
Mail and Empire, April 6, 1933.
And so (after a long hiatus for this series), we roll into day 3 of the Mail and Empire‘s cooking school and fashion revue.

Mail and Empire, April 6, 1933.
A sampling of the prizes used to entice readers to attend the cooking demonstrations.

Mail and Empire, April 6, 1933. Click on image for larger version.
A sampling of the styles displayed during the fashion revue.

Mail and Empire, April 6, 1933.
Beyond the reminders to attend the cooking school, regular content carried on. In this case, recipes for crepes suzettes and mayo.

Mail and Empire, April 6, 1933. Click on image for larger version.
A full page of recipes, alongside ads for the cooking school’s suppliers. The Acme Farmers Dairy plant was located on Walmer Road south of Casa Loma. After a succession of ownership changes, the plant closed in 1986 and was replaced with housing. Pickering Farms was acquired by Loblaws in 1954.
Mrs. Shockley was rolling in endorsements during her stay in Toronto. On April 6 alone, besides these two ads, she also pitched Mazola Corn Oil and Parker’s Cleaners.


Anchora of Delta Gamma, January 1932.
Sidebar: a contemporary biography of Katherine Caldwell Bayley (1889-1976), aka Ann Adam. Beyond what’s mentioned here, she also wrote several cookbooks as Ann Adam or whatever house names her clients used. Based in Toronto, she ran Ann Adam Homecrafters, a consulting agency which operated through the 1960s. Among her assistants was Helen Gagen, who later became food editor of the Telegram.

The Globe, February 21, 1935.
An ad for one of Bayley’s regular radio gigs. CKGW, which was owned by Gooderham and Worts distillery, was leased by the forerunner of the CBC around 1933 and changed its call letters to CRCT. On Christmas Eve 1937 it became CBL.

Bayley’s first “Today’s Food” column for the Globe and Mail, September 24, 1942.
When the Mail and Empire merged with the Globe in November 1936, Bayley’s columns were not carried over. Six years passed before she joined the Globe and Mail as a daily food columnist on “The Homemaker Page.”
Her reintroduction stressed the realities of wartime home economics. “This daily column is designed to help you with the sometimes rather complicated problem of adjusting your cooking and meal-planning to the regulations necessary in a country at war,” the page editor wrote in the September 25, 1942 edition. “Some foods are rationed; some are no longer obtainable, and of others we are asked voluntarily to reduce our consumption. All this, and the effort, in spite of it, to increase, rather than decrease our physical efficiency to enable us to fill wartime jobs, involves more careful catering for our families and a skillful use of substitutes.”

Globe and Mail, February 27, 1963.

Globe and Mail, December 31, 1964.
Bayley’s final G&M column received no fanfare elsewhere in the paper, but went out in a partying mood.
Back to the cooking school…


By April 7, the cooking school was front page advertorial copy…um…news.

Mail and Empire, April 7, 1933.
Next: the cooking school wrap-up.