A Maple Leaf Gardens Gallery

Based on a gallery post originally published on Torontoist on November 30, 2011, with new material mixed in.

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Maple Leaf Gardens, 1969. Photo by Bob Olsen. Toronto Star Photo Archive, Toronto Public Library, tspa_0098050f.

“Where pucks once flew 15 feet or more on the ice, shoppers will stare at a 15-foot wall of cheese.”

That’s how this story originally began, published on the day Loblaws opened its Maple Leaf Gardens location. The arena on the upper level (still officially called, as of 2019, the Peter Gilgan Athletic Centre) was still a few months away from opening. The occasion was a good excuse to take a stroll through the building’s history and the diversity of activities it had witnessed.

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The Globe, February 13, 1931.

In a timeframe that would be almost unheard of today, the request for a building permit was made in February 1931. The arena was open 10 months later. Also note the simultaneous request to the city to build an arena in Spadina Crescent, which was never constructed (the site is now U of T’s Daniels Faculty).

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Sketch of Maple Leaf Gardens, The Telegram, March 5, 1931.

Construction of Maple Leaf Gardens began in July 1931 and proceeded rapidly in order to be ready for the 1931/32 hockey season. Over 1,200 labourers, 750,000 bricks, and 77,500 bags of concrete were required to build the arena.

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Opening night ceremonies at Maple Leaf Gardens, Mail and Empire, November 13, 1931.

Over 13,000 people attended opening night on November 12, 1931. Maple Leaf Gardens President J.P. Bickell hoped that the arena would “be regarded as a civic institution, rather than a commercial venture, because its object is to foster and promote the healthy recreation of the people of this British and sport-loving city.” Unfortunately, the Maple Leafs lost to the Chicago Black Hawks 2-1.

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From W.A. Hewitt’s “Sporting Views and Reviews” column, Toronto Star, November 13, 1931:

The new Maple Leaf gardens proved a revelation to the hockey public last night. Everybody expressed amazement and pleasure at its spaciousness, its tremendous capacity, its comfort, its beautiful colour scheme, and its adaptability for hockey and all other indoor sports, with the spectators right on top of the play.

The crowd–a record one for hockey in Canada–was splendidly handled. No confusion, no crowding or rushing, everything done in the most orderly and systematic manner. The opening ceremonies were elaborate and a little lengthy, but that was excusable when one considers the importance of the occasion. They don’t open million-and-a-half arenas every night in the week.

Hewitt’s son, Foster, became a Gardens legend over his decades of broadcasting games on radio and television.

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Wrestling match, Whipper Billy Watson versus Dick Hutton, Maple Leaf gardens, July 5, 1956. City of Toronto Archives, Fonds 1257, Series 1057, Item 7520.

Seven days after the first hockey game, pro wrestling made its debut at the Gardens. A crowd of over 15,000 watched Jim Londos defeat Gino Garibaldi on November 19, 1931. The match was promoted by the Queensbury Athletic Club, who had recently hired Frank Tunney as its secretary. Within a decade Tunney took over the promotion and would be responsible for most of the venue’s wrestling cards until his death in 1983. One of his most popular draws was East York native Whipper Billy Watson, seen here defending a world title against Dick Hutton in 1956.

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Irvine “Ace” Bailey of the Toronto Maple Leafs Hockey Club in his office, 1960s. City of Toronto Archives, Fonds 1257, Series 1057, Item 2370.

Among those who kept offices in the Gardens was Irvine “Ace” Bailey, who was one of the Maple Leafs’ top forwards until he was nearly killed by a vicious hit from Boston Bruin Eddie Shore in December 1933. Though unable to resume his playing career, Bailey went on serve two stints as the University of Toronto’s hockey coach and worked as a timekeeper at the Gardens until 1984.

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Skater jumps through ring of fire at Toronto War Savings Committee youth rally, Maple Leaf Gardens, February 13, 1941. City of Toronto Archives, Fonds 1257, Series 1057, Iten 7068.

What lengths did organizers go to grab the attention of those attending the numerous war rallies at the Gardens during the Second World War? How about a skater jumping through a flaming hoop?

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Communist leader Tim Buck (front left) and others, Communist Labour and Total War Committee meeting, Maple Leaf Gardens, October 13, 1942. City of Toronto Archives, Fonds 1257, Series 1057, Item 7099.

Over 9,000 people attended a rally held on October 13, 1942 to support lifting the ban on the Communist Party that had been imposed under the War Measures Act two years earlier. Leader Tim Buck urged full support for the war effort to destroy the Axis powers, including conscription. Assorted labour leaders and politicians across party lines were also on stage to oppose the ban, including Ontario Premier Mitch Hepburn. One wonders if Hepburn’s motives were to further embarass Prime Minister Mackenzie King as much as helping the Communists break the ban and boosting war morale.

The ban wasn’t lifted, so the Communists reorganized as the Labour-Progressive Party the following year.

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Recruiting station at wartime rally, Maple Leaf Gardens, June 1, 1941. City of Toronto Archives, Fonds 1257, Series 1057, Item 7033.

The Gardens were used for numerous events supporting the war effort, from fundraisers to recruiting stations like this one. Even though he was in his mid-40s, Conn Smythe signed up for military service during the Second World War, eventually leading a sportsmen’s battalion and publicly criticizing the federal government’s handling of the war. Injuries sustained while caught in a German attack in July 1944 caused Smythe pain for the rest of his life. increasing his irascibility.

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Toronto Youth for Christ rally, Maple Leaf Gardens, circa 1946. City of Toronto Archives, Fonds 1257, Series 1057, Item 7111.

Religious rallies were a popular draw, such as this one for Toronto Youth for Christ in 1946. Faiths ranging from Roman Catholics to Jehovah’s Witnesses held mass meetings inside the arena. This photo also provides great views of the ceiling clock and the portrait of King George VI that Conn Smythe proudly displayed.

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Mayor Robert H. Saunders and Charles Templeton at Toronto Youth for Christ rally, Maple Leaf Gardens, 1946. City of Toronto Archives, Fonds 1257, Series 1057, Item 7114.

Mayor Robert Saunders talks to Charles Templeton (then in the evangelist phase of his life) during the Toronto Youth for Christ rally held on June 15, 1946. Over 16,000 people attended the event. “The pageant was as colourful as a professional revue and more gripping than the hundreds of athletic contests which have been fought out before hoarse throated thousands in the Gardens,” the Star reported. “With colourful, authentic costumes, fanfares from trumpets, excellent staging and colourful, effective lighting the story of religious leaders throughout the ages was unfolded.” Among the other speakers was Billy Graham.

Templeton, who was associated with the Avenue Road Church of the Nazarene (now the site of the Hare Krishna temple), gradually lost his faith, declared himself agnostic, became a journalist, ran for the leadership of the provincial Liberals, edited Maclean’s, and generally lived a busy, interesting life.

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Bingo players, Maple Leaf Gardens, 1940s. City of Toronto Archives, Fonds 1257, Series 1057, Item 7368.

On occasion, Maple Leaf Gardens became the biggest bingo hall in the city. I think they called O67…

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Lou Brody at Maple Leaf Gardens, between 1940 and 1960. City of Toronto Archives, Fonds 1257, Series 1057, Item 2439A.

Cleaning the ice surface, pre-Zamboni.

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Badminton played on skates in Maple Leaf Gardens ice show, 1950s. City of Toronto Archives, Fonds 1257, Series 1057, Item 6709.

Ice badminton, anyone?

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Liberace at Maple Leaf Gardens, May 8, 1954. City of Toronto Archives, Fonds 1257, Series 1057, Item 3404.

As longtime Gardens publicity director Stan Obodiac described this photo in his book Maple Leaf Gardens: Fifty Years of History (Toronto: Van Nostrand Reinhold, 1981), “Liberace exchanged his glittering suit for a straw hat in a 1954 country number.” While this particular number wasn’t mentioned , the Star reported in its May 10, 1954 review of the pianist’s show that “every time he ran off to make a change of costume or pull some cute gag, middle-aged women, who looked as though normally they’d be the soul of domestic decorum, got up and rushed after him.”

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Stanley Holloway putting on makeup, Old Vic Company’s production of A Midsummer Night’s Dream, Maple Leaf Gardens, December 1954. City of Toronto Archives, Fonds 1257, Series 1057, Iten 7342.

Veteran British actor Stanley Holloway applies his makeup between cigarette puffs before a performance of A Midsummer Night’s Dream by a touring company from the Old Vic in London. Globe and Mail drama critic Herbert Whittaker was disappointed with Holloway’s performance as Bottom. “I expected this prime exponent of earthy humour to be rougher, more simple,” Whittaker wrote in his December 15, 1954 review. “This Bottom is surprisingly modern, betraying his music hall antecedents without whipping us with uproarious burlesque. But he found himself not eclipsed but rather aided when he donned the monster head of an ass which the Ironsides have provided, and which is almost the hit of the production.” Also starring were Moira Shearer (The Red Shoes) as Titania and Patrick Macnee (The Avengers) as Demetrius.

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Maple Leaf Gardens refreshement stand, April 12, 1955. City of Toronto Archives, Fonds 1257, Series 1057, Item 7422.

Time for a refreshment break. Based on the date, my guess is that this photo was taken prior to the fourth game in the Eastern qualifying series for the Memorial Cup between the Toronto Marlboros and the Quebec Frontenacs.

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Globe and Mail, April 13, 1955.

The Marlies won the game 3-1, and went on to win both the series and the Memorial Cup. The roster was full of future Maple Leafs stars, including Bob Baun, Billy Harris, and Bob Pulford, along with future Leafs coach Mike Nykoluk.

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Crowds on new escalators, Maple Leaf Gardens, 1955. City of Toronto Archives, Fonds 1257, Series 1057, Item 7446.

Obodiac claimed that Maple Leaf Gardens was the first North American arena to be equipped with escalators.

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Performer in Maple Leaf Gardens’ Ice Capades rehearsing Peter Pan with journalist, 1950s. City of Toronto Archives, Fonds 1257, Series 1057, Item 6776.

Long before journalists earned the wrath of Harold Ballard, reporting from the Gardens had its share of dangers, For one, you could have conducted an airborne interview with Peter Pan before a 1950s edition of the Ice Capades.

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Performer in Maple Leaf Gardens’ Ice Capades with broken leg, with members of Toronto Maple Leafs hockey club, between 1958 and 1962. City of Toronto Archives, Fonds 1257, Series 1057, Item 6757.

It appears this injured Ice Capades performer’s recovery from a broken leg was assisted by Maple Leafs Tim Horton, Carl Brewer, and Bert Olmstead.

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Bill Haley and the Comets, Maple Leaf Gardens, April 30, 1956. City of Toronto Archives, Fonds 1257, Series 1057, Item 7213.

In what was considered the arena’s first rock n’ roll show, Bill Haley and his Comets headlined a 12-act bill on April 30, 1956 that also included Bo Diddley, LaVern Baker, Big Joe Turner, the Drifters, the Platters, and Frankie Lymon. “Like natives at a voodoo ritual,” the Star reported the following day, “the crowd writhed and reeled until their pent-up emotions burst the dam of reason and the clambered on to the stage and into the aisles to dance.” The following years, the Gardens was one of three Canadian stops Elvis Presley made on his only tour outside of the USA.

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Perry Como and Conn Smythe with “Timmy” in Como’s dressing room for Easter Seals show, “Timmy’s Easter Parade of Star,” Maple Leaf gardens, April 14, 1957. City of Toronto Archives, Fonds 1257, Series 1057, Item 7314.

A benefit concert for Easter Seals was an annual staple of the Gardens schedule beginning in the 1950s. Preparing for the 1957 edition are crooner Perry Como, “Timmy” Paul Gamble, and Conn Smythe. While Perry and Paul take the photo session in stride, Conn looks a little spooked. While researching this gallery, we discovered this wasn’t an unusual expression for Mr. Smythe.

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Likely from the same photo session, with Whipper Billy Watson and another youth subbing in for Perry Como. City of Toronto Archives, Fonds 1257, Series 1057, Item 7318.

As for the concert, the April 15, 1957 edition of the Globe and Mail observed that “it was the front rows to which Como and every star before him played. Bright-eyed children with crippled legs were the most fortunate: many there had crippled bodies as well as bodies, but they too obviously enjoyed every minute and hopped up and down with ecstatic delight.”

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Toronto Star, April 13, 1957. Click on image for larger version.

Other performers ranged from wrestler Whipper Billy Watson to the stars of CBC’s variety series Cross Canada Hit Parade and Country Hoedown.

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Prime Minister Louis St. Laurent and his wife Jeanne at Liberal party rally, Maple Leaf Gardens, June 7, 1957. City of Toronto Archives, Fonds 1257, Series 1057, Item 4213.

The federal Liberal election rally on June 7, 1957 was a political disaster, as a teenage heckler attempting to climb onstage fell backwards and hit his head on the concrete floor. The overall Liberal campaign that year was a dud.

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Cliff Richard and the Shadows at the Biggest Show of Stars for 1960, January 25, 1960. City of Toronto Archives, Fonds 1257, Series 1057, Item 7220.

Cliff Richard and the Shadows were among the acts featured in the January 1960 edition of the “Biggest Show of Stars” package tour.

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Toronto Star, January 26, 1960.

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The Isley Brothers, Biggest Show of Stars, January 25, 1960. City of Toronto Archives, Fonds 1257, Series 1057, Item 7252.

Other acts on the bill included the Isley Brothers and Clyde McPhatter.

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Audience at the Biggest Show of Stars for 1960, January 25, 1960. City of Toronto Archives, Fonds 1257, Series 1057, Item 7245.

A row of screaming fans at the January 1960 edition of the “Biggest Show of Stars.” Testing the limits of their vocal chords would serve them well, especially if any of them went on to see the Beatles at the Gardens four years later.

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Toronto Maple Leafs versus Chicago Black Hawks, between 1958 and 1964. City of Toronto Archives, Fonds 1257, Series 1057, Item 7529.

Ageless goalie Johnny Bower guards the net for the Maple Leafs against Chicago Black Hawks forwards Ron Murphy (10) and Eric Nesterenko (15).

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Toronto Maple Leafs versus Boston Bruins, between 1961 and 1963. City of Toronto Archives, Fonds 1257, Series 1057, Item 7527.

In this early 1960s match against the Bruins, the Leafs’ Bob Pulford (20) has his stick primed while team captain George Armstrong attempts to help. Among the Bruins trying to prevent a Leaf goal are Pat Stapleton (4), Ed Westfall (18), and Leo Boivin (20).

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Two men in Maple Leafs Gardens dressing room, pointing to painted Toronto Maple Leafs sign, 1950s. City of Toronto Archives, Fonds 1257, Series 1057, Item 7447.

A clubhouse motto erected by Conn Smythe to inspire the Maple Leafs. The City of Toronto Archives does not identify the two gentlemen pointing at the inspirational words, but we think they may be forward Sid Smith and goalie Harry Lumley.

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Sonny Fox with Harold Ballard at Maple Leafs Gardens, 1950s. City of Toronto Archives, Fonds 1257, Series 1057, Item 3038.

Harold Ballard’s association with Maple Leaf Gardens began during the 1930s when the future Maple Leafs owner was involved with a number of local amateur hockey teams. This picture, featuring Ballard with American television personality Sonny Fox, was taken long before hockey fans began uttering his name with contempt.

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Dave “Tiger” Williams signing an autograph for Greg Crombie, 1978. City of Toronto Archives, Fonds 1257, Series 1057, Item 8857.

This photo appears to have been left on the cutting room floor when I prepared the original post, probably to make the gallery a nice, neat total of 28 images.

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Greg Crombie at Maple Leaf Gardens with King Clancy, 1978. City of Toronto Archives, Fonds 1257, Series 1057, Item 8859.

Francis “King” Clancy was the sunny face of the Maple Leafs, whether it was as a player in 1930s or a team executive from the 1950s until his death in 1986. In his biography of Harold Ballard, sportswriter William Houston compared Clancy to a leprechaun. “Clancy usually has a big smile, a twinkle in his eye to go along with his high-pitched voice. He has an amiable personality and offends no one…He is full of stories from his hockey past and can be a delightful companion.”

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One of the last chances the public had to stroll around Maple Leaf Gardens before its conversion into its present form occured during Nuit Blanche in October 2008. While there were art installation on the arena floor, the real magic that evening was hearing visitors tell stories about their experiences in the building. There were also plenty of reminders that the Leafs had left behind after vacating the premises, such as this Mercury ad.

Toronto for Tourists, 1950

Originally published as a “Historicist” column on Torontoist on December 13, 2008.

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Looking north from the top of the Bank of Commerce Building, 1957. City of Toronto Archives, fonds 1567, series 648, file 7.

The best way to get a comprehensive view of the city of Toronto as a whole is to go to the Canadian Bank of Commerce, at 25 King Street West, between the hours of 9 a.m. and 5 p.m. and take the elevator to the 31st floor. Choose, if you can, a reasonably clear day. From the observation gallery, 426 feet above the street, you will have a superb view of the city and the surrounding country. On a bright day, when there is a north wind, the guide assures us that he can see the spray from the falls of Niagara, at the other side of the lake. When we were up there, there was a mist over everything, but it was beautiful. It seemed to us that we were looking down on the past, present and future of Toronto, almost as if we were pagan gods in a synthetic Olympus.

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The mid-century equivalent of a trip up the CN Tower is one of the many ideas for tourists that John and Marjorie Mackenzie provide in their 1950 guidebook to our province, Ontario In Your Car. For 26 of the book’s 291 pages, the Mackenzies provide visitors with descriptions of local landmarks, historical quotes, and a sneaking suspicion that they prefer exploring the northern wilderness.

Many of the tidbits of information are directed towards Americans, whether it is noting the monument to Zebulon Pike (of Pike’s Peak fame) in Exhibition Place or that “America’s Sweetheart” Mary Pickford was born on University Avenue. Also clarified for southern visitors: what’s the deal with Avenue Road?

Avenue Road is a continuation of University Avenue, and that really is its name. It always seems to strike our American friends as being an utterly incongruous name, but if one remembers that it was far outside the town when Toronto first became a city, and that it was a mere trail which led to the Avenue, it does seem to make more sense. Try to remember this street and how to get to it, for it is probably the one you will take when you leave Toronto for the fishing camps and resorts of the north.

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The Old Mill Hotel, c. 1945. City of Toronto Archives, fonds 1257, series 1057, item 532.

The city’s nightlife rates favourably, with the Mackenzies shooting down the notion that evening amusement did not exist. The Old Mill ranked highly (“dancing every night in a quaint and delightful setting”), while the red and blue colour scheme of the Imperial Room in the Royal York Hotel was headache inducing. Late-night revellers were advised to grab a bite at the original location of the Lichee Garden on Elizabeth Street, which stayed open until 5 a.m. The fun did not extend into Sunday, when blue laws left tourists scratching their heads.

The Lord’s Day Alliance has left a strong indelible mark on the city, for better or worse, and many visitors arriving on the Sabbath, look in dismay at the closed theatres and deserted streets, and they ask: “Where is everybody? What do people do with themselves on Sunday?” The answer is “They are out playing golf.”

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Lou Turofsky at 1950 Grey Cup game, Varsity Stadium. City of Toronto Archives, fonds 1257, series 1057, item 9451.

Golf courses feature significantly in the guide’s breakdown of recreational activities by season. Autumn is regarded as the nicest time of the year, filled with colourful trees, society balls, Broadway try-outs, and the start of hockey season. Football at Varsity Stadium earns a nod, more for university action than professional play, even though Varsity was the site of the 1950 Grey Cup, a.k.a. “the mud bowl.” Winter earns less praise, though this has less to do with available activities than the authors’ preferences. “Not being too keen about skating and skiing, we rather tend to a lukewarm attitude on the virtues of Ontario as a winter resort, but there are many who love it, and who wait impatiently for the snow to fall so that they really begin to live.”

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Views of the construction on Yonge Street at King Street, March 16, 1950. City of Toronto Archives, fonds 1128, series 381, file 31.

One major attraction not mentioned but that would have been noticed by tourists is the construction of the Yonge subway. Construction began in September 1949, with onlookers able to gaze down into open trenches from the sidewalk or temporary decks like the one shown above. Visitors had to wait four years before they had a chance to ride the line.

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Mayor Hiram E. McCallum and Ice Follies performers drink milk at civic reception, Old City Hall, between 1948 and 1951. City of Toronto Archives, fonds 1257, series 1057, item 6678.

The guide also neglects to mention that you could venture into City Hall and enjoy a glass of milk with mayor Hiram (Buck) McCallum.

The Mackenzies’ final verdict on our city?

Toronto may be the capital of Ontario and the centre of population, but it is by no means the whole Province. There are those among you, we are sure, who are looking forward with anticipation to the lakes and streams of the northland, where the bass and trout are waiting for you, where you can hunt wild life with a camera or a gun, and where Nature has not yet been moulded to suit the whims of man.

ADDITIONAL MATERIAL

Statue which commemorated the opening of the Queen Elizabeth Way, beside Seaway Hotel

Queen Elizabeth Way, circa 1950. City of Toronto Archives, Fonds 1128, Series 380, Item 64. More on the history of the QEW Monument

A few words about the QEW, from a chapter dedicated to the decade-old highway:

Some people are always in a hurry. It may be because of a restless temperament, or it may be because they have only a very limited time in which to cover everything they want to see. In either case, if time is the essence, the Queen Elizabeth Way is your road.

This is Ontario’s super highway. It is laid out in the modern manner, with divided roadways, clover leafs and circles for merging traffic, and cross-over bridges for the side roads. It is named to commemorate the visit to Canada and the United States of King George and Queen Elizabeth in 1939. The speed limit is 50 miles an hour.

As a rule, we don’t go in much for fast driving, but we have often travelled from Niagara Falls to Toronto, via the Elizabeth Way, in less than two hours.

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Park Plaza Hotel, looking north along Avenue Road, 1936. City of Toronto Archives, Fonds 1034, Item 173. 

We think the Park Plaza is one of Toronto’s best hotels. It has a small lobby, and practically no public rooms, but the well-furnished bedrooms are unusually comfortable. The cocktail lounges, and the small dining room on the top floor are among the best in town.

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Guild Inn, 1944. Photo by H. James. Toronto Star Photo Archive, Toronto Public Library, tspa_0108031f.

There is another place which we like very much, especially for a golfing holiday. This is called the Guild Inn, and it is about five miles from the eastern city limits, south of Highway 2, at Scarborough overlooking Lake Ontario. It is a delightful inn of the luxury type, with beautifully furnished rooms and lovely grounds stretching for a mile along the famous Scarborough Bluffs. The management will introduce you, if you wish, at four Golf Clubs nearby, two of which are private championship courses. The Guild Inn is unique. It allows you to live in the country and still be near enough to Toronto to enjoy the theatres, the shops and the sights.

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Eaton’s College Street, 1950 (guessing on a Sunday, based on the curtained display windows). City of Toronto Archives, Fonds 16, Series 574, File 16, Item 49357.

If you have any shopping to do, both Eaton’s and Simpson’s are well worth a visit, and if it should be lunch or tea time, we know you will enjoy the pleasant surroundings and good food in the “Georgian Room” at Eaton’s, or the “Arcadian Court” at Simpson’s. Eaton’s College Street store also has an excellent restaurant, the “Round Room,” if you should be in that part of town.

Other brief tidbits:

  • Casa Loma “has no history and no tradition, but it is enormous.”
  • Autumn is the nicest time of the year in Toronto.
  • Of (Old) City Hall, “we predict that, 50 years from now, it will be pointed out as a fine example of late Victorian architecture.”

The book appears to have been designed for golfers, as local courses are discussed in many of the entries, especially around suburban Toronto. Thornhill’s entry is almost entirely about golf, while a trip to the links was the main reason to stop in Aurora. A good chunk of Newmarket’s description is taken up by discussing the Briars Country Club at Jackson’s Point. And so on.

My hometown, Amherstburg, is briefly mentioned in the Windsor section. It focuses solely on Fort Malden and writer Anna Brownell Jameson’s unflattering description of the “wretched little useless fort” during the 1830s. Sadly, Amherstburg lacked a golf course, unlike Windsor, Kingsville, or Leamington (whose links were “flat, but attractive”).

Vintage Toronto Ads: D-Day

As the reprints of older Vintage Toronto Ads columns wind down, this is the first in a new, occasional series. 

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Front page, Toronto Star, June 6, 1944.

As Canadians participated in the D-Day invasion, newspaper advertisers expressed their feelings, hopes, and prayers about its outcome. Here is a sampling of some of those ads, as published in the Globe and Mail and Toronto Star.

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Toronto Star, June 6, 1944.

Simpson’s department store suspended its normal sale ads for several days, starting on D-Day with a full-page prayer taken from Francis Drake’s attack against the Spanish at Cadiz in spring 1587.

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Toronto Star, June 6, 1944.

Near Simpson’s Queen Street flagship, the public gathered for a prayer meeting outside (Old) City Hall. Elsewhere in the city, schools held special assemblies, and all Anglican churches prepared for special services at 8 p.m. that evening. St. Michael’s Cathedral reported people streaming into the church as early as 7 a.m., many of whom were wives and children of soldiers serving in Europe. Special services were also scheduled at several war productions plants, including Massey Harris and, out in Malton, Victory Aircraft.

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Toronto Star, June 7, 1944.

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Globe and Mail, June 9, 1944.

Simpson’s followed up the prayer ad with two spotlighting leaders of the invasion. There was also an invasion-tinged full page spot marking King George VI’s official birthday celebration, even though his actual 49th birthday wasn’t until December.

By contrast, rival Eaton’s continued with their normal advertising, only adding an invitation published on June 6 from Mayor Frederick Conboy to attend a civic prayer service in front of City Hall two days later.

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Toronto Star, June 6, 1944.

For regular updates on the invasion, moviegoers could catch the latest at the Uptown and Loew’s (now the Elgin) theatres on Yonge Street.

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Toronto Star, June 7, 1944.

Radio listeners could follow CBC’s invasion coverage. CJBC, the flagship station of the CBC’s recently formed Dominion Network, swapped frequencies with CFRB in 1948 and moved to 860 AM.

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Globe and Mail, June 7, 1944.

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Globe and Mail, June 9, 1944.

Two examples of ads from the business community.

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Globe and Mail, June 7, 1944.

A listing of some of the Ontario residents who took part in the invasion.

Finally, a pair of editorials: one from the city, one from an outlying area.

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Toronto Star, June 6, 1944

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Orono Weekly Times, June 8, 1944.

Happy Anniversaries, Globe and Mail!

Besides reading this piece, check out my article for Canadaland on some of the rougher moments of the Globe and Mail’s history, and the related podcast.

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Reprint of the front page of the first edition of the Globe from March 5, 1844, published in the March 5, 1994 edition of the Globe and Mail. It should be noted that ProQuest and many microfilm runs begin with the May 8, 1844 edition.

The Globe and Mail turns 175 today. Like any institution around for that length of time, it has celebrated many milestone anniversaries, in ways that reflect the views of the times those celebrations were written.

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The largest ad on the 50th anniversary editorial page. The Globe, March 5, 1894.

For the Globe’s 50th anniversary in 1894, a lengthy retrospective editorial was published. It began by celebrating George Brown’s role in Confederation and the development of Canada, then discussed the political evolution of Great Britain over the previous half-century. Those hoping for any insight into the development paper itself will be disappointed—instead, there’s a whole paragraph devoted to how British colonization spread civilization around the world:

Though in the extension of her colonial empire grave faults can be ascribed to Britain, it must be conceded that her aim has been higher than conquest and plunder. The aim of her statesmen has been to plant colonies, to extend civilization and to establish free institutions. Under this policy Canada has grown into complete self-government, and so have the Australian colonies, whose growth since the discovery of gold has been phenomenal. A far more difficult problem for statesmanship is India, with its teeming population diverse as to race, religion, caste, education and intellectual power, jealous of each other and of the dominant race, and as yet far from being prepared for self-government. The progress of exploration and discovery in Africa has been marvelous and has involved Great Britain in new and weighty responsibilities.

After discussing European history, the editorial ends with scientific and social changes. This section has a distinctive whiff of “Toronto the Good” about it, such as the observation that “the temperance movement has brought about an immense improvement in the drinking habits of the people.” It concluded by noted that “scientific theory and theological dogma have sometimes clashed; but the mightiest achievements of the age are due to the happy union of practical science with practical Christianity, and what has been done is only an earnest of what may yet be done by the combination of these forces.”

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Illustrations by C.W. Jefferys, the Globe, March 5, 1919.

The paper was in a far more celebratory mood when it marked its 75th anniversary in 1919. A special section kicked off with a series of C.W. Jefferys illustrations marking changes in agriculture, commerce, industry, and transportation. Globe president William Gladstone Jaffray wrote a statement. A pair of excerpts:

It costs over $2,400 per day to produce The Globe. This amount has to be found, and something more for interest on capital. It is obvious, therefore, that a paper must earn money, and a goodly amount thereof, to meet its daily expenses. If to make ends meet, and something more, is necessary to every successful enterprise, it is particularly necessary in the newspaper business, because the daily paper is entrusted with the guarding of public interest as well as the influencing of public opinion. Such great responsibility can be successfully undertaken only by that newspaper which rests upon a firm foundation. If handicapped by deficits and debts, sooner or later it is in danger of falling into the hands of or becoming the prey of those who will use it more or less against the public welfare.

We have seen many times over the ensuing decades the mischief resulting from media which fell into those who use their publications to harm public welfare.

In this second excerpt, Jaffray describes how he tried to keep the Globe financially independent and less susceptible to outside influence:

It is my conviction as publisher of The Globe that I should hold aloof from any financial investments, the advancement of which possibly might conflict with the public interest. As chief owner of The Globe, it has been urged upon me to state, in the first place, that the control of the capital stock of The Globe is in the hands of myself as the largest shareholder, and that the remaining shares necessary to constitute the majority holding are held by other members of the family of the late Senator Robert Jaffray; in the second place, that my holding of stocks other than Globe stock is limited to a very few shares of small value in two or three privately owned companies, which shares have been and still are for sale at the first reasonable market. This statement should convince readers of The Globe that there are no financial relationships to influence its direction and its policies.

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Next, editor Stewart Lyon provided a retrospective, reflecting on the Brown era, followed by a vow that the paper, even though it supported the Union government during the 1917 federal election, “has not gone over to Toryism.” As Lyon put it:

That would be a betrayal of all for which this paper has stood during seventy-five years. Its association with Liberalism is not that of a mouthpiece, but of an ally in the promotion of all good causes, and of an honest critic when the leaders of Liberalism lag in the advance, or turn aside into what seem to be unprofitable by-paths.

Lyon also notes the social ills the paper would like to vanquish:

The Globe most sincerely believes that in this land of opportunity the door of hope should be flung wide open. No child should be permitted to go hungry or unlettered. No one in the vigor of life should be without useful occupation. No aged person having faithfully performed the duties of a good citizen should be neglected and forgotten when the shadows begin to fall. To the furtherance of these and all other good causes the Editor pledges his best endeavors.

There was a greeting from Brown’s son. Biographies of the paper’s directors. A tiny reprint of the first front page. More greetings from Canada’s three oldest newspapers (Quebec Chronicle, Montreal Gazette, and Halifax Recorder). Accounts of the life of farmers in Canada West in 1844.

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Excerpt of Mackenzie King’s contribution to the March 5, 1919 Globe.

Among the dignitaries asked to provide their memories of working for the Globe was William Lyon Mackenzie King, who was just months away from becoming federal Liberal leader. King joined the paper in fall 1895 as one of several reporters hired in preparation for the upcoming federal election. By the mid-1920s, King’s relationship with the paper was strained.

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The Globe, March 5, 1919.

Music and drama editor E.R. Parkhurst recalled an incident early in his career which happened at a rival paper (which later merged into the Globe) when a prank went horribly for the local food industry. Cat lovers may want to skip this one.

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The Globe, March 5, 1919.

One of several articles about families who had read the Globe since the paper began. The section also included a long list of “charter subscribers whose descendants are on the Globe’s lists to-day” or whose patronage of the paper stretched back at least 50 years.

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Globe and Mail, March 4, 1944.

The paper’s 100th anniversary celebration in 1944 began with a front page salute from publisher George McCullagh.

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There was an editorial cartoon…

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…the inevitable poem…

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…and a history of the paper’s physical locations. It would subsequently move to the Telegram’s former offices on Front Street west in 1974, and its current location on King Street East in 2016.

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Click on image for larger version.

C.W. Jefferys returned for an anniversary illustration, depicting the paper’s original home on King West. If you look carefully, you may notice a top-hatted George Brown emerging from the office with a paper under his arm. Below the drawing, veteran journalist Hector Charlesworth outlined the paper’s history. In the sports section, columnist Jim Coleman noted that the paper ignored sports during its first quarter-century, as “the only game in which George Brown…was interested was politics, and he confined his athletic activities to throwing curves at his political opponents.”

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Globe and Mail, March 4, 1944.

A few words from the “oldest Globe reader” Sir William Mulock, who passed away a few months later. At the time, the Mulock (who, depending on the source, was either 100 or 101) was still serving as chancellor of the University of Toronto.

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Advertisement highlighting the Globe and Mail’s staff and syndicated features, March 4, 1944. 

I’d share material related to the paper’s 125th anniversary in 1969, except that there isn’t any. A search for “George Brown” during the anniversary week that March only finds articles related to the college bearing his name. There was a lone article in November 1986 marking the 50th anniversary of the merger of the Globe and the Mail and Empire.

For the 150th anniversary in 1994, Cameron Smith wrote a three-page story outlining the paper’s biggest stories, followed by a masthead listing 800 employees.

Unfortunately, an anniversary magazine celebrating the occasion does not appear to have been preserved on ProQuest, leaving us with the editorial above, and a Margaret Wente column on women and the G&M. “The world can change fast,” she concluded. “Back when we were 16 years old, none of the women who write and edit the ROB ever dared imagine we would be here, doing this. I hope I’m still around 20 or 30 years from now when today’s 16-year-olds are running the paper, to see whose stories they’ll be telling then.”

Vintage Toronto Ads: Wally’s World

Originally published on Torontoist on August 5, 2008.

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Toronto Life, September 1974.

Cow herds and invalids were among the radio listeners that spent over 10,000 mornings waking up with Wally Crouter. His run as CFRB’s morning man from 1946 to 1996 saw his comforting style stay afloat in the ratings against competitors like top 40 radio and shock jocks.

Crouter (1923-2016) felt that one of the keys to his long run was creating a comfort zone for listeners to ease themselves into the new day, without bringing up divisive subjects like sex, politics, and religion. In an interview with The Globe and Mail upon his retirement in 1996, he noted that:

I always tried to put myself in the place of the listener…it’s the most personal time of the day. The radio is on while you’re doing your morning ablutions, getting dressed, having breakfast with the kids coming to the table…I’ve had a surgeon write me to tell me that, when he had three serious operations to do in a day, he started off by listening to my show so he could achieve the right relaxation and focus he needed.

Crouter’s sidekicks in 1974 included reporters Jack Dennett and Bob Hesketh, sportscaster Bill Stephenson, and Henry Shannon with traffic reports from “the CFRB Twin Comanche.”

Additional material from the November 1, 1996 edition of the Globe and Mail.

ADDITIONAL MATERIAL

Given the length of Crouter’s career, you’d expect that there would be plenty of ads to track its evolution. You’d be right. Here’s a sampling of them…

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Globe and Mail, September 4, 1948.

CFRB swapped frequencies with CJBC (then an English language station belonging to CBC’s Dominion Network — it would switch to full-time French programming in 1964) on September 1, 1948. The move was prompted when CBC decided in 1946 that all class 1-A radio frequencies in Canada would be reserved for the public broadcaster, which meant booting CFRB and several other private stations from their spots on the dial. It wasn’t the first time CBC had forced CFRB to move; in 1941, CFRB vacated 690 to allow space for Montreal’s CBF.

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Globe and Mail, September 1, 1948. Click on image for larger version.

After settling on 1010 as its future home, CFRB successfully negotiated to make its new frequency a 50,000 W powerhouse. The move cost the station $500,000, including a new transmitter in Clarkson (now part of Mississauga). Because of two other stations located at 1010 (New York’s WINS and a CBC transmitter at Lacombe, Alberta), CFRB had to use a directional signal which made reception ultra-powerful in Toronto.

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Globe and Mail, November 16, 1970.

From a 1970 Globe and Mail profile of Toronto’s morning radio men:

Wally Crouter is the king of morning radio. An unlikely king, too. Wrinkled, dishevelled, as casual as a sandwich, he looks a bit like Tennessee Ernie Ford. Or is it Ernie Kovacs? He is the king because he makes the most money and has the most listeners, and the key to it all is that CFRB’s Crouter looks and sounds the way most of us feel at that time of day.

“I don’t push people. I carry on a conversation with the listener. You can’t talk down to them and you can’t talk up to them—you have to talk at a level with them. Some of the guys shout, ‘Well, c’mon, it’s time to get up.’ I figure the guy’s intelligent enough to get up by himself. Besides, his wife’s probably bitching at him anyway, so why should I cause further aggravation?”

At the time, Crouter’s show drew 156,000 listeners, Runner-up Jay Nelson (1050 CHUM) drew 74,000.

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Globe and Mail, July 27, 1971.

Based on the illustration, I picture Billy Van in a live action television commerical of this ad campaign.

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Globe and Mail, April 26, 1973.

Once upon a time, radio hosts conducted interviews with celebrities at downtown department stores.

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Maclean’s, June 13, 1977.

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Globe and Mail, September 22, 1979.

Besides Crouter, CFRB personality Earl Warren also operated a travel agency.

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Maclean’s, February 25, 1980.

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Globe and Mail, November 3, 1982.

Like any good local celebrity, Crouter had recipes to share with newspaper readers.

An interview with Wally Crouter from 1987. As CFRB’s format moved away from the old full service model towards a modern news/talk operation, Crouter remained atop the morning ratings. Regarding the changes, “I think we’re anxious to dispel the idea that it’s an old station for people,” he told the Globe and Mail. “I’m right with them. I’ve always thought it was essential to be vitally involved in the community and kept up with the times, but somehow that reputation as an old person’s station haunts us. For years we’ve played Big Band music, and I still enjoy hearing Tommy Dorsey, but like anyone else, I can only take it for so long before I want to hear something new.”

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Maclean’s, December 14, 1992.

From a 1992 Toronto Star profile:

Radio legends are a dime a dozen. Most, I can attest, are legends in their own minds, super-characters that exist only in the ether, in sealed studio chambers, in electric currents and radio waves.

Crouter is different. At work in the studio between 5.30 a.m. and 9 every day, he’s relaxed, composed, even nonchalant. After 45 years in the same slot, of course, the rhythm and pace of the show are second nature to him. He wanders about CFRB’s halls, in the slices of time dedicated to news, traffic and sports reports, commercials, contests, promotions, and commentary, making coffee, chatting to coworkers, collecting mail and messages, answering phone calls, cornering station executives in their offices for a quick word or two . . . and ambles back to the microphone mere nano-seconds, it seems, before he’s due on air again.

“It surprises some people when I tell them I do no preparation, none at all,” he said. “This show’s about what’s happening, what’s unfolding. You can’t prepare for it. And it makes every day different. It’s never boring.”

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Toronto Star, October 11, 1996. Click on image for larger version.

Crouter ended his show on the 50th anniversary of his debut. His final on-air words were “Forget yesterday. Think about tomorrow, but live today. Thank you.”

Additional material from the February 7, 1970 and February 19, 1987 editions of the Globe and Mail, and the September 1, 1948, October 25, 1992, and November 2, 1996 editions of the Toronto Star.

Vintage Toronto Ads: Merry Christmas to All of You From GM

Originally published on Torontoist on December 23, 2008.

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Toronto Star, December 24, 1948.

Not quite the style of advertising emerging from General Motors this holiday season, is it?

Had GM been in deep financial doo-doo sixty years ago, they could have tapped the oratory skills of North Toronto dealer Denton Massey to make their case to the public. A member of one of the city’s most prominent families (grandson of Hart, cousin of Raymond and Vincent), Massey dabbled in business (selling cars and nuclear reactors) and politics (MP for Greenwood for most of the 1930s and 1940s) but ultimately found his calling in religion. The evangelical fervour of his York Bible Class, which packed Maple Leaf Gardens in the early 1930s, eventually gave way to the abandonment of his secular activities and his ordination as an Anglican priest in 1960.

A decade after today’s ad appeared, the Star dedicated their Christmas Eve editorial to “splashes of joy” throughout the city. Some samples:

To the stranger on Lawrence Ave. who stopped his car and got out to help a harried housewife get hers out of the slippery driveway last week.
To the postman who braves our neighbour’s dog every morning and though his (the postman’s) hair bristles, delivers the letters.

To the man who discovered the four-year-old child cold, frightened and crying four blocks from home, wiped her nose and eyes, found out where she lived and took her back to her mother’s bosom.
To the big boy who stopped a fight of younger lads on a rink and moreover didn’t swipe the puck.

And to many, many others in this great, sometimes unfriendly, sometimes alarming metropolis, who all through the year and not only at Christmas time do acts of kindness, of friendliness, of courtesy, that make Toronto an easier and even pleasant place. Perhaps because the times are oppressive and the city is growing even bigger, more people are showing that they are human, helping each other to brave the tumult and the shouting, the loneliness and frustrations.

Merry Christmas to these, and to all.

Additional material from the December 24, 1958 and January 26, 1984 editions of the Toronto Star.

Halloween Hijinks

Originally published as a “Historicist” column on Torontoist on October 31, 2009.

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The Telegram, October 29, 1949.

 

Halloween has long provided an excuse for Torontonians to relax and cut loose their stiffer qualities for at least one day. Whether it’s infants dressed as garden vegetables and insects or downtown revellers dressed in outfits that can’t be mentioned in family publications, Toronto has long loved assuming disguises and participating in all of the accompanying rituals that go along with today. A flip through old local newspapers shows that pranks played a large role in past Halloweens, from harmless showoffs to destructive blazes. For better or worse, tricks were as equally important as the treats.

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Toronto Star, October 31, 1929.

Halloween 1929 was marked by the usual sorts of hijinks city officials had come to expect from naughty revellers. As the Star noted, “As long as there is a Halloween to celebrate, boys will pull fire alarm boxes and set vacant houses on fire with an utter disregard of property.” This meant a long night for Fire Chief William Russell who, according to the Globe, was “sitting at home with one eye cocked on the recorders on which all box alarms are relayed to his house.” Russell “said he spent a large part of the evening, when he wasn’t out at real fires, winding up his gong-box on the wall as false alarms poured in one after another.” His box had a healthy workout, as around fifty calls came in.

One of the few legitimate alarms came from Boulton Drive and Poplar Plains Road, where a group of small children were blamed for setting a blaze that destroyed one and damaged two luxury homes that were nearing completion. Firefighter James Bell suffered severe injuries to his legs and ribs, falling eight feet to the concrete basement of 12 Boulton Drive after the main floor gave way. Damage from the night’s most “expensive bit of fun” was estimated at twelve thousand dollars (almost $150,000 in today’s currency).

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Excerpt from a Eaton’s advertisement. Mail and Empire, October 18, 1929.

While the fire department was busy that night, police felt that they dealt with fewer incidents than an average Halloween. Newspapers received plenty of false crime tips—the Mail and Empire reported that “two naïve jokesters” phoned in “with frantic word of desperate and bloody holdups in widely separated parts of the city.” The paper couldn’t resist bragging about their ability to smell a phony or taking a jab at competitors, noting “what success their playfulness met with among the other papers could not be learned, but Mail and Empire reporters were not, of course, taken in.”

On the lighter side of trickery, the Mail and Empire also reported that “there was a crowd in a downtown one-arm lunch, when a masked woman entered, followed closely by a man in a silk castor. Finally they embraced each other in the screen manner of the moment. It got so that some people began to look the other way. Others laughed or ridiculed. But when the woman removed her domino, ‘she’ was a man.” We imagine such an incident now would cause half the restaurant to continue eating without batting an eyelash.

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TTC employees at a party at head office, October 29, 1934, City of Toronto Archives, Fonds 16, Series 71, Item 10678.

Four decades later, parents and community leaders were very concerned about some of the tricks children received in their pillowcases and plastic jack o’lanterns. The late 1960s saw a sharp increase in the number of apples and candies that had been tampered with. Metropolitan Toronto police received over 170 reports during the 1968 Halloween season from parents who found glass, razor blades, poisons, stick pins, and other hazardous items in their children’s treats. The following year saw an increase in neighbourhood patrols and a pitch to trick-or-treaters to approach any officer at the slightest hint of trouble. Parents came up with various methods of keeping their children safe and out of mischief. Among the oddest was one employed by Garr Hamilton of Blythehill Road, who placed an alarm clock in her children’s bags. “It’s set to the time I want them home,” she told the Telegram.

Despite the fears from kooks and other dangers, local columnists looked back fondly on past Halloweens, such as the Telegram’s Scott Young’s memories of how his son Neil handled his first Halloween in Omemee at the tender age of five:

He was full of enthusiasm until the instant he found himself outside. Then he refused to budge off the top step of the veranda as he listened to the cries in the night around him. In a minute or two, he abruptly bolted back in to safety, stating as an obvious afterthought “I have to go to the bathroom.” It was only when I found a crowd of children he knew, fellow perch-fishermen and turtle-hunters, and unmasked a few for his relieved inspection, that he went out again. Before long he was enjoying it as much as the others, and returned home an hour later with his pillowcase laden with the standard collection of peanuts, fudge, apples, Chiclets, cookies, dog hairs, dry leaves and gum drops, all cunningly stuck together with jellybeans.

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The Telegram, October 27, 1959.

Young struck an optimistic note at the end of that column that could easily be on the minds of parents taking their children out this Halloween:

That was Halloween, man, and there is a natural temptation to believe that it will never be the same again. But really, I know better. The little kids out tomorrow night will be just as scared, just as excited. And their parents, lurking watchfully in the background, will be storing up memories for the future, as all of us who went before have done.

Additional material from the November 1, 1929 editions of the Globe, the Mail and Empire, and the Toronto Star; and the October 30, 1969 and October 31, 1969 editions of the Telegram.