees, as one determined Queen streetcar operator learned. Shortly after setting out on an eastbound course from Roncesvalles, he encountered a procession of 100 fellow Toronto Railway Company workers led by a Highland piper. When he failed to stop, the procession pulled off the streetcar’s pole and smashed its windows. Without streetcars, people wishing to head downtown jumped onto any automobile—the Telegram reported seeing as many as 28 people sitting in and hanging off one car.

Work was hardly on anyone’s mind that day. Few went to the office, and those who did didn’t stay long. City workers were told to take the day off. Bankers were obliged to stay on the job, but the only ticker tape flowing out of most financial institutions headed out windows onto the streets below. Courts were in session, but Police Magistrate Rupert Kingsford gave clemency to anyone up on charges of drunkenness, gambling, speeding, or other minor offences. “This is not a day for punishment,” Kingsford told those assembled in police court. “It is a day for amnesty and pardon.”

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Girl celebrating Armistice Day, November 11, 1918. City of Toronto Archives, Fonds 1244, Item 905.

Out in the streets, a carnival atmosphere prevailed. People draped in Red Ensigns, Union Jacks, and other Allied flags were among those who descended by the thousands onto Yonge Street and other crowded downtown arteries. Some descriptions paint a scene similar to Church Street on Halloween with revellers, in the words of the Mail and Empire, “bedecked themselves in the most grotesque costumes with false and painted faces.” One person dressed as the recently-abdicated German emperor wore a sign which read “I am the Kaiser, kick me.” Knowing people might deliver four years of pent-up frustration against him, the man padded his posterior to soften any swift kicks. Hopefully he wasn’t mistaken for the numerous effigies of the Kaiser burned with glee across the city.

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Armistice Day, November 11, 1918. City of Toronto Archives, Fonds 1244, Item 891.

Celebrants along Yonge Street between Shuter and King found themselves in a war zone. The Mail and Empire reported that “for several hours the main thoroughfare presented the appearance of a region that had been subjected to a gas attack, because of the battle of talcum powder by the boys and girls who waged it with little relaxation.” Anyone who objected to being doused in powder was, with the approval of bystanders, showered with a double dose. Despite a few people who were hit square in the eye, people were generally amused by the battle or rolled with it. They had little choice—according to the News: “the crowds were so dense that escape was impossible, and the victims soon purchased and used supplies of their own.” Police directing traffic took the powder showers in stride, even if they “looked more like millers than officers of the law.”

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Float representing “In Flanders Field” at Victory Loan Parade, November 11, 1918. City of Toronto Archives, Fonds 1583, Item 161.

Officially sanctioned ceremonies began at noon on the steps of City Hall (now Old City Hall), where Mayor Tommy Church issued a proclamation. Following that was a previously scheduled Victory Loan parade that became a general celebration. Over 200,000 lined the route along University, Queen, Simcoe, King, Jarvis, Carlton, and College to watch the procession of soldiers and bond-promoting floats. Wounded hospital patients were chauffeured in automobiles. Airplanes dropped pamphlets urging spectators to “lend” to the loan drive. Music was provided by groups ranging from ragtag marching bands to the United States Navy Band led by, in possibly his only personal appearance in Toronto, John Philip Sousa. Of the floats, the most poignant was a tribute to the poem “In Flanders Fields.” The women’s page of the News described the scene portrayed: “There was the grass of the fields, the vivid scarlet poppies and the charred crosses of the men who had fallen. A man in khaki standing looking down at the crosses carried out the picture in its last detail.” When the parade returned to its starting point at Queen’s Park, it was followed by a religious service.

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John Philip Sousa, University Avenue, November 11, 1918. City of Toronto Archives, Fonds 1244, Item 2576.

The partying continued well into the night. Sousa conducted a concert at Queen’s Park. Dances were held at the King Edward Hotel and other venues across the city. Bonfires burned on, including a large one fuelled by old wagons across from the Albert Britnell bookstore at Yonge and Bloor. A parade through Chinatown (then centred around Dundas and Elizabeth) saw a truck carrying smiling deities wielding gongs. The Star, then based on King Street, ran movies and bulletins on the side of a neighbouring building. Amid the jovial spirit, the News noted that some members of the crowd remembered the costs of the battle just ended: “Mingling with the wild abandon of youthful rejoicing was the note of sadness among those who recalled all too vividly the poignant sacrifice of war, and here and there in the swirling, gleeful crowds were lonely individuals who looked at the people but saw a grave in Flanders.”

The next day, tired Torontonians dragged themselves back to work and settled back into routine. The city estimated clean-up would cost $1,000. Little damage was done, and few arrests were made during the celebrations (it seemed even pickpockets had taken the day off). As the week unfolded, the Victory Loan drive wrapped up and the first postwar contingents of veterans returned home. The uncertainties of what peacetime would hold were pushed aside as the afterglow of the armistice celebrations lingered on.

Additional material from Our Glory and Our Grief: Torontonians and the Great War by Ian Hugh Maclean Miller (Toronto: University of Toronto Press, 2002) and the following newspapers: the November 12, 1918 edition of the Globe; the November 12, 1918 edition of the Mail and Empire; the November 11, 1918 and November 12, 1918 editions of the News; the November 12, 1918 edition of the Toronto Star; and the November 11, 1918 edition of the Telegram.

ADDITIONAL MATERIAL

This subject was also covered in an earlier installment of Vintage Toronto Ads, originally published on November 11, 2008.

Vintage Ad #653: Armistice Day, 1918

The Globe, November 11, 1918.

November 11, 1918: eager Torontonians, having seen several days of stories in the local dailies that the end of World War I was imminent, waited for word from Europe of the armistice that would bring loved ones home. The newspapers stayed close to their wires to put the presses into motion once the armistice was official. The Telegram described the wait:

The news during the night had indicated that nothing was expected to happen till this morning. But there was not let up in the eternal vigilance that is the price of efficiency. Jimmie Nicol, the Canadian Press operator, was eating his lunch and joining in the desultory conversation with one ear turned to the key. He had heard the declaration of war flashed into the office and had waited four years and three months to hear this click of the instrument that would tell that the slaughter had ceased. Suddenly he stopped in the middle of a bite and jumped to the wire. Then that crowd of weary waiters came to life as it electrified. Each man knew his work and did it.

Nicol received the wire at 2:50 a.m. The first edition of the Telegram hit the streets 20 minutes later. The paper used their speediness to take a potshot at the Star, who, “first in fake but last in reliability, put in a tardy appearance with the same news, accompanied by the morning papers.” Eaton’s used their regular advertising space to publish the official announcement and a blessing.

Vintage Ad #657: Drink to the Health of the Allies!

Toronto Star, November 11, 1918.

O’Keefe’s ad may have appealed to one group who welcomed the armistice, local drunks. The Telegram reported that inebriates around the city were “happy as larks” that not only was the war over, but that the city magistrate had declared a one-day amnesty on charges of public drunkenness, gambling, speeding, and other minor offences. The magistrate’s explanation for his actions? “We are doing it for our country.”

Vintage Ad #655: My Boy

Toronto Star, November 11, 1918.

Though the war was over, ads for Victory Bonds were published that day. Pitches soon switched from helping Canadians fight on to aiding returning soldiers and the citizens of countries devastated by the conflict. The city declared a half-day holiday for a bond drive, which quickly turned into a general celebration.

Additional material from the November 11, 1918 edition of the Telegram.

Vintage Toronto Ads Goes to War

Plucky Boys Need Their Smokes

Originally published on Torontoist on June 16, 2009.

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The News, May 6, 1915.

Given the attitudes, health concerns, and advertising restrictions regarding tobacco products, Toronto newspaper readers won’t be seeing appeals to send smokes to Canada’s overseas forces in their morning read anytime soon—a general appeal for morale boosting/easy to barter items would be more likely.

The soldier depicted in this ad was created by cartoonist Bert Thomas for a similar campaign across the Atlantic for the Weekly Dispatch newspaper in November 1914. The image of a Cockney “Tommy” telling Kaiser Wilhelm II that he needs a smoke break helped raise approximately ₤250,000 in donations from the British public. “Arf a mo’ Kaiser!” became a catchphrase whose use appears to have lasted in the U.K. through World War II, when it underwent a slight alteration to reflect that conflict’s German leadership.

Cows Have War Jobs Too

Originally published on Torontoist on September 15, 2009.

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Acme Farmers Dairy billboard, circa 1942-44. City of Toronto Archives, Fonds 1488, Item 6611.

During World War II many Torontonians worked towards victory and, as this billboard testifies, cows were not excluded from doing their part to tackle Hitler and Tojo. The regional bovine population contributed to the war effort by providing food-solid goodness for the home front. Officials of local dairies soon discovered that the helmets they issued refused to stay on any cow’s head (straps were at a premium), so they were utilized as feed buckets or souvenirs for children touring their facilities.

Located on Walmer Road south of Casa Loma, the Acme Farmers Dairy site is currently occupied by the Castle Hill townhomes.

Wartime Target for Tonight

Originally published on Torontoist on November 10, 2009.

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Mayfair, March 1944.

A dazzling view of the Toronto skyline welcomed visiting flyers like this Royal Canadian Air Force pilot throughout World War II. The glimmer of city lights, the Royal York Hotel, and other pre-war skyscrapers as he approached Port George VI Airfield (as the island airport was officially named upon opening in 1939) was a far more welcoming sight than enemy fire.

A year after opening for service, the island airport was pressed into wartime use as a training facility. Pilots from Norway used the site from fall 1940 through winter 1943, which led to the establishment of “Little Norway” across the channel. After the Norwegians departed for expanded facilities in Muskoka, the RCAF used the airport for the duration of hostilities.

Around the time today’s ad appeared on the newsstand, one flyer leaving the airport almost made Sunnyside their target. On February 13, 1944, RCAF Flying Officer John R. Talkington required a rescue after he was forced to land one hundred yards from shore inside the seawall near Windermere Avenue. Talkington was piloting a training plane destined for Selfridge Field near Detroit when trouble struck. The Toronto Star picks up the story:

“The engine quit,” said Flying Officer Talkington, describing his experience afterward, “So I just let her down in the water.” The young pilot, a native of California, sat on the cockpit hood, his feet dangling in the water, until [he was] taken off. The rescue was made within twenty-two minutes of the time the mishap occurred…Talkington resumed his flight an hour later in another plane. Life-savers rushed to Humber station in a car, obtained a punt and paddled out to make the rescue.

Once the peace O’Keefe hoped for arrived, the airport was restored to civilian use and likely employed some of the clear-eyed men destined to work in the post-war aviation industry.

Additional material from the February 14, 1944 editions of the Globe and Mail and the Toronto Star.