Originally published on Torontoist on August 29, 2014.
Advertising Card for Massey-Harris Co. Ltd, Head Office Toronto, Canada, 1895. Image courtesy of Heritage Toronto.
The term “pop-up” conjures images of hip retailers and restaurants occupying temporary storefronts. But the concept is spreading to other fields, too. Among those jumping on the bandwagon is Toronto Museum Services, which is involved in two kinds of pop-up program.
The first, a collaborative effort between Museum Services and Heritage Toronto, will open Saturday in conjunction with the unveiling of a historical plaque commemorating the Massey-Harris plant that once stood at King Street West and Strachan Avenue. The pop-up will feature ephemera related to the plant, which was the largest manufacturer of agricultural equipment in the British Empire.
For Heritage Toronto plaques and markers co-ordinator Kaitlin Wainwright, display items such as anniversary pins and colour advertising cards show what it was like to work for Massey-Harris years ago. “We can learn about a company not only from what it did in the past, but how it remembers and celebrates itself,” she says. “Given that the presentation is taking place where much of the facility stood, it makes sense to bring artifacts to a place where there is a geographical connection.”
The display may prompt visitors with connections to Massey-Harris to share their personal stories. The potential for that kind of public participation and knowledge sharing is the driving force behind the second kind of pop-up program in which Museum Services is involved, which offers visitors the opportunity to display artifacts of their own. As Museum Services defines it, a pop-up museum is “a temporary exhibit created by the people who show up to participate. It works by choosing a theme and location, and inviting people to bring something on the topic to share.” Cities across Europe and the United States have already taken to this concept—the Santa Cruz Museum of Art and History has posted a video that explains how it works. Interactive events, often held in public spaces, allow institutions to bring out items long unseen by the public. Ilena Aldini-Messina, supervisor of program design and development for Museum Services, says pop-ups foster public engagement with local history and “make it a participatory experience rather than doing an exhibit from a curator’s perspective.”
A pilot pop-up, “Toronto Treasures,” ran at the Market Gallery on June 6. Alongside displays of City-owned artifacts such as subway-related buttons, 15 people set up tables to share their own treasures. Show-and-tell items ranged from decades’-worth of local baseball memorabilia to a jar of marmalade made in Toronto that shaped one woman’s view of the city as an industrial powerhouse during her childhood in Alberta. The experience was educational for the displayers and visitors: a man who brought a scrapbook commemorating a 1978 Blue Jays game where singer Ruth Ann Wallace was booed for singing “O Canada” in French learned that Wallace later married Ontario Lieutenant-Governor David Onley.
For the upcoming holiday season, there are plans for a toy-centric pop-up. Though a location hasn’t been confirmed, Spadina Museum seems a likely choice, as it houses a large collection of toys. Beyond that, ideas include marking Valentine’s Day and other occasions ripe with objects and stories to share.