Toronto for Tourists, 1950

Originally published as a “Historicist” column on Torontoist on December 13, 2008.

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Looking north from the top of the Bank of Commerce Building, 1957. City of Toronto Archives, fonds 1567, series 648, file 7.

The best way to get a comprehensive view of the city of Toronto as a whole is to go to the Canadian Bank of Commerce, at 25 King Street West, between the hours of 9 a.m. and 5 p.m. and take the elevator to the 31st floor. Choose, if you can, a reasonably clear day. From the observation gallery, 426 feet above the street, you will have a superb view of the city and the surrounding country. On a bright day, when there is a north wind, the guide assures us that he can see the spray from the falls of Niagara, at the other side of the lake. When we were up there, there was a mist over everything, but it was beautiful. It seemed to us that we were looking down on the past, present and future of Toronto, almost as if we were pagan gods in a synthetic Olympus.

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The mid-century equivalent of a trip up the CN Tower is one of the many ideas for tourists that John and Marjorie Mackenzie provide in their 1950 guidebook to our province, Ontario In Your Car. For 26 of the book’s 291 pages, the Mackenzies provide visitors with descriptions of local landmarks, historical quotes, and a sneaking suspicion that they prefer exploring the northern wilderness.

Many of the tidbits of information are directed towards Americans, whether it is noting the monument to Zebulon Pike (of Pike’s Peak fame) in Exhibition Place or that “America’s Sweetheart” Mary Pickford was born on University Avenue. Also clarified for southern visitors: what’s the deal with Avenue Road?

Avenue Road is a continuation of University Avenue, and that really is its name. It always seems to strike our American friends as being an utterly incongruous name, but if one remembers that it was far outside the town when Toronto first became a city, and that it was a mere trail which led to the Avenue, it does seem to make more sense. Try to remember this street and how to get to it, for it is probably the one you will take when you leave Toronto for the fishing camps and resorts of the north.

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The Old Mill Hotel, c. 1945. City of Toronto Archives, fonds 1257, series 1057, item 532.

The city’s nightlife rates favourably, with the Mackenzies shooting down the notion that evening amusement did not exist. The Old Mill ranked highly (“dancing every night in a quaint and delightful setting”), while the red and blue colour scheme of the Imperial Room in the Royal York Hotel was headache inducing. Late-night revellers were advised to grab a bite at the original location of the Lichee Garden on Elizabeth Street, which stayed open until 5 a.m. The fun did not extend into Sunday, when blue laws left tourists scratching their heads.

The Lord’s Day Alliance has left a strong indelible mark on the city, for better or worse, and many visitors arriving on the Sabbath, look in dismay at the closed theatres and deserted streets, and they ask: “Where is everybody? What do people do with themselves on Sunday?” The answer is “They are out playing golf.”

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Lou Turofsky at 1950 Grey Cup game, Varsity Stadium. City of Toronto Archives, fonds 1257, series 1057, item 9451.

Golf courses feature significantly in the guide’s breakdown of recreational activities by season. Autumn is regarded as the nicest time of the year, filled with colourful trees, society balls, Broadway try-outs, and the start of hockey season. Football at Varsity Stadium earns a nod, more for university action than professional play, even though Varsity was the site of the 1950 Grey Cup, a.k.a. “the mud bowl.” Winter earns less praise, though this has less to do with available activities than the authors’ preferences. “Not being too keen about skating and skiing, we rather tend to a lukewarm attitude on the virtues of Ontario as a winter resort, but there are many who love it, and who wait impatiently for the snow to fall so that they really begin to live.”

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Views of the construction on Yonge Street at King Street, March 16, 1950. City of Toronto Archives, fonds 1128, series 381, file 31.

One major attraction not mentioned but that would have been noticed by tourists is the construction of the Yonge subway. Construction began in September 1949, with onlookers able to gaze down into open trenches from the sidewalk or temporary decks like the one shown above. Visitors had to wait four years before they had a chance to ride the line.

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Mayor Hiram E. McCallum and Ice Follies performers drink milk at civic reception, Old City Hall, between 1948 and 1951. City of Toronto Archives, fonds 1257, series 1057, item 6678.

The guide also neglects to mention that you could venture into City Hall and enjoy a glass of milk with mayor Hiram (Buck) McCallum.

The Mackenzies’ final verdict on our city?

Toronto may be the capital of Ontario and the centre of population, but it is by no means the whole Province. There are those among you, we are sure, who are looking forward with anticipation to the lakes and streams of the northland, where the bass and trout are waiting for you, where you can hunt wild life with a camera or a gun, and where Nature has not yet been moulded to suit the whims of man.

ADDITIONAL MATERIAL

Statue which commemorated the opening of the Queen Elizabeth Way, beside Seaway Hotel

Queen Elizabeth Way, circa 1950. City of Toronto Archives, Fonds 1128, Series 380, Item 64. More on the history of the QEW Monument

A few words about the QEW, from a chapter dedicated to the decade-old highway:

Some people are always in a hurry. It may be because of a restless temperament, or it may be because they have only a very limited time in which to cover everything they want to see. In either case, if time is the essence, the Queen Elizabeth Way is your road.

This is Ontario’s super highway. It is laid out in the modern manner, with divided roadways, clover leafs and circles for merging traffic, and cross-over bridges for the side roads. It is named to commemorate the visit to Canada and the United States of King George and Queen Elizabeth in 1939. The speed limit is 50 miles an hour.

As a rule, we don’t go in much for fast driving, but we have often travelled from Niagara Falls to Toronto, via the Elizabeth Way, in less than two hours.

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Park Plaza Hotel, looking north along Avenue Road, 1936. City of Toronto Archives, Fonds 1034, Item 173. 

We think the Park Plaza is one of Toronto’s best hotels. It has a small lobby, and practically no public rooms, but the well-furnished bedrooms are unusually comfortable. The cocktail lounges, and the small dining room on the top floor are among the best in town.

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Guild Inn, 1944. Photo by H. James. Toronto Star Photo Archive, Toronto Public Library, tspa_0108031f.

There is another place which we like very much, especially for a golfing holiday. This is called the Guild Inn, and it is about five miles from the eastern city limits, south of Highway 2, at Scarborough overlooking Lake Ontario. It is a delightful inn of the luxury type, with beautifully furnished rooms and lovely grounds stretching for a mile along the famous Scarborough Bluffs. The management will introduce you, if you wish, at four Golf Clubs nearby, two of which are private championship courses. The Guild Inn is unique. It allows you to live in the country and still be near enough to Toronto to enjoy the theatres, the shops and the sights.

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Eaton’s College Street, 1950 (guessing on a Sunday, based on the curtained display windows). City of Toronto Archives, Fonds 16, Series 574, File 16, Item 49357.

If you have any shopping to do, both Eaton’s and Simpson’s are well worth a visit, and if it should be lunch or tea time, we know you will enjoy the pleasant surroundings and good food in the “Georgian Room” at Eaton’s, or the “Arcadian Court” at Simpson’s. Eaton’s College Street store also has an excellent restaurant, the “Round Room,” if you should be in that part of town.

Other brief tidbits:

  • Casa Loma “has no history and no tradition, but it is enormous.”
  • Autumn is the nicest time of the year in Toronto.
  • Of (Old) City Hall, “we predict that, 50 years from now, it will be pointed out as a fine example of late Victorian architecture.”

The book appears to have been designed for golfers, as local courses are discussed in many of the entries, especially around suburban Toronto. Thornhill’s entry is almost entirely about golf, while a trip to the links was the main reason to stop in Aurora. A good chunk of Newmarket’s description is taken up by discussing the Briars Country Club at Jackson’s Point. And so on.

My hometown, Amherstburg, is briefly mentioned in the Windsor section. It focuses solely on Fort Malden and writer Anna Brownell Jameson’s unflattering description of the “wretched little useless fort” during the 1830s. Sadly, Amherstburg lacked a golf course, unlike Windsor, Kingsville, or Leamington (whose links were “flat, but attractive”).

Lord Simcoe’s Folly

Originally published as a Historicist column on Torontoist on August 20, 2011.

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The Telegram, May 14, 1957.

When the Lord Simcoe Hotel permanently closed its doors in October 1979, a carpenter on the crew hired to dismantle the building reflected on why it had failed after operating for just 22 years: “No one thought ahead for the future when it was built.” While its original owners prided themselves on going from sod-turning to ribbon-cutting within 17 months, they might have thought more carefully about how the business would survive in the long term. Mistakes like overpricing its luxurious eateries and not including amenities expected of modern hotels like central air, combined with increasing competition and land worth more than the building atop it, shortened the life of a hotel that promised to provide its first guests modern accommodations with old-world charm.

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Globe and Mail, September 23, 1955.

 

The inspiration to build a hotel at 150 King Street West came to future Lord Simcoe Vice-President W. Harry Weale during Mayor Nathan Phillips’ inaugural address in January 1955, when the city’s new chief executive noted that Toronto lacked the hotel space required to become competitive on the global convention circuit. A consortium of investors led by National Management was assembled and by that December Ontario Premier Leslie Frost turned the sod. The new hotel was named in honour of John Graves Simcoe, the first lieutenant governor of Upper Canada. Simcoe was never elevated to a peerage but management decided to bestow one upon him so that the hotel’s name would match those of their other lordly properties (the Lord Elgin in Ottawa and the Lord Beaverbrook in Fredericton). Simcoe was also honoured in the decision to use the colours of the Queen’s York Rangers, the military unit he commanded, as the decorating scheme for the Sentry Box lounge.

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One chef in the kitchen, one surveying the menu. City of Toronto Archives, Fonds 1653, Series 975, File 2439, Item 34565-1 (left), City of Toronto Archives, Fonds 1653, Series 975, File 2439, Item 34565-2 (right).

 

The key entertainment space in the hotel was the Pump Room, which was inspired by both the 19th-century eatery in Bath, England, and the restaurant that the Lord Simcoe’s ownership group ran at the Ambassador Hotel in Chicago. An introductory ad boasted that “meals are prepared to meet the demanding taste of the gourmet: exotic meats, game and fish are served on flaming swords or by wagon.” Waiters were dressed in ostrich feather–topped turbans to “add to the old-world atmosphere” (other dining venues in the hotel forced staff to dress in naval costumes or other 18th century style clothing). As head porter Roy McIntosh later remembered, “All the posh weddings and bar mitzvahs were held there and I remember some weddings came down just to have their pictures taken, then leave. It was that kind of place, the best.”

20110820craneadGlobe and Mail, May 15, 1957.

When opening day arrived on May 15, 1957, half of the $10 million hotel’s 20 floors were ready for use. The press weren’t able to preview any of the Lord Simcoe’s 900 rooms, but as Telegram columnist Alex Barris noted, “It’s questionable whether any visitor is likely to get past the street floor, unless he’s just plain sleepy.” Had the media been able to check them out, they would have found rooms decorated in “three basic and interchangeable colours—gold, blue and sandalwood.” Among the in-room amenities were television sets and desks supplied by Eaton’s that included built-in radio controls. Management was upbeat about having booked every room in the hotel for the upcoming Grey Cup game in November.

But it wasn’t long before the hotel ran into financial trouble. The opening of the Westbury Hotel (now the Courtyard Marriott on Yonge Street) and a 400 room addition to the Royal York cut into business. As Star columnist Ron Haggart discovered in the spring of 1960, the Lord Simcoe had become Toronto’s most delinquent taxpayer. As of April 25 of that year, the hotel owed $424,000, which was 10 per cent of all overdue taxes the city awaited. What surprised Haggart was that unlike Toronto’s second-worst tax offender, commercial developer Principal Investments, a bailiff had not been sent after the hotel. The reason why soon became public: Mayor Phillips interceded on behalf of the Lord Simcoe’s investors to convince the city treasurer to defer the hotel’s tax bill until new financial arrangements were made. “They informed me they were arranging for new financing and merely asked the city not to embarrass them during a trying period. I did what I would do for any taxpayer,” Phillips told the Star. “I explained the situation to the city treasurer and, without loss to the city and any embarrassment to anyone, they made a satisfactory arrangement for the payment of arrears with interest.” On May 26, 1960, the city received a cheque for the entire amount owed.

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Toronto Star, January 28, 1963.

 

Once the tax troubles were cleared up, other business problems came to the fore. As losses mounted, there were many rumours about the building’s future. Conrad Hilton was said to be interested in the hotel, the site was to be converted into a hospital, and so on. Several founding members of the management team passed away. Dining and lounge facilities designed to cater to “Toronto’s palate in ultra-deluxe fashion” proved too expensive for local tastes. By the time Globe and Mail owner R. Howard Webster’s Imperial Trust gained primary control of the Lord Simcoe in 1963, three floors were available as office rentals. The swanky Pump Room became the less swanky Flaming Grill, which flamed out within two years.

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Parking lot, University Avenue, east side, at Adelaide Street West, with Lord Simcoe Hotel in the background, early 1960s. City of Toronto Archives, Fonds 1257, Series 1057, Item 5668.

 

By the end of the 1970s, the lack of both central air and a proper convention-sized meeting space made it difficult for the Lord Simcoe to compete with other downtown hotels. Webster and the other shareholders were ready to stop the never-ending losses and sold the property to National Trust in June 1979. The new owners immediately announced their intention to close the hotel, which saw its final guests (a group of Swedish tourists) check out on October 28, 1979. After their departure, the hotel’s assets were prepared for a liquidation sale that occurred in February 1980. Former head porter Roy McIntosh found himself back at the hotel working for demolition firm Teperman and Sons and felt sadness as the hotel disappeared one piece at a time. “I look at it now,” McIntosh told the Star, “and some guy’s ripping out something and I want to say, ‘Hey, don’t do that!’ But I’ve got to stop feeling personal about it.” Wrecker Marvin Teperman kept some mementos from the site—a red leather couch and chairs from the hotel’s lobby wound up in his office. Less sentimental was Star columnist Joey Slinger, who declared in his Leap Day column that the building was a grey architectural eyesore that couldn’t disappear fast enough. Slinger declared that “The Lord Simcoe was disposable… It was no more meant to endure than a used Styrofoam coffee cup.”

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The Lord Simcoe Hotel awaits demolition, circa 1980. Photo by Ellis Wiley. City of Toronto Archives, Fonds 124, File 3, Item 74.

 

There was suspicion after the sale that National Trust stood in for another party, suspicion that was fuelled when the soil conditions were tested. It turned out a developer was assembling a valuable land parcel surrounding the Lord Simcoe for a new office tower that was ultimately filled by Sun Life. Teperman hoarding went up in 1980 and the northeast corner of King and University remained a construction site until the east tower of what is now the Sun Life Centre opened in 1984.
Additional material from the May 15, 1957, and October 29, 1979, editions of the Globe and Mail; the May 18, 1960, May 30, 1960, February 24, 1962, July 11, 1963, June 29, 1979, February 28, 1980, and February 29, 1980, editions of the Toronto Star; and the May 15, 1957, edition of the Telegram.

ADDITIONAL MATERIAL

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King Street West, looking west. Construction of the Lord Simcoe Hotel, is visible at northwest corner of York St & King St. W., Toronto, Ont. Photo by Ted Chirnside, 1956. Toronto Public Library, 2001-2-366.

A shot of the Lord Simcoe under construction. Note the old Globe and Mail building on the right.

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Globe and Mail, May 14, 1957.

To mark the hotel’s opening, the Globe and Mail published six pages of advertorials on May 15, 1957 highlighting the construction process, the companies involved in construction, decoration, and financing, and the artists who produced the decor. Hotel officials declared that the Lord Simcoe was “as Canadian as maple syrup.”

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Globe and Mail, May 15, 1957.

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Globe and Mail, May 15, 1957

Among the statistics noted in the Globe and Mail‘s preview:

  • Housekeeping tallied 4,664 pillows, 10,200 single bed sheets, 1,500 double bed sheets, 7,200 pillow slips, 2,650 blankets, 10,000 bath towels, and 3,000 bath mats
  • 5,000 tablecloths with the hotel crest were produced for the dining areas, which were also supplied with over 20,000 pieces of flatware and over 60,000 pieces of china
  • Artist Maxwell Moffett designed over 300 snowflakes for the a series of seven decorative panels
  • 850 bibles were handed over by the Gideon Society “in a simple but dedicated ceremony”

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“Mr. Ambassador for Metro’s Welcome a Visitor Week, Eddie James Grogan, doorman at the Lord Simcoe Hotel, is congratulated by James Auld, Ontario minister of tourism and information, who pinned a silver medal on his chest for the style he uses in making visitors feel right at home.” Photo by Jeff Goode, originally appeared in the June 16, 1970 edition of the Toronto Star. Toronto Public Library, Toronto Star Photo Archive, tspa_0127985f.

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Toronto Star, June 16, 1970.

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Photo by Boris Spremo. Toronto Star, February 28, 1980.

What stands out in several of the post-mortems of the Lord Simcoe was its shoddy construction. “The trouble with the Lord Simcoe wasn’t that you could hear the people in the next room. It was that you could hear people five rooms away,” recalled Gordon Pimm, whose father-in-law was one of the hotel’s main financial backers. When demolition began in 1980, vibrations from the wrecking equipment caused chunks of stone to fall from the building. Special overhangs were erected to prevent stone from falling onto King Street.

Ardwold and Ardwold Gate

This installment of my “Ghost City” column for The Grid was originally published on February 19, 2013.

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Ardwold, 1912. City of Toronto Archives, Fonds 1244, Item 3087.

Things were going well for John Craig Eaton as the first decade of the 20th century ended. He inherited ownership of the family department store following the death of his father, Timothy, in 1907. His wife, Flora, was developing a reputation as a cross-Atlantic socialite. With his elevated social status and growing family, Eaton decided to build a grand mansion.

In January 1909, he purchased an 11-acre estate on Spadina Road north of Davenport Road that possessed a great view of the city and lake. Wanting to keep the purchase price discreet, he delivered a valise filled with $100,000 worth of bills to the bank to close the deal. His new home joined a collection of neighbouring fine residences, including Rathnelly, Spadina, and the under-construction Casa Loma. Eaton hired A.F. Wickson to design a 50-room home inspired by English and Irish country homes of the early Stuart era. The residence was dubbed Ardwold, which was gaelic for “high green hill.”

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Entrance to Ardwold, Eaton family residence, Spadina Road, September 18, 1929. City of Toronto Archives, Fonds 1231, Item 2072.

Built between 1909 and 1911, Ardwold included 14 bathrooms, an elevator, Italian-inspired gardens, and an indoor swimming pool connected by a basement tunnel. The centrepiece was a two-storey great hall outfitted with a pipe organ that Eaton frequently played. When Eaton introduced the family to the completed home upon their return from a long European tour, his two-year-old son John David moped at the bottom of the grand staircase. “I don’t like this hotel,” he cried. “I want to go home.” Perhaps the boy reacted to what architectural historian William Dendy described as the home’s “air of empty pretentiousness.”

When the family fell ill, they used the on-site hospital room, which could be converted to an operating room during emergencies. Unfortunately, Eaton spent much of the last two months of his life there before dying from pneumonia in March 1922. His wife, by now Lady Eaton, spent little time at Ardwold afterwards, preferring to reside in Europe, Muskoka, or in Eaton Hall near King City.

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Wedding fashion parade at Ardwold, circa 1926. City of Toronto Archives, Fonds 1244, Item 1855.

By 1936, Lady Eaton thought it was “wasteful” to maintain the property. Telling the Star that it was “too large for the needs my family,” she demolished the house. Eaton family biographer Rod McQueen believed that “such a destructive approach can only be described as desecration, or at best, wildly eccentric.” Dynamite was required to bring down the thick walls. While some furnishings were moved to Eaton Hall, the rest were auctioned off. Only elements like a stone-and-wrought-iron fence survived.

After considering an apartment building, real-estate agent A.E. LePage subdivided the property along a new road, Ardwold Gate. “We plan to develop the whole 11-acre area with homes of Georgian design to harmonize, as is done in many of the finer residential sections of England,” LePage told the Star in 1938. The average cost of the new homes was $30,000, or just under $500,000 in today’s dollars when adjusted for inflation.

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Toronto Star, May 20, 1938.

The community became an exclusive residential enclave for well-heeled businessmen. Among them was George Beattie, an Eaton relative whose career with the department store ended over an expletive-filled argument. Nursing a grudge, Beattie watched gleefully when Ardwold was demolished. Soon after buying a home on Ardwold Gate in 1947, he peed on one of the remaining cornerstones of the old house.

Residents engaged in several battles to maintain their peace during the 1970s. After initially approving the nearby placement of the Spadina Expressway, they joined the opposition against the freeway. As construction began on the Spadina subway line in 1973, they feared their homes would be damaged by vibrations similar to those that inconvenienced home owners along the recent extension of the Yonge line north of Eglinton Avenue. (The problem was reputed to be thin tunnel shields.) In April 1977, residents pressured City Council to reject a proposal to build non-profit housing units for 14 families along Ardwold Gate on land that had been reserved for the freeway; those who feared that the project would ruin the neighbourhood jumped into full reactionary mode. One complaint the City received observed that such housing “contributes to the general weakening of our democratic system.” The proposal was defeated and, as a Globe and Mail editorial observed, residents could sleep easily without worrying about sharing the neighbourhood “with people who didn’t own even one Mercedes.”

The street remains a quiet residential cul-de-sac. Among its notable homes is the Brutalist concrete residence designed for Harvey’s founder Richard Mauran at 95 Ardwold Gate. The home was the final project of architect Taivo Kapsi, who was killed in an encounter with trespassers on a friend’s property near Lake Wilcox during the summer of 1967. Finished the following year, the heritage-designated site includes impressions left in the concrete by construction boards.

Additional material from Lost Toronto by William Dendy (Toronto: McClelland & Stewart, 1993), The Eatons by Rod McQueen (Toronto: Stoddart, 1999), the April 14, 1977 and April 18, 1977 editions of the Globe and Mail, the June 2, 2012 edition of the National Post, the February 26, 1936, July 3, 1936, May 20, 1938, May 4, 1970, and February 10, 2001 editions of the Toronto Star, and the March 1999 edition of Toronto Life.

ADDITIONAL MATERIAL

Ardwold Estate. - [ca. 1920]

Ardwold, circa 1920. City of Toronto Archives, Fonds 1244, Item 3016.

Lady Eaton’s description of the area which surrounded Ardwold, from her book Memory’s Wall (Toronto: Clarke, Irwin & Company, 1956):

We had agreeable neighbours around us at Ardwold, and several of them became our good friends. Probably we came to know each other better because of the rather isolated community we formed. St. Clair Avenue was not paved, of course, and often vehicles sank down to their axles in the mud. A very rickety old bridge crossed the ravine on Spadina Road, which was the street giving main access to Ardwold, and the few other big houses on “the hill.”

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Toronto Star, April 14, 1977.

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Globe and Mail, April 18, 1977.

Two editorials on the failed subsidized housing proposal – an issue still playing out in neighbourhoods across the city.

Vintage Toronto Ads: D-Day

As the reprints of older Vintage Toronto Ads columns wind down, this is the first in a new, occasional series. 

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Front page, Toronto Star, June 6, 1944.

As Canadians participated in the D-Day invasion, newspaper advertisers expressed their feelings, hopes, and prayers about its outcome. Here is a sampling of some of those ads, as published in the Globe and Mail and Toronto Star.

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Toronto Star, June 6, 1944.

Simpson’s department store suspended its normal sale ads for several days, starting on D-Day with a full-page prayer taken from Francis Drake’s attack against the Spanish at Cadiz in spring 1587.

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Toronto Star, June 6, 1944.

Near Simpson’s Queen Street flagship, the public gathered for a prayer meeting outside (Old) City Hall. Elsewhere in the city, schools held special assemblies, and all Anglican churches prepared for special services at 8 p.m. that evening. St. Michael’s Cathedral reported people streaming into the church as early as 7 a.m., many of whom were wives and children of soldiers serving in Europe. Special services were also scheduled at several war productions plants, including Massey Harris and, out in Malton, Victory Aircraft.

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Toronto Star, June 7, 1944.

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Globe and Mail, June 9, 1944.

Simpson’s followed up the prayer ad with two spotlighting leaders of the invasion. There was also an invasion-tinged full page spot marking King George VI’s official birthday celebration, even though his actual 49th birthday wasn’t until December.

By contrast, rival Eaton’s continued with their normal advertising, only adding an invitation published on June 6 from Mayor Frederick Conboy to attend a civic prayer service in front of City Hall two days later.

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Toronto Star, June 6, 1944.

For regular updates on the invasion, moviegoers could catch the latest at the Uptown and Loew’s (now the Elgin) theatres on Yonge Street.

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Toronto Star, June 7, 1944.

Radio listeners could follow CBC’s invasion coverage. CJBC, the flagship station of the CBC’s recently formed Dominion Network, swapped frequencies with CFRB in 1948 and moved to 860 AM.

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Globe and Mail, June 7, 1944.

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Globe and Mail, June 9, 1944.

Two examples of ads from the business community.

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Globe and Mail, June 7, 1944.

A listing of some of the Ontario residents who took part in the invasion.

Finally, a pair of editorials: one from the city, one from an outlying area.

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Toronto Star, June 6, 1944

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Orono Weekly Times, June 8, 1944.

Bonus Features: And you’re gonna love it: How Ontario became ‘Yours to Discover’

Before diving into this post, you should read about “Yours to Discover” on TVO’s website.

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Toronto Star, May 1, 1980.

One of the first campaign advertisements, outlining its theme and accompanying tourist materials.

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Globe and Mail, June 7, 1980.

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Toronto Star, June 14, 1980.

The introduction to the first 40-page insert placed in newspapers, followed by the four-page Toronto section.

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Was curling ever a major tourist draw for Toronto? The Terrace was the last incarnation of the Mutual Street Arena/Arena Gardens, the early home of the Maple Leafs.

This section is close to what was published about Toronto in the era’s editions of the Traveller’s Encyclopedia, which I’ll cover in a future post.

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Toronto Star, May 2, 1981.

While intercity bus service has grown patchier across the province over the past 40 years, you can still enjoy a ride to Stratford’s Festival Theatre from several spots in the GTA.

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Toronto Star, June 22, 1981.

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Toronto Star, June 25 1981.

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Toronto Star, July 7, 1981.

Examples of ads touting the Yours to Discover kiosks found at half-a-dozen Eaton’s stores, including a listing of the province’s scenic driving routes, which are barely marked today, depending on if signs survived provincial downloading of sections of those routes during the Harris era or municipalities decided to post their own signs (such as the signs for the Talbot Trail in Elgin County).

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Globe and Mail, July 18, 1981.

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Toronto Star, August 15, 1981.

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Toronto Star, May 1, 1982.

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This article appeared above the “Go Wild” ad, which seems like smart product placement in the Star‘s travel section. You can easily recreate most of these trips today, though there’s nothing on the interwebs about a “Museum of Time” near Cookstown (guessing that it was somebody’s personal collection?).

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Toronto Star, May 3, 1982.

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Toronto Star, May 14, 1983.

From the spring 1983 Yours to Discover newspaper insert, info about the province’s new Teleguide system, which used Telidon technology.

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Toronto Star, June 29, 1983.

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Globe and Mail, June 14, 1986.

Note that the “Yours to Discover” logo was still prominent in this ad from the “Ontario Incredible!” campaign.


Here’s an early 1980s spot for one of the inspirations for “Yours to Discover,” the long-running “I Love NY” campaign.

 

Another early 1980s tourism campaign, this time from Michigan. “Say Yes to Michigan” was used from 1970 until it gave way to “Pure Michigan” in the 21st century.

Happy Anniversaries, Globe and Mail!

Besides reading this piece, check out my article for Canadaland on some of the rougher moments of the Globe and Mail’s history, and the related podcast.

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Reprint of the front page of the first edition of the Globe from March 5, 1844, published in the March 5, 1994 edition of the Globe and Mail. It should be noted that ProQuest and many microfilm runs begin with the May 8, 1844 edition.

The Globe and Mail turns 175 today. Like any institution around for that length of time, it has celebrated many milestone anniversaries, in ways that reflect the views of the times those celebrations were written.

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The largest ad on the 50th anniversary editorial page. The Globe, March 5, 1894.

For the Globe’s 50th anniversary in 1894, a lengthy retrospective editorial was published. It began by celebrating George Brown’s role in Confederation and the development of Canada, then discussed the political evolution of Great Britain over the previous half-century. Those hoping for any insight into the development paper itself will be disappointed—instead, there’s a whole paragraph devoted to how British colonization spread civilization around the world:

Though in the extension of her colonial empire grave faults can be ascribed to Britain, it must be conceded that her aim has been higher than conquest and plunder. The aim of her statesmen has been to plant colonies, to extend civilization and to establish free institutions. Under this policy Canada has grown into complete self-government, and so have the Australian colonies, whose growth since the discovery of gold has been phenomenal. A far more difficult problem for statesmanship is India, with its teeming population diverse as to race, religion, caste, education and intellectual power, jealous of each other and of the dominant race, and as yet far from being prepared for self-government. The progress of exploration and discovery in Africa has been marvelous and has involved Great Britain in new and weighty responsibilities.

After discussing European history, the editorial ends with scientific and social changes. This section has a distinctive whiff of “Toronto the Good” about it, such as the observation that “the temperance movement has brought about an immense improvement in the drinking habits of the people.” It concluded by noted that “scientific theory and theological dogma have sometimes clashed; but the mightiest achievements of the age are due to the happy union of practical science with practical Christianity, and what has been done is only an earnest of what may yet be done by the combination of these forces.”

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Illustrations by C.W. Jefferys, the Globe, March 5, 1919.

The paper was in a far more celebratory mood when it marked its 75th anniversary in 1919. A special section kicked off with a series of C.W. Jefferys illustrations marking changes in agriculture, commerce, industry, and transportation. Globe president William Gladstone Jaffray wrote a statement. A pair of excerpts:

It costs over $2,400 per day to produce The Globe. This amount has to be found, and something more for interest on capital. It is obvious, therefore, that a paper must earn money, and a goodly amount thereof, to meet its daily expenses. If to make ends meet, and something more, is necessary to every successful enterprise, it is particularly necessary in the newspaper business, because the daily paper is entrusted with the guarding of public interest as well as the influencing of public opinion. Such great responsibility can be successfully undertaken only by that newspaper which rests upon a firm foundation. If handicapped by deficits and debts, sooner or later it is in danger of falling into the hands of or becoming the prey of those who will use it more or less against the public welfare.

We have seen many times over the ensuing decades the mischief resulting from media which fell into those who use their publications to harm public welfare.

In this second excerpt, Jaffray describes how he tried to keep the Globe financially independent and less susceptible to outside influence:

It is my conviction as publisher of The Globe that I should hold aloof from any financial investments, the advancement of which possibly might conflict with the public interest. As chief owner of The Globe, it has been urged upon me to state, in the first place, that the control of the capital stock of The Globe is in the hands of myself as the largest shareholder, and that the remaining shares necessary to constitute the majority holding are held by other members of the family of the late Senator Robert Jaffray; in the second place, that my holding of stocks other than Globe stock is limited to a very few shares of small value in two or three privately owned companies, which shares have been and still are for sale at the first reasonable market. This statement should convince readers of The Globe that there are no financial relationships to influence its direction and its policies.

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Next, editor Stewart Lyon provided a retrospective, reflecting on the Brown era, followed by a vow that the paper, even though it supported the Union government during the 1917 federal election, “has not gone over to Toryism.” As Lyon put it:

That would be a betrayal of all for which this paper has stood during seventy-five years. Its association with Liberalism is not that of a mouthpiece, but of an ally in the promotion of all good causes, and of an honest critic when the leaders of Liberalism lag in the advance, or turn aside into what seem to be unprofitable by-paths.

Lyon also notes the social ills the paper would like to vanquish:

The Globe most sincerely believes that in this land of opportunity the door of hope should be flung wide open. No child should be permitted to go hungry or unlettered. No one in the vigor of life should be without useful occupation. No aged person having faithfully performed the duties of a good citizen should be neglected and forgotten when the shadows begin to fall. To the furtherance of these and all other good causes the Editor pledges his best endeavors.

There was a greeting from Brown’s son. Biographies of the paper’s directors. A tiny reprint of the first front page. More greetings from Canada’s three oldest newspapers (Quebec Chronicle, Montreal Gazette, and Halifax Recorder). Accounts of the life of farmers in Canada West in 1844.

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Excerpt of Mackenzie King’s contribution to the March 5, 1919 Globe.

Among the dignitaries asked to provide their memories of working for the Globe was William Lyon Mackenzie King, who was just months away from becoming federal Liberal leader. King joined the paper in fall 1895 as one of several reporters hired in preparation for the upcoming federal election. By the mid-1920s, King’s relationship with the paper was strained.

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The Globe, March 5, 1919.

Music and drama editor E.R. Parkhurst recalled an incident early in his career which happened at a rival paper (which later merged into the Globe) when a prank went horribly for the local food industry. Cat lovers may want to skip this one.

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The Globe, March 5, 1919.

One of several articles about families who had read the Globe since the paper began. The section also included a long list of “charter subscribers whose descendants are on the Globe’s lists to-day” or whose patronage of the paper stretched back at least 50 years.

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Globe and Mail, March 4, 1944.

The paper’s 100th anniversary celebration in 1944 began with a front page salute from publisher George McCullagh.

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There was an editorial cartoon…

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…the inevitable poem…

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…and a history of the paper’s physical locations. It would subsequently move to the Telegram’s former offices on Front Street west in 1974, and its current location on King Street East in 2016.

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Click on image for larger version.

C.W. Jefferys returned for an anniversary illustration, depicting the paper’s original home on King West. If you look carefully, you may notice a top-hatted George Brown emerging from the office with a paper under his arm. Below the drawing, veteran journalist Hector Charlesworth outlined the paper’s history. In the sports section, columnist Jim Coleman noted that the paper ignored sports during its first quarter-century, as “the only game in which George Brown…was interested was politics, and he confined his athletic activities to throwing curves at his political opponents.”

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Globe and Mail, March 4, 1944.

A few words from the “oldest Globe reader” Sir William Mulock, who passed away a few months later. At the time, the Mulock (who, depending on the source, was either 100 or 101) was still serving as chancellor of the University of Toronto.

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Advertisement highlighting the Globe and Mail’s staff and syndicated features, March 4, 1944. 

I’d share material related to the paper’s 125th anniversary in 1969, except that there isn’t any. A search for “George Brown” during the anniversary week that March only finds articles related to the college bearing his name. There was a lone article in November 1986 marking the 50th anniversary of the merger of the Globe and the Mail and Empire.

For the 150th anniversary in 1994, Cameron Smith wrote a three-page story outlining the paper’s biggest stories, followed by a masthead listing 800 employees.

Unfortunately, an anniversary magazine celebrating the occasion does not appear to have been preserved on ProQuest, leaving us with the editorial above, and a Margaret Wente column on women and the G&M. “The world can change fast,” she concluded. “Back when we were 16 years old, none of the women who write and edit the ROB ever dared imagine we would be here, doing this. I hope I’m still around 20 or 30 years from now when today’s 16-year-olds are running the paper, to see whose stories they’ll be telling then.”

Trash Panda Thursday: Tales from the Naughty Nineties

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Raccoon furs were frequently advertised in Toronto newspapers during the late 19th century. Among the vendors was the original location of Fairweather. The Globe, March 10, 1896.

A pair of short stories from the 1890s this week…

From the May 21, 1895 edition of the Toronto Star, under the possibly-a-racist-joke title “A New Coon in Town.” We do not recommend risking your life the way one participant in this story did.

At the corner of Queen and Berkeley Streets at eight o’clock this morning five hundred people congregated to witness the antics of a raccoon that had escaped from its owner and had taken refuge on a telegraph pole. A man climbed the post with a bag to capture the animal, and narrowly escaped breaking his neck. The coon finally jumped from the top of the pole without suffering serious injury.

(Among the many reasons I’m wondering about the nature of the article’s title? Near the top of the same page is an ad for a Yonge Street clothier depicting a baby in blackface.)

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The Globe, December 16, 1896. 

From the May 2, 1899 edition of The Globe, under the heading “Want a Game Preserve,” it sounds like raccoons were not the only urban wildlife found near The Annex:

People in the north end of the city are beginning to think a menagerie has been turned loose in that vicinity. On Saturday a raccoon was captured on Bloor Street and the incident caused some talk. On Sunday afternoon Miss Jessie Alexander, while walking down Brunswick Avenue, met a young bear, who was taking a stroll. The presence of the cub was reported to the police, and he was taken into captivity, and now the residents of the street are waiting for a boa constrictor or a monster lion.