A Collection of Heroes and Villains

heroes and villains

For most of my time with Torontoist, the holiday season meant rounding up Toronto’s heroes and villains for the year. Some choices were obvious, others were hotly debated during staff meetings. Feeling drained by the time December rolled around, I usually stuck to my comfort zones (heritage matters, media), feeling that other writers were better at articulating hot button cultural and political issues.

It took time for me to grow comfortable with writing opinionated pieces. When I worked for the University of Guelph’s student newspaper, the section editors had the opportunity to write editorials. My lone contribution was one of the weakest, being little more than griping about aggressive PR people I had to deal with while handling the arts section (I was probably too afraid to write anything stronger, given the toxic atmosphere in that office). Later on, I always feared any opinions might come off as too trite, too weak, and too bland for anybody to care about. I can be a slow, deliberate thinker, and it has taken years to develop many of my viewpoints.

Let’s dive into my contributions to Heroes and Villains. I did not contribute during my first two years with the site (2007-2008) and certain I skipped 2009 (though it’s hard to say, given the individual entries have vanished from the interwebs – here’s the list). To replace the original artwork, I’ll use a mix of photos and appropriate vintage illustrations.

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“The defendants before the court.” Illustration by Eugene Lampsonius. Oevres illustrées de Balzac, vol. 1-2 by Honoré de Balzac (Paris: Gustave Havard, Maresq et Companie, 1851). Old Book Illustrations.

2010 Villain: Rob Ford’s Campaign Team

Originally published on Torontoist on December 17, 2010.

Pundits and voters who held low opinions of Rob Ford during the municipal election campaign had to admit that his brain trust did a brilliant job of capitalizing on voter anger and the lacklustre campaigns of his opponents to win the mayor’s chair for the outspoken Etobicoke councillor. Beyond appeals to the “little guy” and catchphrases like the focus-grouped “gravy train,” tactics employed in the march to victory by now–Ford Chief of Staff Nick Kouvalis and his associates at Campaign Research demonstrated a disconcerting willingness to achieve their goals by any means possible.

When the Ford camp learned the Star possessed the recording of a potentially damaging telephone conversation in which the candidate promised to find OxyContin for constituent Dieter Doneit-Henderson, Deputy Communications Officer Fraser Macdonald jumped into gear—and invented a person, Karen Philby (a.k.a. QueensQuayKaren), a George Smitherman supporter who spouted political views on Twitter. While Philby (whose last name, shared with a Cold War spy, might have tipped off her purpose in life) quickly achieved her intended goal—securing the Ford campaign its own copy of the conversation from Doneit-Henderson—she continued to post tasteful barbs directed at the other candidates (such as referring to Sarah Thomson as a “bitch”).

Philby also proved useful in undermining other candidacies. As “will he or won’t he” stories filled the press regarding John Tory’s intentions, the Ford campaign devised ways to keep him out of the fray, since they figured much of their support would gravitate to Tory if he ran. The methods ran from the mildly amusing (a YouTube video demonstrating Tory’s lack of superpowers when it came to stopping out-of-control gravy trains) to the deceptive: a Ford staffer called into Tory’s CFRB radio show as Philby to attack the host’s integrity.

Now that Ford occupies the mayor’s chair, we wonder what further shenanigans will be deployed to sway public opinion or neutralize opponents. Will a “Gloria Burgess” or “Donna MacLean” step forward to try to embarrass or derail Ford’s enemies? If the campaign was a preview of what’s to come, Ford’s key staff may score points among hardcore devotees and political junkies for the cunning of their tactics, but also further deepen cynicism about politicians in general and about City Hall in particular. We hope what we saw on the campaign trail does not foreshadow four years of dirty politics that use up energy that would be better expended solving the problems of the mayor’s cherished taxpayers.

UPDATE: The Rob Ford era…le sigh. When John Tory won the mayoralty in 2014, one of his campaign advisers was Nick Kouvalis.

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Portrait of William Lyon Mackenzie. Toronto Public Library.

2010 Hero: Shawn Micallef

Originally published on Torontoist on December 22, 2010.

In the foreword to his book, Stroll, Shawn Micallef notes that Torontonians have convinced themselves that our city is underwhelming compared to those world-class ones, such that “we don’t expect to turn the corner and see beauty or be amazed.” Yet Micallef, in an ever-growing number of media outlets (Eye WeeklySpacingYonge Street), uses his sharp observational skills to discover the city’s hidden treasures. In a year in which the media, politicians, and other naysayers suggested that everything in Toronto is broken, Micallef’s curiosity and keen interest in Toronto’s virtues injected a necessary and refreshing optimism.

Stroll, published this year, compiles stories drawn from Micallef’s psychogeographical walks across the city, ranging from the parking lots of Pearson Airport to the tip of the Leslie Spit. Readers gain a sense of the sheer size of the city and are taken to unexpected spots, like the middle of Highway 401 above Hogg’s Hollow. The stories he tells in the book, along with those featured in his Eye columns, weave together history and urbanism, and empathize with the residents of the locales he wanders through.
Micallef’s writing acknowledges the suburbs without denigrating them or deepening the divide between the inner and outer city. Instead, he creates connections between these geographies, mapping the relationships between all who inhabit the GTA. When he went to Etobicoke to cover one of Rob Ford’s campaign barbecues for Eye, Micallef did not mock or demonize those attending, as a journalist for a downtown-based alt-weekly might stereotypically be tempted to do, but portrayed the attendees as normal human beings enjoying their evening. While Micallef irritated several followers on Twitter for not etching those around him as illiterate cavemen, as though the writing were already on the wall, the piece demonstrated his ability to see beyond the echo chamber and understand why people might support somebody who most of his audience finds repulsive.

Micallef’s impish sense of humour was comedic relief during the long, dreary municipal election campaign. For most of the year, he successfully disguised himself as the city’s firebrand first mayor on Twitter: @rebelmayor. While other observers defined the negative tone of the race, @rebelmayor defiantly functioned as a court jester whose mock campaign updates and serious barbs at candidates (those most voters would have also aimed muskets at if given the opportunity) provided a release for the frustrations of the electorate. Though @rebelmayor has been retired for the moment, Micallef’s commentary continues under his own handle on Twitter: after Ford officially assumed office, Micallef encouraged Torontonians to act on their libertarian impulses regardless of how silly they were.

Given how the next four years at City Hall are promising to shape up, we’ll need all the comic relief we can find. Toronto will also need more people like Micallef who are not afraid to defy the defeatists and express what they love about the city.

UPDATE: As of 2018, Micallef is a columnist with the Toronto Star. @rebelmayor pops up once in a while.

Here are the ultimate winners of the competition, along with links to all of the entries.

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The Telegram, September 14, 1965.

2011 Hero: City Hall Deputants

Originally published on Torontoist on December 12, 2011.

One of Rob Ford’s major accomplishments during his first year in office has been to provoke greater engagement in civic government. The mayor’s zeal for cutting City services has energized citizens to defend programs they believe are vital to Toronto’s well-being. If there was a point when any honeymoon Ford had was over, it was during the deputations given at the marathon Executive Committee session in July. As we summed up at the time, “It was the most important slumber party held in Toronto in years.”

Over the course of almost 24 hours on July 28 and 29, 169 citizens commented on service cuts proposed in the Core Service Review report. Speakers were not the lazy, unemployed types that several executive committee members attempted to portray them to be. Many had never addressed city council before and endured insults and reductions in their speaking time. From teary-eyed teens to neurosurgeons, the deputants represented all corners and social strata of the city.

Among the highlights was a speech dripping in Swiftean satire from retired educator Mary Trapani Hines. Her performance quickly went viral, inspired the “yellygranny” tag on Twitter, and possibly encouraged more people to go to City Hall to witness the rest of the session. Other theatrics included a visit from Santa, and puppet show that caused Councillor Giorgio Mammoliti to declare that some deputants were disrespecting council.

But it was councillors like Mammoliti who were being disrespectful. While claiming it was a great exercise in democracy, Mayor Ford paid scant attention to the speakers. Attempts to thin the deputant ranks ranged from running an all-night session to Mammoliti’s insistence that City staff determine if disabled participants were faking their incapacities. These obstacles mattered little when the hardcore Fordites were shown for the fools they were as the testimonials rolled on and a celebratory spirit developed within City Hall.

In the months since these deputations, opposition to the Ford administration’s brain trust has gained momentum as other citizens gained the confidence to fight them—witness the success of CodeBlueTO in derailing a new vision for the waterfront. Another marathon Executive Committee session in September saw an almost equal number of people speak. Early indications are that the voting on proposed City budget cuts won’t go smoothly. Most importantly, the deputants showed that Torontonians aren’t accepting the Ford Nation vision of them as mere taxpayers but instead are citizens who care about the services that make this city their home.

UPDATE: Giorgio Mammoliti was defeated in the 2018 municipal election. It will be interesting to see if the repercussions of Premier Doug Ford’s downsizing of city council and other acts against the city will cause a similar cycle of public pushbacks in 2019 and beyond.

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“Compositor at his case.” Illustrated by E. Bourdelin. Les grandes usines, volume 1 by Julien Turgan (Paris: Michel Lévy Frères, 1875). Old Book Illustrations.

2011 Villain: Sun Media

Originally published on Torontoist on December 21, 2011.

When the Toronto Sun sought a new comment page editor in October (a job filled by former Rob Ford press secretary Adrienne Batra), one requirement was an understanding of the paper’s self-mythologized role as “an organization with edge and attitude that sticks up for the little guy.” Problem is, Sun Media’s shameless support of right-wing politicians who gut programs supporting the vulnerable and who distort facts to play to their ideological base is screwing the little guy.

Decisions to pull its papers out of the Ontario Press Council and to mercilessly attack the CBC reveal a desire to be accountable to no one, especially when Sun Media’s properties bully those they perceive as different or not aligned with their world view. Their refusal to apologize for running a transphobic ad during the Ontario provincial election reconfirmed the organization’s perennially poor relations with the queer community. April’s launch of the Sun News Network brought a Fox News mentality to Canada’s airwaves, complete with guest-haranguing anchors. Krista Erickson’s vicious attack on dancer Margie Gillis for receiving government grants, which Sun Media’s corporate parent Quebecor has been known to accept, prompted thousands of complaints to the Canadian Broadcast Standards Council.

The Gillis incident illustrates Sun Media’s desperation to grab attention by any means. Despite the Sun’s “Welcome to Hell” cover following Dalton McGuinty’s re-election, a ring of fire hasn’t encircled Ontario. While most of Jack Layton’s political opponents paid their respects during the public outpouring of grief following his death, Sun News Network outfitted provocateur Ezra Levant with a garish orange wig and cans of Orange Crush while he and Michael Coren mocked people’s genuine feelings.

To the surprise of few, the Sun emerged as an unofficial City Hall mouthpiece this year. The paper and its City Hall columnist Sue-Ann Levy share the Ford administration’s view of Torontonians as taxpayers first, citizens who appreciate social services, the arts, and fire protection second. Levy’s unwavering support of the gravy hunt and her sycophantic attacks on administration opponents make us wonder if secretly she’s a satirist pulling an elaborate joke on everyone.

But it’s Sun Media’s consumers who are being played for fools. By ratcheting up the outrage to appeal to those who hate to see anyone receive any (perceived) advantage over themselves, and creating resentment of any use of public funds for purposes that its readers feel provide no direct personal benefit, Sun Media’s properties appeal to the worst in human nature. They prey upon our anger and foster a fear of those who don’t share their views or fit into their preferred societal norms. Sun Media’s revered “little guy” would do better to educate himself elsewhere on the nuances of issues that affect him than be patronizingly urged to direct his frustrations in destructive ways.

UPDATE: Postmedia bought the Sun papers in 2014. Sun News Network folded in early 2015. As the Toronto Sun was the heir to the Telegram upon that newspaper’s demise, it can be argued The Rebel was SNN’s offspring. The outrage expressed by the Sun has only grown shriller since this article was written.

Roundups of 2011’s other heroes and villains.

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Checking out the former location of centre ice in the Maple Leaf Gardens Loblaws, November 2012. 

2012 Hero: Maple Leaf Gardens

Originally published on Torontoist on December 9, 2012.

It probably comes as a relief to many hockey fans that Ryerson University has been using part of Maple Leaf Gardens as an arena since the Mattamy Athletic Centre opened in September. The reminders of the building’s past are all around you: from the recreation of the old marquee above the entrance, to the walls of photos of memorable moments, to the row of old seats lining the wall by the escalator.

At street level, the Loblaws store, which opened in November 2011, also mixes past and present. Beyond the wall of cheese and specialty food counters, the store’s pillars commemorate important dates in Gardens history. You can look at old newspaper wrestling ads while sitting down with a coffee. Centre ice is quietly marked with a red dot in the middle of aisle 25, though we hope staff haven’t been called too many times to clean up broken bottles of soy sauce from the adjoining shelf. There’s a hanging sculpture made from a jumble of salvaged arena seating. Even the parking garage is decorated with names of sports teams from the past.

The current state of Maple Leaf Gardens is a large-scale example of what can happen when a heritage building’s new owners embrace the structure’s past, rather than treat it with token recognition. Even future bookings, such as the upcoming Ontario Liberal leadership convention, harken back to the political events that regularly graced the Gardens. The site’s deep resonance with the public probably helped in its renewal. One can only imagine the outrage if the Gardens had suffered the fate of 81 Wellesley Street, which was suddenly knocked down in January before it could receive a heritage designation.

For years after the Toronto Rock played their last game there in 2000, we wondered if Maple Leaf Gardens was going to rot away. Former owner Maple Leaf Sports and Entertainment might have been satisfied with that fate, given its reluctance to sell the Gardens to anyone who posed the remotest threat to the Air Canada Centre’s event bookings. As recently as last year, MLSE filed a lawsuit against Ryerson to prevent the university from using the name “Maple Leaf Gardens” for promotional purposes. Ultimately MLSE’s obsession with the bottom line won’t prevent the public from referring to the building by that name: we still call the Rogers Centre “SkyDome,” after all.

Besides, as long as the NHL lockout continues, the Gardens can boast it has hockey games. The Air Canada Centre can’t.

UPDATE: The NHL lockout ended the following month.

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“The shriek of Timidity.” “The defendants before the court.” Illustration by Gustave Doré. The days of chivalry, or the legend of Croquemitane by Ernest L’Épine (New York: Cassell Petter and Galpin, c. 1866). Old Book Illustrations.

2012 Villain: Extreme NIMBYism

Originally published on Torontoist on December 10, 2012.

Condos will destroy neighbourhoods, blot out the sun, and reduce my property values. Rapid transit lines in the middle of wide suburban streets and bike lines on busy downtown arteries will cripple my commute by minutes. Change will kill my comfortable lifestyle and bring strange new people into my community.

Those are effectively the arguments provided by the loudest, NIMBYest opponents of building and transit projects around the city. While there are many people who offer reasoned, carefully thought-out arguments for and against new construction plans, they are often drowned out by those driven by fear, innuendo, and sound bites. The result over the past year has seen ugly battles in neighbourhoods stretching from Humbertown to the Beach.

There is little space left within the city to develop the classic single-family homes that characterized Toronto’s neighbourhoods until the middle of the 20th century. To cope with an ever-increasing population, the city needs to build up. This does not mean 45-storey towers everywhere: smaller-scale projects like the proposed six-storey condo causing havoc in the Beach provide one solution. Yet, to hear the loudest opponents of that project, even a small condo will destroy the community’s character.

What these people forget is that Toronto neighbourhoods have changed before: Jarvis and Sherbourne streets were once the preserve of the ultra-wealthy, Cabbagetown was a slum, Liberty Village was industrial, and the suburbs were farmland or small settlements. Even if they benefitted from a wave of gentrification that shaped their neighbourhood into the comfortable community they know now, these people expect things to remain static. Like it or not, the “villages” they live in are part of the city and cannot stay removed from its overall infrastructure issues.

The true ugliness of the loudest NIMBYs emerges when the economic homogeneity of their neighbourhood is challenged, prompting fear of what even a slightly more economically diverse neighbourhood might mean. At one community meeting regarding Humbertown recently, one proponent of a proposed residential development was told to “get a job” when he argued it would keep area prices affordable. That kind of fear is ugly, and unfair.

In these cases all parties—tenants, homeowners, developers, designers, activists, and bureaucrats—need to put kneejerk, defensive, and reactionary responses aside and work together, to arrive solutions that benefit whole neighbourhoods in the long run. Painful as the process can be, it’s better to work the kinks out of a development proposal than obstinately block it, and better to accept that change is a healthy part of life in a healthy city than to reject even small alterations to the landscape as gross betrayals.

UPDATE: Roundups of 2012’s other heroes and villains.

 

2013 Hero: Church Street Parklets

Originally published on Torontoist on December 30, 2013.

A parklet is, as the name suggests, a teeny tiny baby park. Generally an extension or reuse of existing space, like a sidewalk or a parking spot, it’s a small sliver of the street that’s used to provide greenery and public enjoyment. As we observed earlier this year: “The idea isn’t to promote recreation. Instead, the goal is to reclaim space for pedestrians and idlers and bring vibrancy back to streets that have been dominated by automotive traffic. Building a parklet is a means of creating a sidewalk cafe atmosphere, even—especially—in places where there aren’t any sidewalk cafes.”

A series of parklets was installed this summer along Church Street, in Church-Wellesley Village, as a test run for similar street infrastructure initiatives planned for World Pride in 2014. Backed by Councillor Kristyn Wong-Tam (Ward 27, Toronto Centre-Rosedale) and the local BIA because of its constructive use of public space and potential to boost local businesses, the project found sponsors in Home Depot and a carpenter’s union. They were installed in a flash, as well: to observers like the Star’s Christopher Hume, their speedy implementation marked a break from the city’s traditionally timid approach to such experimentation.

Beyond offering lounging space from which to watch the city pass by, the parklets offer a glimpse of how we can make streets more amenable to all. Traffic flow improves when fewer drivers block the road with complicated parallel-parking manoeuvres; friends running into each other can move into a parklet to talk without disrupting the pedestrian flow or inducing sidewalk rage.

We’d be happy if similar initiatives to reclaim public space spread across the city. While there’d inevitably be complaints that losing a handful of parking spots would provoke a disaster of St. Clair-ish proportions, we suspect most people would latch on to the parklets—perhaps then, most complaints would take the form of sighing over filled seats.

UPDATE: While parklets didn’t return to Church Street after 2013, they made summer appearances on Elm Street for several years.

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Goad’s map of Corktown area, 1884. 

2013 Hero: Corktown Common

Originally published on Torontoist on December 31, 2013.

The appeal of Corktown Common is as simple as getting to hear the rhythm of frogs who live there. The chorus of croaks emerging from its marshes on a hot summer night temporarily transports you from a heavy construction zone to somewhere far from the city lights.

Though the park won’t be finished until 2014, the sneak preview we enjoyed this summer demonstrates how aesthetic, environmental, and recreational needs can be realized and met in a space Torontonians can be proud of. Adults appreciate the effort Waterfront Toronto made to create a varied green landscape; kids can run wild up and down the knolls, glide down the built-in slides, or go for relaxing swings; cyclists riding the Don or Martin Goodman trails are able to fill their water bottles or take a stretch. (We also recommend just lying on the grassy field and staring up at the clouds). When residents move into the condos rising to the west, we imagine the park will become a community gathering place, an oasis amid the desert of concrete and glass.

July’s intense downpour tested one of the park’s major purposes, which is to function as a berm by protecting downtown from the effects of flooding along the Don River. It passed the test, holding back the waters that trapped commuters and motorists in the lower Don Valley.

Corktown Common demonstrates the viability of Waterfront Toronto’s efforts to improve our lower shoreline, do so in a way that’s enjoyable as well as functional—and in the process, increases our excitement about the many other projects they still have in the works.

UPDATE: It’s still a great park.

I don’t remember the reason why I didn’t contribute a villain in 2013 – either I was nearing my fill of the City Hall gong show by that point, or felt it was better to stick to positive contributions.

Roundups of 2013’s other heroes and villains.

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Grounds of Aga Khan Museum and Ismaili Cultural Centre, May 2015.

2014 Hero: The Aga Khan Museum and Ismaili Cultural Centre

Originally published on Torontoist on December 22, 2014.

The need for an institution such as the Aga Khan Museum and Ismaili Centre, which opened in September, was brought into relief during this year’s municipal election. Anti-Muslim incidents, including sign defacing and slurs, underlined the usefulness of a bridge-building complex. Though bigoted louts probably won’t venture near it, the complex’s role as a cultural centre has great potential to, according to its mission statement, “foster a greater understanding and appreciation of the contribution that Muslim civilizations have made to world heritage. Through education, research, and collaboration, the Museum will foster dialogue and promote tolerance and mutual understanding among people.”

Though controversial in some circles for bringing about the destruction of John B. Parkin’s 1960s modernist Bata Shoes Head Office, the complex at the Eglinton Avenue and the Don Valley Parkway has the potential to become a new architectural landmark—much as Mies van der Rohe’s iconic steel and glass Toronto-Dominion Centre did after replacing the Beaux Arts–influenced Bank of Toronto headquarters 50 years ago. Like that project, the Aga Khan Museum and Ismaili Centre has architectural heavy hitters behind it, including Fumihiko Maki, Charles Correa, and Moriyama and Teshima.

“Don Mills once was a locus for innovation in architecture and planning,” Globe and Mail architecture critic Alex Bozikovic noted, “with offices and warehouse buildings designed by some of Canada’s top architects in the 1960s. That modernist legacy has been badly diluted by new buildings, but the absurdly fine quality of the museum and Ismaili Centre will set a new standard.”

The items displayed in the museum, which has been touted as the first in North America devoted solely to Islamic art, literally provide a colourful take on the culture. Among the most impressive items are painted, lavishly illustrated manuscripts. Cross-cultural influences stand out, whether through works inspired by local cultures or in Iranian paintings that would not have looked out of place in Renaissance Europe.

For once, Toronto may have received just the kind of world-class institution it covets.

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Fort York, 1885. Toronto Public Library.

2014 Hero: The Fort York Neighbourhood

Originally published on Torontoist on December 23, 2014.

For years, it seemed as if Frederick Gardiner had had the last laugh. Though attempts to move Fort York to make way for the Gardiner Expressway failed during the 1950s, the historical site’s location, hemmed in by traffic jams in the middle of an industrial neighbourhood, did it few favours. But thanks to recent developments, the old military grounds now sit at the heart of a revitalized area of the city.

The big news from Fort York itself was the opening of its new visitor centre in September. Though still incomplete, the structure offers a visually stunning space for exhibits and other educational activities. The result of a partnership between Vancouver’s Patkau Architects and Toronto’s Kearns Mancini Architects, it has been described by the Globe and Mail as “part building, part landscape” due to its string of steel rectangular panels.

This year’s edition of Nuit Blanche took advantage of the space within the fort’s grounds (even if the entrances did create bottlenecks), as well as nearby parks such as Canoe Landing. These green spaces offer a place of respite for visitors and incoming residents amid the condo towers rising nearby—and more are in the works, including Mouth of the Creek Park. The chain of parks creates public space and pedestrian corridors, even if the Ford administration did manage to stymie progress through actions such as delaying the construction of a bridge to Garrison Common.

To serve the community’s creative, intellectual, and social needs, the Toronto Public Library opened a two-storey branch across from the fort in May. The branch offers amenities such as a digital innovation hub (complete with 3D printing) and architectural features such as wooden ceiling beams that honour the area’s historic wharves—and it has filled the large library desert that was created by the closure of the Urban Affairs Library in 2011.

While the neighbourhood emerging around Fort York will experience growing pains, it seems poised to integrate itself at last into the fabric of the city.

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Cartoon of Olivia Chow by Andy Donato, originally published in the Toronto Sun.

2014 Villain: Not-So-Latent Bigotry on the Campaign Trail

Originally published on Torontoist on December 23, 2014.

“Diversity Our Strength.” Toronto’s official motto reflects our idealized image of the city as a shining beacon of multiculturalism and tolerance. Yet, as Rob Ford’s mayoralty proved, a significant segment of the population finds bigotry and divisiveness palatable.

Public displays of intolerance marred the recent municipal election campaign. During the mayoral race, Olivia Chow faced a steady stream of slurs about her ethnicity. Some questioned her speaking ability, referencing her accent and the slow speed of her talking—the latter the result of partial facial paralysis. During a debate at York Memorial High School, a heckler told Chow to go back to China. The Sun lowered the conversation by publishing an Andy Donato cartoon depicting a Mao-suited Chow riding the coattails of her late husband Jack Layton (the paper lamely defended it by claiming it always depicted NDPers in the garb preferred by historic Chinese dictators). Whatever your opinion of Chow’s campaign, these attacks were despicable.

So too was the anti-Muslim bigotry that reared its head in ward races. Running in the heart of Ford Nation, Ward 2 candidate Munira Abukar saw her campaign signs defaced with messages such as “Go Back Home.” In Ward 10 (York Centre), TDSB trustee candidate Ausma Malik was targeted by opponents who tried to depict her as a supporter of fundamentalists. Candidates also reported car window smashings and garbage tossed on volunteers.

In the wake of these incidents, front-running candidates had little or nothing to add. As Torontoist’s Desmond Cole observed, “If diversity is our strength, why do political candidates believe they will lose ground for publicly condemning racism?” Pandering to the basest instincts of some voters encourages the ignorant and intolerant and demeans our public discourse—and so does remaining silent.

UPDATE: Roundups of 2014’s other heroes and villains.

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The City, June 18, 1978.

2015 Villain: Paul Godfrey

Originally published on Torontoist on January 4, 2016.

Since debuting as a fresh-faced, twenty-something North York city councillor in 1964, Paul Godfrey has, for better or worse, played a key role in shaping modern Toronto. Since early crusades against “sip n’ sex” at fast food drive-ins, Godfrey has rarely shied away from controversy. During half-a-century in the public eye, he became a consummate networker and backroom operator, especially in local Conservative circles. He often jokes about a line his mother told him as youngster: “When you have your choice in life between smart and lucky, take lucky all the time.”

That luck produced an impressive string of top-level jobs: chairman of Metropolitan Toronto, publisher/CEO of the Toronto Sun, president/CEO of the Blue Jays, chair of the Ontario Lottery and Gaming Corporation, chair of the board of trustees of RioCan, and now president/CEO of Postmedia. But his track record has sometimes raised questions regarding whose interests he works for. This is a guy who promoted amalgamation, Mel Lastman, and our desperate need for a casino.

This year was not one of Godfrey’s better ones. His ham-fisted support of the Conservatives during the federal election campaign made a laughingstock of the country’s largest newspaper for the Tories regardless of the opinions of local editorial staff. Andrew Coyne resigned as comment editor of the National Post after a column was spiked for his support of another party. Reeking of desperation, the front page of the chain’s papers bore a Tory attack ad during the final weekend of the campaign. Readers and employees were disgusted, while the competition (including Toronto Star chair of the board John Honderich) had a field day attacking Godfrey’s disregard for freedom of the press.

While Postmedia newsrooms were slashed and its papers hemorrhaged circulation, Godfrey and other officials didn’t exactly share in the pain. A total of $925,000 in bonuses was paid to its top six executives, some of which stemmed from the acquisition of Sun Media, which closed this spring. The optics of these payments, including the $400,000 given to Godfrey, did little to improve Postmedia’s optics in an industry in crisis. He was paid a total of $1.76 million for his trouble, thus living up to his mother’s adage about luck.

Godfrey has enjoyed a long run wielding the levers of power. It’s time to turn them over to somebody else.

UPDATE: As of 2018, Godfrey is still at Postmedia, where he continues to draw a healthy paycheque.

Roundups of 2015’s heroes and villains.

I declined to contribute to 2016’s batch, which proved to be the final edition. By that point I was only writing Historicist for the site, slowly edging toward my decision to leave Torontoist for good.

What would a 2018 edition of Heroes and Villains look like? A few candidates would be obvious. Doug Ford would be high on the villain side, for any number of reasons. I put out a call for suggestions via Facebook and Twitter, and here’s what came back:
2018 Heroes
Ulli Watkiss
Tanya Talaga
Kyle Lowry
Austin Matthews
Overdose prevention activists
Candidates in the 47-ward council race
Chanty Marostica
2018 Villains
Doug Ford
Ontario Proud
Dean French
Faith Goldy
Giorgio Mammoliti
Sidewalk Labs
Sky Gilbert

Feel free to add your suggestions in the comments section.

 

 

 

 

 

 

 

 

Vintage Toronto Ads: 100,000 Pounds of Loblaws Christmas Cake

Originally published on Torontoist on December 4, 2012.

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The Telegram, December 9, 1929.

A centrepiece of Loblaws’ local holiday promotions this year is the giant gingerbread house constructed from real cookies at its Maple Leaf Gardens store. Had that edible homestead been built in 1929, it might have utilized some of the 100,000 pounds of potential doorstoppers made at the corporate bakery that year.

Opened in October 1928, the Loblaw corporate headquarters at Bathurst and Fleet Streets (now Lake Shore Boulevard West) included offices, warehouses, and manufacturing facilities. The fine print in today’s ad boasted about the building’s baking capability:

The latest type of automatic mixing equipment and the most modern electric ovens available are now in operation at the Loblaw bakery in the company’s new warehouse and factory building on Fleet Street. More than a ton of cake and half a ton of cookies are baked every day in the ovens and distributed to the groceterias. Neither the cakes (or cookies) nor the materials of which they are made are ever touched by hand. Photos show the staff withdrawing cakes from the high power ovens, which can generate a heat up to 600 degrees.

The holiday treat’s billing as “Christmas Cake” makes us wonder if Loblaws observed a seasonal naming tradition, or if “fruitcake” was already scarred by too many jokes about its shelf life. The ad writer makes it sound like a tempting treat, thanks to ingredients like “Valencia Almonds” and “New Laid Eggs.” His or her copy places the cake much higher on the class scale than the poor “Real Value Chocolate Puffs,” which are “just a real good chocolate coated marshmallow biscuit.”

ADDITIONAL MATERIAL

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The Globe, December 14, 1926.

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The Globe, December 6, 1929.

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Toronto Star, December 11, 1930.

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Toronto Star, December 18, 1930

 

President’s Choice Memories of Dave Nichol

Originally published on Torontoist on September 26, 2013.

Before Dave Nichol, store brands lacked cachet. You tossed them in your shopping cart if your budget was tight, or if they were the only product available. They didn’t inspire visions of culinary creativity. Packaging design was often an afterthought.

To lessen their stigma, private labels needed the enthusiasm of an executive like Nichol, the force behind No Name and President’s Choicewho passed away over the weekend at the age of 73.

Nichol made Loblaws’ store brands fashionable, marketing them with a combination of sophistication and folksy pitching. Reminiscing about his advertising presence in 2007, Canadian Business observed that he “looked like a guy who loved to eat—someone who might as well have had ‘foodie’ tattooed on his forehead, who you might actually believe spent his time scouring the globe for exotic foods.” You might not be able to afford a dinner at a five-star restaurant, but Nichol created the impression that you could, with the right “Memories of” sauce or other accompaniments, elevate your meal to similar heights. Clever branding raised the profile of everyday items, so that packaged chocolate-chip cookies became “decadent” and outsold competitors. Though competing Canadian chains launched their own higher-quality private labels, few earned the respect of Loblaws’ lines.

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Vintage Ad #2,293: Loblaws save signs Toronto Star, September 14, 1977. 

It began when Galen Weston Sr. became Loblaws’ CEO in 1972. He assembled a team, including Nichol, executive Richard Currie, and designer Don Watt. Together, they transformed the dowdy grocer into an industry innovator. Soon after becoming president of the chain’s Ontario and Quebec operations in 1976, Nichol replaced William Shatner as Loblaws’ pitchman, portraying himself as an executive passionate about product quality and affordable prices. (You can see some clips of his TV work embedded in this post, and also in this memorial video released by Loblaws earlier today.)

Nichol had a knack for building on ideas introduced elsewhere. Noticing French grocer Carrefour had a successful generic product line, he introduced the No Name brand during a March 1978 price war. The line’s bright, simple, yellow-and-black packaging stood out on store shelves. He touted No Name as an alternative to the ad noise generated by name-brand items, and consumers responded. Within three weeks of launching, the line sold as much as Loblaws expected to sell in a year. The generic concept was expanded in July 1978 when the first No Frills store opened at St. Clair and Victoria Park.

In the early 1980s, Nichol noticed an irreverent grocery flyer used by Trader Joe’s in California. Figuring its mix of product pitches, silly cartoons, and enthusiasm about food would work in Canada, he launched the Insider’s Report in November 1983. Written by Toronto Star food writer and Loblaws product developer Jim White, the Insider’s Report generated enough buzz to empty store shelves and excite foodies whenever a new edition appeared. It helped launch lines like President’s Choice, Too Good to be True, and G.R.E.E.N., using a light-hearted tone its current incarnation lacks.

Nichol became the embodiment of President’s Choice, touting products ranging from beer to the oddly-named Oreo imitation “Lucullan Delights.”

“People could relate to me,” he told the Globe and Mail in 2007. “They really trusted me.” Behind the genial demeanour was a perfectionist whose demanding nature earned him a spot on the Report on Business list of Canada’s toughest bosses in 1987. This manifested in his deep involvement in testing new products in a kitchen built next to his office. “Dave would work his way down the counter with a steely intensity—sniffing, licking, sipping, swallowing, appraising, critiquing,” noted Nichol biographer Anne Kingston. “On the rare times a product met Nichol’s approval, the tension in the kitchen would break. ‘This is fantastic,’ he would roar. Occasionally, after he ingested something that gave him pleasure, a look of rapture would flicker across his face. ‘I can hear the angels singing,’ he would say.”

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Published in 1993, The Dave Nichol Cookbook sold over 200,000 copies. Your local thrift shop or used-book sale should have a copy.

After Nichol left Loblaws in 1993, he worked as an industry consultant. The public continued to associate him with Loblaws, as both No Name and President’s Choice remained the grocer’s backbone. Those lines allowed people to serve store brand products to others without shame.

Additional material from The Edible Man by Anne Kingston (Toronto: Macfarlane Walter & Ross, 1994), the July 1993 and October 22, 2007 editions of Canadian Business, the December 1987 edition of Report on Business Magazine, the June 23, 2007 edition of the Globe and Mail, and the March 21, 1978 edition of the Toronto Star.

ADDITIONAL MATERIAL

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Globe and Mail, September 22, 1972.

Vintage Ad #2,294: The First Insider's Report (1) Vintage Ad #2,295: The First Insider's Report (2)
Toronto Star, December 10, 1983. Click on image for larger versions. 

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Globe and Mail, September 14, 1982. As of 2018, this store operates as a Loblaws.

Living the Towne & Countrye Square Life

Originally published as a “Historicist” column on Torontoist on January 19, 2013.

20130119enterprisebanner  Following the opening of Lawrence Plaza in 1953, North York went shopping plaza mad. As the once-rural township transformed into postwar suburbia, farms gave way to large retail structures and their accompanying parking lots. From small neighbourhood strip malls to major shopping centres like Don Mills and Yorkdale, North York residents could do most of their shopping near home. Among the participants in this boom was the oddly spelled Towne & Countrye Square. When it opened at the southwest corner of Yonge Street and Steeles Avenue in June 1966, it touted itself as “Sophisticated ‘Downtown’ Shopping in a Country Club Atmosphere.” Although one would be hard-pressed to find any resemblance between a genteel golf course and the shopping centre’s present-day incarnation as Centerpoint Mall, credit the opening day ad writers for their imagination. As was typical of the era, the mall was greeted with several advertorial pages in the community newspaper, the Enterprise.

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Globe and Mail, November 16, 1961.

The oldest component of Towne & Countrye Square was Sayvette, which opened in November 1961. It was the second location for the discount department store chain, which had launched five months earlier in Thorncliffe Park. Management’s dreams of quickly building a Canada-wide chain crashed after the chain sustained a $1.5 million loss in 1962. By the time Towne & Countrye Square was built, Sayvette was supported by a mysterious saviour who eventually turned out to be Loblaws.

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The Enterprise, June 1, 1966.

Mall developer Marvin Kratter was one of Sayvette’s initial investors before withdrawing his shares within a year of the chain’s launch. The New York City-based real estate investor briefly owned Ebbets Field in Brooklyn then built the apartment complex which replaced the legendary baseball stadium after the Dodgers moved to Los Angeles following the 1957 season. When Towne & Countrye opened, Kratter owned the Boston Celtics basketball team, who had just won their eighth consecutive NBA title. His New York Times obituary noted that Kratter viewed the team as a vehicle to promote one of his other investments: Knickerbocker Beer.

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The Enterprise, June 1, 1966.

The mall’s unusual name was the result of a “Name the Centre” contest which drew 18,000 entries. The winner was Harry Wong, described by the Enterprise as “a semi-retired chemical engineer, of 62 Elm St., Toronto.” Wong received $1,000 and a return trip for two to Bermuda via Air Canada. There was no explanation why Wong added an extra “e” to “town” and “country”—we suspect it was to lend an antiquated, rustic air to the enterprise, a la “ye olde.”

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The Enterprise, June 1, 1966.

Anchors Sayvette and Super City were not directly attached to the main mall. Instead, they were linked by covered patios. A giant fountain was installed in the centre court. According to the Enterprise, “this huge floor-to-ceiling fountain ‘drops’ curtains of rain in three big circles within the fountain, while sprays add to the attraction around the base, and coloured lights enhance the effect.”

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Toronto Star, May 25, 1966.

Ads for Towne & Countrye Square began appearing in local newspapers a week before the official opening on June 1, 1966.

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Toronto Star, May 30, 1966.

Management tried to draw every demographic to the new shopping centre, including toddlers mutated into giants by atomic radiation.

The Telegram, May 31, 1966.

Among the amenities not mentioned in this ad: an auditorium, banquet space for up to 400, and a Tuesday night jazz concert series.

Indoor suburban shopping centres were still a novelty in 1966. “A completely enclosed shopping mall,” the Enterprise advertorial noted, “is like a building turned inside out. The entrances are on the inside and the outside is actually the backs of stores.” Designers used touches like quarry tile flooring, light filtered through skylights, plants, park benches, and street lights to create an illusion of being outside.

The Enterprise noted that Towne and Countrye’s stores preferred hiring local employees. “We are a part of the community and want to contribute more than just real estate and merchandise,” a mall spokesman noted. “By hiring our employees from the area, we are augmenting the basic income potential of the people who live there—our neighbours. This policy will be a sound addition to the economy of the area and play a major part in the future growth of the Towne & Countrye Square complex.”

The Enterprise, June 1, 1966.

Reitman’s PR department was eager to tout the clothing retailer’s 209th store. An accompanying article noted that like its other locations, the Towne & Countrye store emphasized service and comfort: “Wide aisles, air-conditioning and restful lighting are installed with careful consideration for customers.”

The Enterprise, June 1, 1966.

It may seem odd that Bata didn’t bring in a Maple Leaf to open their Towne & Countrye location, but Detroit Red Wings goalie Roger Crozier was a good choice to draw in hockey fans. Despite suffering a bout of pancreatitis at the start of the 1965-66 season, Crozier led the Red Wings to the Stanley Cup finals. Though the Montreal Canadiens hoisted the cup, Crozier was rewarded for his efforts with the Conn Smythe Trophy as the playoffs MVP.

Bata also tried to exploit Batmania, though it was a year ahead of the Adam West TV series when the shoe store unveiled its version of “Batman’s Girl.” While a short-lived “Bat-Girl” served as a romantic interest for Robin in early 1960s comic books, this female caped crusader could almost be a prototype of the better-known Barbara Gordon incarnation of Batgirl.

The Enterprise, June 1, 1966.

Super City Discount Foods was Loblaws’ lower-price banner during the 1960s, though management refused to publicly confirm or deny the grocery giant’s involvement. In the annual corporate report, Loblaws listed sales derived from Super City among other unidentified subsidiaries like National Grocers and Pickering Farms. By the time the connection was acknowledged in the late 1960s, Super City was merged with another Loblaws-owned budget chain, Busy-B.

The Enterprise, June 1, 1966.

In its Enterprise advertorial, Super City promised customers “an exceptionally fast check out system, with extremely courteous cashiers.”  The piece also boasted about attractively displayed produce that was so fresh “it’s almost like picking them yourself.”

Toronto Star, June 3, 1966.

If this customer made up for missing opening day by becoming a regular patron of Towne & Countrye Square, she would have witnessed many changes in the years to come. Later additions included a movie theatre and a Bay department store, while Sayvette was replaced first by Woolco, then a succession of Loblaws-owned banners.

Toronto Star, November 29, 1990.

During the 1990 Christmas shopping season, newspaper ads announced a new identity for Towne & Countrye Square: Centerpoint Mall. The new name bothered Willowdale resident Gordon Allen, who complained about the American-style spelling to the Star:

“Strange! Did the shopping ‘centre’ people hire Americans to do this material and rename their ‘centre?’ Or are we really becoming so much Americanized that even these subtle Canadian differences are to disappear completely? I know that publications have for years left out the “u” in words like labour and favour in order to save space. But, frankly, it still sends shivers through me to see theatre spelled theater, labour and favour as labor and favor, and NOW THIS! Just curious.”

Additional material from the June 1, 1966 edition of the Enterprise, the October 19, 1966 edition of the Globe and Mail, the December 9, 1999 edition of the New York Times, and the March 28, 1991 edition of the Toronto Star.

Vintage Toronto Ads: Less Sugar Tonight in My Coffee

Originally published on Torontoist on March 1, 2011.

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Toronto Star, February 5, 1942.

As World War II reached its midpoint in 1942, Canadian consumers increasingly felt the effects of the conflict. Partly out of a desire to free up shipping vessels and materials used in packaging to aid the Allied war effort, food rationing gradually went into effect over the course of the year. When it was announced that the sugar supply would be curtailed, a sense of panic quickly ensued.

Sugar rationing went into effect on an honour-system basis on January 26. When word reached edgy Toronto consumers that they would only be allowed three-quarters of a pound of the sweet stuff per person per week, they rushed to their neighbourhood department stores and grocers. Some of those stocking up worried the new regulations would prevent them from sending sugar to friends and relatives affected by the war in Europe, but government officials quickly reassured them that as long as the quantity exported was taken out of their ration, the practice could continue. Other people were just plain greedy, as demonstrated by four local hoarders caught stowing away up to sixty pounds of sugar. Though they weren’t charged (likely due to their sheepish attempts to return the sugar once investigators were hot on their trail), it was legislated that those who tried to skirt their ration could faces fines of up to $5,000 and two years in jail.

Retailers like Loblaws, who were given little guidance in how to combat hoarders, held emergency staff meetings. Some tied the amount of sugar one could purchase to the final tally on the grocery bill. Others printed signs with patriotic messages stressing how hoarding hurt the war effort and constituted an offence against decency. Customers looking for alternatives found plenty of advice in newspapers from dieticians who embraced the reduced circulation of sugar. The recommended alternative was honey, and beekeepers across the province promised a bumper crop for 1942. Another alternative would receive less favourable press today: corn syrup, which had been used as a substitute in sodas during World War I. One expert told the Star that “it is not as sweet as sugar but otherwise its presence will not be noticed in soft drinks.”

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Toronto Star, January 27, 1942.

Rationing also brought out the stand-up comedian in editorial page writers. One knee-slapper from the Star: “Canadians are restricted to three-quarters of a pound of sugar as a war ration, but young men will be relieved to know that there is no restriction upon 115 pounds of honey.”

Tighter restrictions on the purchase of sugar went into effect when coffee and tea were subjected to rations on May 26. The sugar allocation was decreased to half a pound per person per week. Restrictions were also placed on how restaurants could serve sugar—containers and packets could not be placed on tables, while those wanting to sweeten their favourite hot beverage were limited to three lumps. Despite a vow to remain on the honour system, ration books were soon in the works, and when the first ration books were mailed out later that summer, sugar was among the items for which coupons were issued.

Those with a sweet tooth had to wait two years after the war was over before their favourite ingredient was available without restriction. Sugar was one of the final food products to be removed from rationing when the federal government decided in November 1947 that supply restrictions were no longer necessary.

Additional material from the January 26, 1942, January 27, 1942, and May 26, 1942 editions of the Toronto Star.

Ghosts of Christmases Past

Originally published as a “Historicist” column on Torontoist on December 25, 2010.

This holiday edition was, as the introduction noted, “a sampling of a century’s worth of Christmas advertisements, illustrations, pictures, and stories. Light up a Yule log (real or video), sit back and enjoy.”

For this edition, I’m not using the original gallery format, deleting some archival photos, and adding in some material that didn’t make the final cut. I am also merging in ads originally featured in a post for the 2014 holiday season.

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Cover of the special Christmas edition of the Globe, 1885. Library and Archives Canada.

In its Christmas Eve 1885 edition, the Globe reprinted the “Story of the Mistletoe” from Youth’s Companion. While much of the piece drones on about mistletoe’s role in Norse mythology and its use by Druids, it includes these nuggets about its contemporary sources and uses, in as non-romantic terms as possible.

It used to be brought over by friendly foreign steamers, but is now found in Virginia and in most of the Southern States, and is largely used for holiday decoration…The American mistletoe is not the genuine English article, although it strongly resembles it. The botanists have given it a new name, phoradendron, which signifies “a thief of a tree.” It is, however, a true parasite. The mistletoe is now so seldom found growing on the oak that when it is found there it is a great curiousity. It frequents apple trees chiefly, and is propagated by birds wiping their bills on the boughs and thus leaving some of the viscid pulp and seed, and if the bark happens to be cracked there it takes root.

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Cover of the special Christmas edition of the Globe, 1889. Library and Archives Canada.

Little does the turkey suspect that the young lady who visited each day with yummy treats was secretly fattening him up for her family’s holiday feast. Speaking of turkeys…

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The Globe, December 20, 1890. 

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The News, December 22, 1894.

If you couldn’t slaughter a turkey, you could always check out a “slaughter sale” of fine reading material.

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The News, December 22, 1885.

The News also provided “practical hints for the benefit of West End residents and others” as it named off a variety of Queen West merchants. Among the highlights: a free set of tableware with every purchase of a pound of tea at Laut Brothers (420 Queen West); a stock of nuts “not surpassed in the city” at Mara & Co. (280 Queen West); bargains among the jewellery and other goods damaged in a recent fire at J.I.S. Anderson (294 Queen West); and “beautiful villa sites overlooking High Park and Humber Bay” free of city taxes that went for one dollar per square foot at the real estate office of R. McDonnell at Queen and Gladstone.

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Cover of the special Christmas edition of the Mail and Empire, 1897. Library and Archives Canada.

Underneath the colour cover of this supplement was a collection of seasonal art, stories, and other diversions for the entire family.

20141224xmascardsThe Mail, June 27, 1881.

Even back in the Victorian Age, saving a buck on Christmas supplies like cards was as important as aesthetic considerations.

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The Empire, December 22, 1894.

An excerpt from the Empire’s Christmas Day 1894 editorial: “To the mind of the child this is the glorious season of the year when there is no cloud in the sky to dim the sunlight of pleasure in which infantile natures rejoice; but to the mature it is a period, apart from its spiritual associations, the delights of which are tempered by gravity and the joys of which are tinged with sadness, for as men grow memories gather. Looking back upon the Christmases of the past, who is there among us who does not feel that change and decay have wrought their mysteries as the years rolled on, taking here a friend and there a companion and leaving gaps in the ranks more significant and impressive at this time than at any other, so that even at the feast, and where rejoicing reigns, the heart stops for a moment that sorrow may supply its chastening touch.”

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Front page, the News, December 24, 1910. 

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Illustration by Lou Skuce, Toronto World, December 25, 1910.

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Toronto World, December 22, 1912.

From an editorial on holiday charity: “People are giving freely now, who keep their hearts and pockets closd ’till next Christmas. Why? There is need always as at Christmas time. It is simply that we are moved now by an unusual sentiment–an impulse to kindliness.”

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The News, December 23, 1914.

The Copland Brewing Company’s Toronto roots stretched back to 1830, when William Copland opened a brewery along Yonge Street shortly after arriving in Upper Canada. By 1914, most of its products were brewed at its plant on King Street between Ontario and Berkeley Streets. Bought by Labatt in 1946, the site was later occupied by the Toronto Sun.

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Toronto World, December 19, 1915.

An editorial note from the second holiday season of the First World War:

Above all, the call of Christmas is ‘Peace on Earth.’ In the present grievous crisis of the world there is significance in this call beyond that of any crisis mankind ever before was called to read. That war has darkened Christmas for so much of the world may well seem, at the moment, the crushing condemnation of all such conflicts.”

 

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Toronto World, December 19, 1915.

As the war staggered on over in Europe, World cartoonist Lou Skuce reminded readers of where the battlelines were usually located on Christmas Eve.

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Toronto World, December 25, 1916.

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Toronto World, December 25, 1918.

A pair of First World War-themed ads from Eaton’s.

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Mail and Empire, December 25, 1920.

With the shadow of the First World War fading, Eaton’s ad held the promise that life was returning to normal for its customers, and that Christmas was a time to rejoice in youthful spirit.

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The Telegram, December 19, 1923.

Given that the establishment of Sick Kids was a pet project of Telegram founder John Ross Robertson, the paper took every opportunity during the holiday season to solicit donations for the hospital. Heart-tugging stories to invoke contributions were printed in the Tely around Christmas, bearing headlines like “CHILD SWALLOWS LYE THROAT BADLY BURNED” (December 19, 1923).

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The Telegram, December 23, 1933.

A sample of a Sick Kids ad from a decade later.

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Toronto Star, December 24, 1924.

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Mail and Empire, December 25, 1930.

Simpsons centred its 1930 holiday ad around verse from poet Bliss Carman, who died the previous year.

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Mail and Empire, December 20, 1933.

Despite the effects of the Great Depression, the Mail and Empire urged its readers to light up the city at Christmas time. We doubt any displays inspired by this contest were accompanied by a menagerie of front yard inflatables.

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Mail and Empire, December 22, 1933. 

Years before teaching the world to sing, or employing polar bears as pitchmen, Coca-Cola offered an economical solution for holiday entertaining during the Great Depression.

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The Telegram, December 23, 1933.

 

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Weston Times and Guide, December 14, 1934.

The 1930s equivalent of the slightly naughty gift ads found decades later in alt-weeklies like eye and Now?

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Toronto Star, December 23, 1939.

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Weston Times and Guide, December 13, 1945.

Relieved that the Second World War no longer interfered in his annual delivery run, Santa relaxed a little in 1945. He found time to stop in Weston for a luscious roast bird. Note the slightly scary look in his eye, as if he’s daring the artist to take the plate away from him.

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The Telegram, December 23, 1950.

The poet of Toronto’s sports pages, Telegram columnist Ted Reeve, penned an ode to holiday shopping based on one of the big musical hits of that season, “The Thing“:

 

As we were walking north on Church, no Xmas shopping done,
We went into McTamney’s to maybe buy a gun.
The clerk behind the counter there let out a mighty roar:
“Get out of here with that shopping list and don’t come back no more.”

We hadn’t done our Christmas cards when reaching work today,
We asked the office girls if they would get them on the way.
They turned on us with a vicious yell as fierce as any blow:
“Get out of here with that shopping list and you know where to go.”

We’ll get to Kresge’s Christmas Eve and in a final dash
We’ll try to get the presents bought unless they want some cash.
The chances are the manager, while tearing up our cheque,
Will heave us out with our boom-boom-boom and land us on our neck

There’s only three more days to go, we haven’t bought the tree,
It is a most perplexing week, we think you’ll all agree.
And if we don’t get anything done we’ll just let Xmas pass
And take that terrible boom-boom-boom and hide it in the grass.

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Don Mills Mirror, December 8, 1960.

Either the caption writer was ordered to devise a happy sentence without seeing this picture, or somebody decided to play a cruel joke at the expense of the exhausted Santa at the Don Mills Centre. His arrival by helicopter in late November prompted ten thousand people to greet him at the shopping centre, doubling the number that greeted him the year before. Santa’s trip was delayed ten minutes due to fog and low-flying planes landing at Malton airport. Once the chopper landed, Santa hitched a ride on a fire engine, which took him to his seat at the centre of the complex. With over four-and-a-half thousand kids mounting his lap that day, no wonder Santa looks like he can’t wait to escape back to the comfort of the North Pole.

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Weston Times and Guide, December 22, 1960.

Wonder how many diners around that time hummed Marty Robbins’s 1959 smash hit about the west Texas town while eating their delicious young turkey dinner.

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Maclean’s, December 9, 1961.

From 1912 to 2006, Kodak’s Canadian division called Mount Dennis home. Its large campus near Eglinton Avenue West and Black Creek Drive is being redeveloped and will service the Eglinton Crosstown LRT. Whenever that line begins service, perhaps someone who received a Kodak camera under the tree will be inspired by the site’s history to haul it out and shoot the opening ceremony.

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Weston Times-Advertiser, December 22, 1964.

Politicians love sending seasonal greetings, and Alan Eagleson was no exception. Before he achieved fame in the hockey world for forming the National Hockey League Players’ Association and infamy for his criminal actions regarding pensions and disability claims, Eagleson sat as a Progressive Conservative MPP for Lakeshore from 1963 to 1967.

 

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Willowdale Enterprise, December 8, 1965.

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Willowdale Enterprise, December 22, 1965.

Santa and the reindeer might have needed a map when a widened Highway 401 between Highway 400 and Hogg’s Hollow fully opened to to traffic on December 16, 1965. The expansion of the freeway from four to twelve lanes included the introduction of the express/collector lane system.

 

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Toronto Life, December 1966.

Toronto Life celebrated its first Christmas by asking Gordon Sinclair to describe how he really felt about the holiday? His verdict? Despite not being a fan of organized religion, Sinclair felt it was “the best and friendliest of all family celebrations when we are with kinfolk; the ones of our blood who accept us for what we are. Not what we should be, or could be, but what we are.” He also described Christmas was the worst day of the year to be alone, a situation he experienced while reporting from Shanghai in 1938. That day he wandered through clubs and pubs “looking for someone to feel sorry with” but found only a black eye (a present given by an American when Sinclair declined to have a drink with him) and a crying fit (after returning to his hotel to find “wish you were here” cablegrams from Canada). There was only one thing he would have changed about Christmas: “that stupid abbreviation, Xmas.”

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The Enterprise, December 20, 1967.

An excerpt from the Enterprise‘s December 13, 1967 holiday editorial, which criticized the trend toward war toys like G.I. Joe, which kids might have asked Miss Suzie for as they received a candy cane.

War toys are not going to make a killer out of a child, but they do instil an acceptance which lasts into adult life. In other words, war toys are a marvellous propaganda instrument…The only way to counteract war toy propaganda is for the consuer public to boycott any kind of violent toy–and encourage manufacturers to produce just as interesting toys who emphasis is not military.

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Globe and Mail, December 25, 1970.

A stylish seasonal ad from a fashionable Kingsway-area women’s clothier. Two weeks earlier, Lipton’s published a gift certificate order form in the Globe and Mail, positioning it as “great trim for any tree.”

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Toronto Life, December 1974.

While CHUM-FM offered a slender Santa for the holidays, its AM sibling distributed its usual CHUM Chart. Topping the Toronto hit list on December 21, 1974 was Carl Douglas’s “Kung Fu Fighting.”

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Toronto Sun, December 16, 1975.

Unfortunately for eager carolers, the Sun-sponsored musical celebration of the season was cancelled due to the first blizzard of the season. High winds coupled with around 20 centimetres of snow resulted in a record number of help calls to the Ontario Motor League (now CAA), severe TTC service delays and the cancellation of a Toronto Marlboros hockey game. The storm did not deter holiday shoppers, as Simpsons reported a minor decrease in the usual last Saturday before Christmas crowd at their Queen Street flagship.

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The City, December 3, 1978.

Simpsons felt a little punny during the 1978 holiday season. It was a time of change for the retailer–Hudson’s Bay Company had launched a bid to acquire the department store chain in November, while shoppers at its Queen Street flagship would have seen the south end of the Eaton Centre near completion.

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Toronto Life, December 1985.

Because this article needs a touch of 1980s Christmas style.

Vintage Toronto Ads: Towering Over Deer Park

Originally published on Torontoist on November 4, 2008.

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Bravo, November-December 1982.

How does a company celebrate a century in business? If you’re George Weston Limited, you hire a photographer to shoot corporate headquarters at sunrise, just as neighbours in Deer Park get ready to start their day with fine Weston’s or Loblaws products.

The 20-storey octagonal Wittington Tower opened in the mid-1970s. Architect Leslie Rebanks won an honourable mention citation from the American Institute of Business Designers in 1976 for the artistic touches that were utilized in the lobby. A relative of the Weston family, Rebanks would work on the Loblaws store design rolled out in the late 1990s and serve on the committee that chose Daniel Libeskind’s crystal design for the Royal Ontario Museum.

New for ’82 was Sails, sculpted by Gordon Smith from stainless steel. We wonder if plans were ever developed to produce a collectible version for the public as President’s Choice Memories of Deer Park Mini Sails.