Vintage Toronto Ads: Ensure Stable Government (1926 federal election)

Originally published on Torontoist on April 12, 2011.

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The Globe, September 13, 1926.

“Ensure stable government.” Isn’t stable government what the present-day Conservative party is promising if you vote for them during the 2011 election campaign? Some things never change…

Mind you, the situation when voters went to the polls on September 14, 1926, was volatile. It was the second election campaign in less than a year, thanks to a highly unstable parliament. Despite coming in second place after the vote on October 29, 1925, William Lyon Mackenzie King’s Liberals clung to power with the backing of Progressive party MPs. King’s government faced a never-ending series of non-confidence votes launched by the Conservatives, which finally looked like they were going to succeed after a report regarding a scandal over booze smuggling at a federal customs warehouse was presented to the House of Commons in June 1926. What followed was the constitutional crisis known as the King-Byng affair, which one usually needs a scorecard to follow.

In the midst of procedural mayhem, Conservative leader Arthur Meighen assumed power for three days before falling to another non-confidence vote and being granted the dissolution of parliament that Governor General Lord Byng had just refused to give King. During the campaign, King worked out arrangements with the Progressives and strong farmer/labour candidates so that in ridings where one party was stronger, the other wouldn’t run (hence the reason for the majority of the 48 blacked-out ridings in the map above).

As John Duffy noted when he profiled the campaign in his book Fights of Our Lives, “For many reform-minded electors, the three-day Meighen government of 1926 had shown that the hated Tories had a chance at power as long as the Liberals and Progressives remained divided; voting Progressive seemed a luxury to be indulged when the Tories were safely off in third place, as in 1921, but not now.” Meighen initially focused on attacking Liberal corruption, but when that ran out of steam he pulled out the patriotism-to-Britain card and attacked King for being a rebel like his grandfather William Lyon Mackenzie.

Meighen’s plea for a stable government succeeded…for King, who, with a handful of Progressives who ran under the Liberal-Progressive banner, easily formed a majority. Toronto did not succumb to King’s charms, as all of the Conservative candidates listed in today’s ad won. The tightest race was in York North, where Thomas Herbert Lennox defeated Liberal Henry Arthur Sifton by less than 300 votes (King had held the seat from 1921 to 1925). Others on the local Conservative slate included three former mayors of Toronto (Church, Hocken, and Geary), and a rookie whose parliamentary career lasted into the space age (McGregor, who served as an MP until 1962).

Additional material from Fights of Our Lives by John Duffy (Toronto: HarperCollins, 2002).

ADDITIONAL MATERIAL

In an earlier post, I covered the nasty fight for the Conservative nomination in Toronto Northeast in 1926, which played itself out in newspaper advertising.  And stay tuned for another tale of the ’26 campaign in Toronto…

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The Globe, September 11, 1926.

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The Globe, September 11, 1926.

Ads published on the same day for the Conservatives and Liberals. The Tories harped on the previous year’s customs scandal (which involved corruption at the federal customs department), while the Liberals touted their achievements and upcoming goals.

Bonus Features: Peace Day, 1919 (Post #500!)

Before diving into this post, read my article for TVO about the celebrations and controversies surrounding Peace Day in July 1919. This also marks the 500th post on Tales of Toronto (though this entry isn’t strictly a Toronto story…).

The Treaty of Versailles

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Souvenir, signing of peace, Versailles, 1919. Canada. Dept. of Soldiers’ Civil Re-establishment. Toronto Public Library.

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Hamilton Herald, June 28, 1919. Click on image for larger version.

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Eaton’s ad inspired by the signing of the Treaty of Versailles, Toronto Times, June 28, 1919.

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 The Globe, June 30, 1919. Click on image for larger version.

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The Globe, June 30, 1919.

To Celebrate Peace Day or Not?

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Front page editorial, Peterborough Evening Examiner, July 17, 1919.

In several communities across the province, the question was whether to devote their full efforts towards peace celebrations planned for the August civic holiday weekend, or quickly come up with festivities to placate veterans groups and die-hard imperialists.

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Editorial, Peterborough Evening Examiner, July 18, 1919.

In Peterborough, the front page of the July 18, 1919 Evening Examiner was filled with notices from retailers who would close. The decision to honour the holiday didn’t come until a meeting of local merchants wrapped up late that afternoon. “The only exception,” the paper reported, “will be the butchers who will close at noon owing to the hot weather and the necessity of supplying the public with a fresh supply of meat.” Peterborough’s factories also agreed to close on Peace Day.

As merchant Dickson Hall put it, “it is a scandal to remain open, contrary to the wishes of the King and the people.”

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Peterborough Evening Examiner, July 18, 1919.

Peace Day preparations were a mess in Windsor and the surrounding “Border Cities” (which included Ford City, Riverside, Sandwich, and Walkerville). “The attitude adopted by the Great War Veterans to have a parade and celebration has somewhat upset the calculations of those who expected to see the day pass quietly and unobserved,” the Border Cities Star reported on July 18. “The fact that organized labour also has decided to ‘take a holiday’ has added to the general confusion.” The Star believed that talk of punishing merchants who stayed open would “simmer out.” Merchants decided to take a half-holiday, shutting their doors at 1 p.m.

In the end, Windsorites preferred a quiet day. Many relaxed along the Detroit River or headed to Bob-Lo Island amusement park. Anyone who wanted to party could have travelled to large celebrations in Leamington and Tilbury. A veterans parade fizzled out, prompting at least one GWVA member to warn that Windsor’s lukewarm embrace of the GWVA’s vision of Peace Day would cause the Border Cities to lose out on future veteran conventions.

Meanwhile, In Hamilton…

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Hamilton Herald, July 17, 1919.

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A rebuttal to the Herald‘s claims from the front page of the July 18, 1919 edition of the Hamilton Spectator.

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Hamilton Spectator, July 18, 1919.

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Hamilton Herald, July 21, 1919.

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If the festivities planned for Hamilton weren’t enticing, one could have taken advantage of Toronto’s celebrations, as shown in this July 17, 1919 ad from the Spectator.

Peace Day along The Danforth

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Evening Telegram, July 21, 1919. Click on image for larger version.

In Toronto’s east end, the main Peace Day celebrations took place along Danforth Avenue. A parade was held between Broadview Avenue and Withrow Park, where around 70,000 people enjoyed the festivities.

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Toronto Star, July 21, 1919.

Members of the Todmorden lodge of the Sons of England volunteered to provide refreshments in the park. Numbers published in the Toronto World indicated that the lodge sold over 7,200 soft drinks and 250 gallons of ice cream, bringing in over $1,000.

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Toronto World, July 21, 1919.

Peace Day in Earlscourt

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Evening Telegram, July 21, 1919. Click on image for larger version.

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Toronto World, July 21, 1919.

For more on events in Earlscourt, check out this post on McRoberts Avenue.

Peace Day in Queen’s Park

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Toronto World, July 21, 1919.

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Evening Telegram, July 21, 1919.

During the singalong, Mayor Church announced that there would be no speeches. “The reports in the Toronto papers of Toronto’s peace celebration all agree that it was an unqualified success,” observed the editorial page of the July 21 edition of the Hamilton Herald, “but anything where there are no speeches is a reporter’s idea of an unqualified success.”

Not-So-Peaceful Actions

Piecing together the accounts of the rowdyism and violence which occurred in Toronto was like putting together a jigsaw puzzle, with each paper having its own set of details. Here are the full stories.

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The Globe, July 21, 1919.

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Mail and Empire, July 21, 1919.

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Evening Telegram, July 21, 1919.

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Toronto Times, July 21, 1919.

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Toronto World, July 21, 1919.

A Collection of Editorials About the 1919 Toronto General Strike

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Before diving into this post, check out my article for TVO about the 1919 Toronto General Strike.

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Toronto World, May 22, 1919.

Mayor Tommy Church, who held numerous meetings with employers and labour in the lead up to the strike. The messsage on the wall refers to the Labor Temple at 167 Church Street, where many of the organizational meetings for the strike were held.

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Toronto Star, May 23, 1919.

A major Star editorial on the Winnipeg General Strike and the battle between employers and labour, which treats the disputes as labour disputes, not a rise in Bolshevism.

The Star‘s competitors, especially the Telegram and the Times, saw this editorial and others the paper published at this time as an opportunity to attack and ridicule.

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Evening Telegram, May 23, 1919.

This editorial refers to an old timey tune, which you can hear a 1926 recording of via the Internet Archive.

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Cartoon by George Shields, Evening Telegram, May 27, 1919.

Star publisher Joseph Atkinson is standing in the doorway. Not entirely sure who the other two men are supposed to be, though I’m guessing one is socialist activist and future Toronto mayor Jimmie Simpson (another favourite target of the Tely).

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Toronto Times, May 23, 1919.

This is one of the few opportunities for me to browse the Toronto Times, the short-lived final incarnation of the Toronto News. Debuting on March 27, 1919, it was a Conservative daily in a market filled with several shades of Conservative dailies. Its death in September 1919 demonstrated the city could no longer support six papers.

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Front page cartoon, Toronto Times, May 31, 1919.

The Times didn’t like Atkinson either, and also referred to the dog song.

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Toronto Times, May 27, 1919.

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Evening Telegram, May 28, 1919.

As the deadline for the general strike loomed, Telegram editor John “Black Jack” Robinson started getting shouty.

Feel free to debate Robinson’s contention that “Toronto is a community of citizens, not of classes,” especially in 1919-era Toronto.

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Evening Telegram, May 29, 1919.

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Mail and Empire, May 28, 1919.

There were numerous theories floating around editorial pages as to why labourers were so upset in Toronto and across the country. This one uses an unnamed source claiming prohibition was making workers smarter now that their access to booze was (theoretically) restricted.

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Toronto World, May 28, 1919.

 

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Toronto Star, May 29, 1919.

And now, a word from our sponsors…

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Toronto Star, May 28, 1919.

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Cartoon by George Shields, Evening Telegram, May 30, 1919.

 

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Toronto Times, May 30, 1919.

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Toronto Times, May 30, 1919.

In all of the papers, the only women’s page to offer strike coverage was the Times‘. This piece about garment workers makes special note of their dress and religion in ways that feel off in a modern context.

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Toronto Star, June 2, 1919.

The Star‘s attempt to refute claims that “Europeans” were leading the strike effort…

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Toronto Times, June 2, 1919.

…while the Times continues its fearmongering tactics.

The “men we blame” were Jimmie Simpson (labour activist, future Toronto mayor, and whom the park and rec centre on Queen Street are named after), Reverend Salem Bland (a Methodist minister who preached Social Gospel, later became a Star columnist, and was the subject of a portrait by Lawren Harris), and William Ivens (editor of the daily workers bulletin during the Winnipeg General Strike).

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Toronto World, June 3, 1919.

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Globe, June 3, 1919.

This editorial, and the next one, revolve around the roundup of 12 suspected subversives, and federal legislation that would deport anyone (especially those “Europeans”) arrested for Bolshevist tendencies.

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Mail and Empire, June 3, 1919.

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Toronto Times, June 3, 1919.

And now a pair of pieces celebrating the strike’s end. The Metal Trades Council remained on strike for another month.

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Toronto Times, June 4, 1919.

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Globe, June 4, 1919.

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Toronto World, June 5, 1919.

 

Goodbye 1918, Hello 1919

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Toronto World, December 31, 1918.

As 1918 ended, Torontonians contemplated a year which had seen the First World War end, celebrate what would hopefully be a cheerier year ahead, and engage in the usual political bickering which accompanied the annual voting rites of a municipal election on New Year’s Day.

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The Globe, January 1, 1919. Unfortunately, chunks of the rest of this editorial are missing. 

The Globe‘s New Year’s editorial spent the most time on any of Toronto’s opinion pages contemplating the general state of the world now that the war was over.

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Mail and Empire, January 1, 1919.

The Mail and Empire expressed hope for the future, and encouraged everyone to help with the reconstruction of the post-war world.

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Toronto Star, December 31, 1918.

The Star‘s editorial looked back to the genteel customs of New Year’s Days of yore.

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Toronto World, January 1, 1919.

The World‘s editorial focused on the top story item as the old year gave way to the new: the municipal election. Mayor Tommy Church ran for his fifth one-year term against Board of Control member John O’Neill, former city councillor William Henry Shaw, and York East MP Thomas Foster.

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Mail and Empire, December 31, 1918.

Long before Rob Ford preached zealous penny-pinching, Thomas Foster took frugality to extremes. A self-made millionaire known for visiting tenants in person to collect rent or fix problems, Foster spent two decades as an elected official at the federal and municipal levels. It would also appear, based on this campaign ad, he dabbled in post-war xenophobia. While Foster finished a distant fourth in this campaign, he retained his federal seat. He narrowly won the mayoralty in the 1925 municipal campaign over W.W. Hiltz, and served three terms. His legacy is the giant mausoleum he built for himself near Uxbridge.

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Toronto News, December 31, 1918. Click on image for larger version.

A sampling of candidates vying for council seats. Three of the four Board of Control winners (Charles Maguire, Sam McBride, and William Robbins) later served as mayor.

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Toronto Star, December 31, 1918.

Church’s campaign appealed to returning soldiers and their families. During the war, the mayor saw off as many departing soldiers as possible. “For many soldiers,” historian Donald Jones noted, “the last thing they remembered about Toronto was the sight of their mayor running beside the train shouting goodbye and wishing them good luck.” After the war, he welcomed them back and championed various measures to provide vets with financial benefits.

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Evening Telegram, December 31, 1918.

As it would several times during Church’s career, the Telegram supported his re-election campaign with ridiculous zeal. Editorials blasted anyone who criticized Church, especially the Star.

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Evening Telegram, December 31, 1918.

One of many Telegram articles extolling the virtues of Tommy Church. The key issues the paper was concerned about was public ownership of the hydro system and the ongoing battles with the Toronto Railway Company as the end of its 30-year franchise to run many of the city’s streetcars neared its end.

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Evening Telegram, December 31, 1918.

Even the women’s page turned into pro-Church propaganda.

Church received his fifth term, beating O’Neill by nearly 10,000 votes. He remained in office through 1921.

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Toronto News, January 2, 1919.

Election day was a good one for female candidates for the Toronto Board of Education, as four of the five who ran became trustees.

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The Globe, January 1, 1919.

The Globe ran an interview with the outgoing year before it disappeared for good.

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Toronto News, December 31, 1918.

The most covered party to welcome 1919 was held at the King Edward Hotel. Wonder how that meeting of the Canadian Society for the Protection of Birds went.

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Toronto News, January 2, 1919.

This would be the last New Year’s celebrations the News covered, as the paper rebranded itself as the Toronto Times in March, then folded for good in September.

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Evening Telegram, January 2, 1919.

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The Globe, December 30, 1918.

The city’s Protestant ministers had plenty to say about the events of the past year, and looked forward to the momentous events they felt would come in 1919.

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Mail and Empire, January 1, 1919.

How people reverently celebrated New Year’s…

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Evening Telegram, January 2, 1919.

We’ll end with a hint of the year to come, with this tiny item about the distribution of “Bolshevik pamphlets” in the west end.

***

And so ends 2018 for this site. Thanks for reading and supporting my work over the year, whether it’s here or for the many clients I’ve produced material for. The major (and minor) events of 1919 will play a large role in my work for 2019, so stay tuned here and elsewhere for how those events happened, and what their long-term legacies were.

The War is Over

Originally published as a “Historicist” column on Torontoist on November 12, 2011.

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Family reads Armistice Day headlines, November 11, 1918. Pictured left to right: Mrs. J. Fraser, Jos. Fraser Jr., Miss Ethel James, Frank James, and Norman James. City of Toronto Archives, Fonds 1244, Item 892.

2:50 a.m., November 11, 1918, the office of the Telegram newspaper on Melinda Street. An early morning full of anticipation as workers there and at Toronto’s five other daily newspapers waited for word sometime during the day that an armistice ending the First World War would be signed.

The news during the night had indicated that nothing was expected to happen till this morning. But there was not let up in the eternal vigilance that is the price of efficiency. Jimmie Nicol, the Canadian Press operator, was eating his lunch and joining in the desultory conversation with one ear turned to the key. He had heard the declaration of war flashed into the office and had waited four years and three months to hear this click of the instrument that would tell that the slaughter had ceased. Suddenly he stopped in the middle of a bite and jumped to the wire. Then that crowd of weary waiters came to life as it electrified. Each man knew his work and did it.

Within 20 minutes of the wire notice, special editions of the Telegram and the other papers hit the streets of the city, ready for citizens roused from their slumber by church bells, fire sirens, factory whistles and other loud noisemakers. The war was over and, as the News noted, “Toronto went mad with glory.”

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The News, November 11, 1918.

The city needed to let loose after a recent spell of bad news. The influenza pandemic that ravaged the world hit Toronto hard in October 1918. Companies like Bell Telephone lost up to a quarter of their staff due to illness or care giving. Churches, entertainment facilities, libraries, and schools were closed, public gatherings were curtailed, and visitors were not allowed in hospitals. During the pandemic’s peak in mid-October, an average of 50 people a day succumbed to the flu, which ultimately killed around 1,300 Torontonians that month. Combine this with daily reports of the mounting casualties during the final month of battle in Europe and it’s easy to see how Toronto was ready to party.

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The Telegram, November 12, 1918.

News of the armistice spread quickly throughout the city. In the east end, residents along Bain Avenue were awakened around 3:40 a.m. by a trumpeter. Half-a-dozen windows opened and an equal number of heads stuck out, asking each other what was going on. “The armistice is signed,” somebody shouted. “The war is over—no fake this time!” Within 10 minutes, most homes in South Riverdale were lit up and pyjama-clad neighbours congratulated each other on the good news. By 4 a.m., as the News reported, “the streets, as a rule deserted and silent at the hour of coming dawn, were filled with quick-marshalled companies of girls and boys, all marching with waving flags and all equipped for carnival.” Traffic jams of cars formed as some revellers decided to head downtown.

The Telegram sent a car around the city to survey how celebrations were breaking out. Everywhere they found scenes similar to those in South Riverdale: people on the streets dancing, singing, playing musical instruments, clanging tin cans, and gathering in their nightclothes and raincoats around impromptu sidewalk bonfires. Streetcars were so packed that passengers sat on the roof.

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Streetcar on Spadina Crescent, November 11, 1918. City of Toronto Archives, Fonds 1244, Item 7110.

By dawn, streetcar service, apart from a few suburban routes, ground to a halt as conductors and operators abandoned their vehicles to join the festivities. Any driver who attempted to continue to head into the city was met with opposition by their fellow employees, as one determined Queen streetcar operator learned. Shortly after setting out on an eastbound course from Roncesvalles, he encountered a procession of 100 fellow Toronto Railway Company workers led by a Highland piper. When he failed to stop, the procession pulled off the streetcar’s pole and smashed its windows. Without streetcars, people wishing to head downtown jumped onto any automobile—the Telegram reported seeing as many as 28 people sitting in and hanging off one car.

Work was hardly on anyone’s mind that day. Few went to the office, and those who did didn’t stay long. City workers were told to take the day off. Bankers were obliged to stay on the job, but the only ticker tape flowing out of most financial institutions headed out windows onto the streets below. Courts were in session, but Police Magistrate Rupert Kingsford gave clemency to anyone up on charges of drunkenness, gambling, speeding, or other minor offences. “This is not a day for punishment,” Kingsford told those assembled in police court. “It is a day for amnesty and pardon.”

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Girl celebrating Armistice Day, November 11, 1918. City of Toronto Archives, Fonds 1244, Item 905.

Out in the streets, a carnival atmosphere prevailed. People draped in Red Ensigns, Union Jacks, and other Allied flags were among those who descended by the thousands onto Yonge Street and other crowded downtown arteries. Some descriptions paint a scene similar to Church Street on Halloween with revellers, in the words of the Mail and Empire, “bedecked themselves in the most grotesque costumes with false and painted faces.” One person dressed as the recently-abdicated German emperor wore a sign which read “I am the Kaiser, kick me.” Knowing people might deliver four years of pent-up frustration against him, the man padded his posterior to soften any swift kicks. Hopefully he wasn’t mistaken for the numerous effigies of the Kaiser burned with glee across the city.

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Armistice Day, November 11, 1918. City of Toronto Archives, Fonds 1244, Item 891.

Celebrants along Yonge Street between Shuter and King found themselves in a war zone. The Mail and Empire reported that “for several hours the main thoroughfare presented the appearance of a region that had been subjected to a gas attack, because of the battle of talcum powder by the boys and girls who waged it with little relaxation.” Anyone who objected to being doused in powder was, with the approval of bystanders, showered with a double dose. Despite a few people who were hit square in the eye, people were generally amused by the battle or rolled with it. They had little choice—according to the News: “the crowds were so dense that escape was impossible, and the victims soon purchased and used supplies of their own.” Police directing traffic took the powder showers in stride, even if they “looked more like millers than officers of the law.”

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Float representing “In Flanders Field” at Victory Loan Parade, November 11, 1918. City of Toronto Archives, Fonds 1583, Item 161.

Officially sanctioned ceremonies began at noon on the steps of City Hall (now Old City Hall), where Mayor Tommy Church issued a proclamation. Following that was a previously scheduled Victory Loan parade that became a general celebration. Over 200,000 lined the route along University, Queen, Simcoe, King, Jarvis, Carlton, and College to watch the procession of soldiers and bond-promoting floats. Wounded hospital patients were chauffeured in automobiles. Airplanes dropped pamphlets urging spectators to “lend” to the loan drive. Music was provided by groups ranging from ragtag marching bands to the United States Navy Band led by, in possibly his only personal appearance in Toronto, John Philip Sousa. Of the floats, the most poignant was a tribute to the poem “In Flanders Fields.” The women’s page of the News described the scene portrayed: “There was the grass of the fields, the vivid scarlet poppies and the charred crosses of the men who had fallen. A man in khaki standing looking down at the crosses carried out the picture in its last detail.” When the parade returned to its starting point at Queen’s Park, it was followed by a religious service.

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John Philip Sousa, University Avenue, November 11, 1918. City of Toronto Archives, Fonds 1244, Item 2576.

The partying continued well into the night. Sousa conducted a concert at Queen’s Park. Dances were held at the King Edward Hotel and other venues across the city. Bonfires burned on, including a large one fuelled by old wagons across from the Albert Britnell bookstore at Yonge and Bloor. A parade through Chinatown (then centred around Dundas and Elizabeth) saw a truck carrying smiling deities wielding gongs. The Star, then based on King Street, ran movies and bulletins on the side of a neighbouring building. Amid the jovial spirit, the News noted that some members of the crowd remembered the costs of the battle just ended: “Mingling with the wild abandon of youthful rejoicing was the note of sadness among those who recalled all too vividly the poignant sacrifice of war, and here and there in the swirling, gleeful crowds were lonely individuals who looked at the people but saw a grave in Flanders.”

The next day, tired Torontonians dragged themselves back to work and settled back into routine. The city estimated clean-up would cost $1,000. Little damage was done, and few arrests were made during the celebrations (it seemed even pickpockets had taken the day off). As the week unfolded, the Victory Loan drive wrapped up and the first postwar contingents of veterans returned home. The uncertainties of what peacetime would hold were pushed aside as the afterglow of the armistice celebrations lingered on.

Additional material from Our Glory and Our Grief: Torontonians and the Great War by Ian Hugh Maclean Miller (Toronto: University of Toronto Press, 2002) and the following newspapers: the November 12, 1918 edition of the Globe; the November 12, 1918 edition of the Mail and Empire; the November 11, 1918 and November 12, 1918 editions of the News; the November 12, 1918 edition of the Toronto Star; and the November 11, 1918 edition of the Telegram.

ADDITIONAL MATERIAL

This subject was also covered in an earlier installment of Vintage Toronto Ads, originally published on November 11, 2008.

Vintage Ad #653: Armistice Day, 1918

The Globe, November 11, 1918.

November 11, 1918: eager Torontonians, having seen several days of stories in the local dailies that the end of World War I was imminent, waited for word from Europe of the armistice that would bring loved ones home. The newspapers stayed close to their wires to put the presses into motion once the armistice was official. The Telegram described the wait:

The news during the night had indicated that nothing was expected to happen till this morning. But there was not let up in the eternal vigilance that is the price of efficiency. Jimmie Nicol, the Canadian Press operator, was eating his lunch and joining in the desultory conversation with one ear turned to the key. He had heard the declaration of war flashed into the office and had waited four years and three months to hear this click of the instrument that would tell that the slaughter had ceased. Suddenly he stopped in the middle of a bite and jumped to the wire. Then that crowd of weary waiters came to life as it electrified. Each man knew his work and did it.

Nicol received the wire at 2:50 a.m. The first edition of the Telegram hit the streets 20 minutes later. The paper used their speediness to take a potshot at the Star, who, “first in fake but last in reliability, put in a tardy appearance with the same news, accompanied by the morning papers.” Eaton’s used their regular advertising space to publish the official announcement and a blessing.

Vintage Ad #657: Drink to the Health of the Allies!

Toronto Star, November 11, 1918.

O’Keefe’s ad may have appealed to one group who welcomed the armistice, local drunks. The Telegram reported that inebriates around the city were “happy as larks” that not only was the war over, but that the city magistrate had declared a one-day amnesty on charges of public drunkenness, gambling, speeding, and other minor offences. The magistrate’s explanation for his actions? “We are doing it for our country.”

Vintage Ad #655: My Boy

Toronto Star, November 11, 1918.

Though the war was over, ads for Victory Bonds were published that day. Pitches soon switched from helping Canadians fight on to aiding returning soldiers and the citizens of countries devastated by the conflict. The city declared a half-day holiday for a bond drive, which quickly turned into a general celebration.

Additional material from the November 11, 1918 edition of the Telegram.