Originally published on Torontoist on January 11, 2011.
Tribute, Winter 1982.
It’s December 1982. You’ve planted yourself in a seat at the York cinema on Eglinton Avenue, arms loaded with popcorn and soda for fuel while watching Sir Richard Attenborough’s epic biography of Mahatma Gandhi. As the theatre fills up, you flip through the issue of Tribute devoted to Gandhi that you picked up on the way in. The short cast bios and puff pieces don’t hold your attention long, so your mind drifts elsewhere. You observe your fellow moviegoers, none of whom appear interesting or seem like they could be potential cause for concern during the movie. After polishing off your Coca-Cola and long before the trailers start, you flip through the magazine again to keep your hands and mind occupied.
While turning the pages, an ad catches your eye, though you’re not sure what draws you to it: the young server with flowers in her hair and a burger platter in her hand, or the mug filled with a healthy-headed beverage that may or may not be alcoholic. Mental note to self: suggest The Mug to your friends as a place to go after Christmas shopping at the Eaton Centre?
And then the movie begins…