Vintage Toronto Ads: Dr. Cassell’s Great Remedy

Originally published on Torontoist on May 31, 2011.

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Mail and Empire, December 9, 1915.

With his pince-nez, authoritative finger, and giant pill bottle, wouldn’t you trust your health to the noble Dr. Cassell? Never mind that his powerful tablets claim to remedy the same afflictions as other period quack medicines. He looks trustworthy and by Jove, he’s British! We suspect the pills were most effective on the financial ledger of Toronto food and drug distributor Harold F. Ritchie.

While the “well-known” Dr. Botwood happily lent his name to promote the curative power of Dr. Cassell’s remedy, British doctor R. Murray Leslie didn’t. Less than two weeks after today’s ad was published, Dr. Leslie filed an injunction against the manufacturer for falsely using his name in other ads. The sordid details were published in the December 25, 1915, edition of the British Medical Journal:

On October 20th last Dr. Leslie delivered a public lecture at the Institute of Hygiene in London on the subject of war strain and its prevention, and a summarized report appeared in the public press. The Dr. Cassell’s Medicine Company Limited, who were the vendors of “Dr. Cassell’s tablets,” thereupon inserted in the advertisements which they published in the press a reference to Dr. Leslie and to the lecture lie [sic] had given in terms which gave the impression that Dr. Leslie recommended or approved of the “tablets” which the company purveyed.

With no resistance from the defence lawyers, the injunction was granted.

ADDITIONAL MATERIAL

province 1915-01-26 dr cassell ad

The Daily Province, January 26, 1915.

If advertising is anything to go by, it appears Dr. Cassell’s Tablets were introduced to the Canadian market in early 1915. Initially, Vancouver received a more colourful campaign, as the first batch of ads printed in Toronto’s papers lacked illustrations.

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The Globe, January 30, 1915.

That was quickly remedied. Do you know any little martyrs to nerves?

While ads for Dr. Cassell’s faded out by the end of 1918, the Tamblyn drug store chain carried them through the early 1930s, touting the pills as “The Supreme Nerve Tonic and Body Builder.”

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Sydney Morning Herald, November 8, 1926.

By the mid-1920s, Dr. Cassell’s Tablets were available in Australia. Meanwhile, Dr. Cassell’s British parent, Veno Drug Company, was swallowed up in 1925 by Beecham’s Pills, a forerunner of today’s pharma giant GlaxoSmithKline.

Vintage Toronto Ads: A Photoplay Palace Turns Ninety

Originally published on Torontoist on August 18, 2009.

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Toronto Star, August 16, 1919 (upper left); Toronto Star, August 18, 1919 (the rest).

It was ninety years ago today that east-enders were first able to enjoy fine entertainment at the theatre that underwent numerous name changes between its opening as Allen’s Danforth and its current incarnation as the Music Hall. Growth in what was considered suburbia in 1919, along with the ease of reaching Danforth Avenue via the recently opened Prince Edward Viaduct, persuaded the Allen’s cinema chain to build a high-quality theatre in the neighbourhood.

The Mail and Empire provided a preview in its August 16, 1919 edition:

After having traced them half-way across the United States and a large portion of Canada, Messrs. Jule and Jay J. Allen received with great relief yesterday the news of the arrival of the 1,800 seats for their new Danforth theatre, which will be opened on Monday evening. The handsome structure is entirely complete and it is promised that it will show the people of Toronto something new in the way of cinema house construction. Although this house has been built largely for the convenience of the residents of the Danforth and Rosedale sections of the city, it is one of the largest motion picture houses in Toronto and among the most modern. There will be no formalities for the Monday evening performance, but the theatre will be open to the general public.

ADDITIONAL MATERIAL

No Toxie Today

The Music Hall, March 30, 2010. My notes indicate Toxie hadn’t been on the premises for awhile. The poster slots are currently filled with upcoming listings deep into 2020. Click on image for larger version.

The theatre marked its 90th with a plaque presentation by Heritage Toronto, followed by a silent feature with live piano accompaniment. As the opening night film exists in fragments, viewers saw another Madge Kennedy vehicle, 1920’s Dollars and Sense. The admission price was sensible—only one thin dollar. It was a fun evening, despite a few technical hiccups.

The Music Hall is still a busy concert venue, marking its 100th anniversary in 2019.

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Photoplay, May 1920.

From the Toronto Star‘s August 7, 1919 description of Through the Wrong Door:

Through the Wrong Door is playing to capacity houses at the Allen this week, and the exvellent feature which is offered more than justifies the large crowds. Light, gay, and amusing, Through the Wrong Door is frankly composed to chase dull care away, and it is so well interpreted by Madge Kennedy and the cast in general that the effect is a very pleasant one. She softens and beautifies by some very fine acting the role of a bright young girl who throws over her fiance abd elopes with a man she scarcely knows. In the new dignity of one who sympathizes with the man her own father has deliberately tried to ruin, who she is assisting to achieve natural justice, she plays the part so convincingly that the sudden change of mind and heart is not only excused, but approved most cordially.

Motion Picture World, June 5, 1920.

Vintage Toronto Ads: On Her Majesty’s Secret Service

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Globe and Mail, December 20, 1969.

To some, On Her Majesty’s Secret Service is the best James Bond movie ever made. To others, it’s the one with…what’s his name…George Lazenby? Either way (and count me closer to the former), it was one of top movie attractions for Toronto moviegoers during the holiday season 50 years ago.

How did local film critcs feel?

The Telegram‘s Clyde Gilmour felt that “newcomer Lazenby’s amateurishness as an actor sticks out all over the place, but the role has become a comic-strip character anyway. Bond No. 2 does the job quite satisfactorily.” Gilmour also believed that Telly Savalas played Blofeld “with his accustomed air of amiable deviltry.”

In the Star, Dorothy Mikos felt Lazenby was acceptable, as the role didn’t require fine acting. “All that is required is a large conventionally handsome man who can fall down and stand up on cue.”

The sourest review was courtesy of The Globe and Mail‘s Martin Knelman, who found “the new 007 bats .000.” He also didn’t care for some of the film’s audience, if this sneering observation following a packed viewing at the old Odeon Carlton theatre is any indication:

Fighting my way out of the theatre, I heard a middle-aged woman say she had been lured into the city from a suburb for the first time in months to see this movie, and now that she’d seen it, she didn’t know what to look forward to. One could fake pity for people who don’t have anything in their lives to look forward to besides a James Bond movie, but that’s really beside the point.

Knelman ended his review by comparing people anticipating Bond movies to friends who eagerly awaited trying the “far-out specialty of the month” at their local ice cream parlour. “They play at the ritual of looking forward each month to going down to sample the new flavor, and I think people go to the James Bond movies in the same spirit. Dr. No and Goldfinger were yummy enough, but On Her Majesty’s Secret Service left the same taste in my mouth as peanut butter licorice sherbet.”

Whatever, Martin.

Of the other major new releases that week, Knelman found John Vernon’s performance as an evil Castro-esque Cuban the most entertaining thing about Alfred Hitchcock’s Topaz, and felt director Stanley Kramer’s The Secret of Santa Vittoria was “just a big, crude, stupid movie.”

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Toronto Star, December 19, 1969. Click on image for larger version.

A sampling of other movies that season, along with some interesting double bills assembled by the 20th Century chain.

Vintage Toronto Ads: Coming Christmas Day—The Odeon York!

Originally published on Torontoist on December 20, 2011.

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Toronto Star, December 24, 1969.

Things opened on Christmas Day: presents under a tree, cards from dear friends, bottles of wine at the dinner table, old family wounds, and movie theatres.

Yes, movie theatres.

Catching a film on December 25 is a tradition for lonely souls eager to escape painful reminders of the holidays, for families and friends to flee chaotic Christmas celebrations for a few hours, and a shared cultural experience for those who don’t celebrate Christmas in the first place. With a large pool of customers to draw upon, especially on a day when few other businesses are open, why not use Christmas to debut a splashy new cinema?

Parents may have welcomed the York Theatre’s opening bill on December 25, 1969, since neither of the main attractions was suitable for younger audiences. We suspect kids were content to stay home and play with Santa’s deliveries. Viewers could take the theatre’s spiral staircase to see a farce (Cactus Flower) or a foursome (Bob & Carol & Ted & Alice).

Blockbusters graced the screens of the York until 2001. After operating as an event venue and fitness club, the site became the Madison condo project.

ADDITIONAL MATERIAL

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Toronto Star, September 19, 1984.

The York occupies a sentimental spot in my heart, as it was the first place I saw a drama intended for grown-ups, as opposed to family-friendly blockbusters like Raiders of the Lost Ark and Return of the Jedi. We ate dinner at Harvey’s on the northeast side of Yonge and Eglinton, then walked over to see Amadeus. Nine-year-old Jamie was impressed, following along without being bored.

Best of all, I was a big boy now! Bring on the non-kiddie films!

(I went to kid-friendly flicks for a few more years)

I wonder if my father thought it might spur me to share his love of classical music. If so, it didn’t, though I briefly explored his Mozart records when we returned home.

Given the timing of Amadeus‘s release, this may have occurred either on my last trip to Toronto before my grandmother moved down to Amherstburg or the first visit there after she left the city.

By the time I moved to Toronto in 1999, the York was nearing its end. At the time, the few remaining non-rep house single or double screen cinemas in the old City of Toronto were heading toward their demise. A survey of the scene by the Star in January 2001 indicated that Cineplex Odeon was operating the York on a month-to-month basis and a “For Lease” sign was already out front. Elsewhere, Famous Players did not renew the lease at the Plaza in the Hudson’s Bay Centre, while the fates of the Eglinton and Uptown waited for a ruling in a human rights complaint regarding accessibility (the result of which was used as an excuse for their closure).

Sometimes when an old movie house closes, we can’t help feeling that there’s something more being demolished than the broken seats and torn carpets in the lobby. For some of us, our vivid memories of movies that mattered to us long ago are all wrapped up with memories of the way we were, who was with us at the time, and, of course, the odd little details about those places where we gathered long ago waiting in the dark for something wonderful to happen. – Martin Knelman, Toronto Star, January 21, 2001.

Vintage Toronto Ads: Colouring Contests

Originally published on Torontoist on August 26, 2015.

Before reading this column any further, grab the nearest pack of coloured pencils, crayons, or markers, or open up your favourite digital art program. Have we got a colouring bonanza for you!

Long before adult colouring books topped the Amazon charts, there was the humble colouring contest. It was a simple gimmick: draw interest in your brand, event, publication, or store by reeling in kids with promises of prizes if they applied their artistic skills (or lack thereof) to simple line drawings based on popular shows or seasonal icons. For their efforts, they might win pocket change, a bicycle, a chance to meet their idols, or bragging rights at the playground.

Today’s selection of ads spotlights past opportunities to dazzle judges with your colouring skill. Let your creativity run wild!

Click on any of the following images for larger versions.

Robertson Brothers Colouring Contest

Toronto Star, March 23, 1928.

  Treasure Island Colouring Contest

The Globe, December 4, 1934 and December 5, 1934.

From the August 18, 1934 New York Times review of Treasure Island:

Although there are occasional studio interpolations, the present screen offering is a moderately satisfactory production. It has not the force or depth of the parent work and, kind as one might wish to be to the adaptation, it always seems synthetic. However, hitherto on the stage and in two silent films of the same subject, the role of Jim Hawkins has been acted by a girl. One is spared this weakness in this picture, for that able juvenile, Jackie Cooper, plays Jim, and, although he may not impress one as being the Jim of the book, he does fairly well.

Star Weekly Christmas Colouring Contest Toronto Star, December 5, 1940.

Christmas colouring contests have long been a holiday staple. In this case, they may have also provided a boost to the Star’s sister publication, Star Weekly.

Roy Rogers Colouring Contest

Toronto Star, September 11, 1954 and September 19, 1954.

Forget the beautiful statue of the “King of the Cowboys” riding his trusty horse Trigger; the real thrill for most winners would have been spending a few moments with Roy and Dale at the 1954 CNE. A photo published in the Star of 11-year-old victors John Goslinga and Alfred Kemp depicted them in full cowboy regalia, as if they were ready to be extras in one of Roy’s horse operas.

Davy Crockett Colouring Contest

Toronto Star, September 12, 1955 (left) and September 13, 1955 (right).

A year after the Roy Rogers contest, the Star capitalized on the success of Davy Crockett. Note flattering depictions of aboriginals and women.

Parkay Colouring Contest

Globe and Mail, April 19, 1955.

Faster than a bicycle going downhill! More powerful than a butter churn! Spreads margarine on toast with a single stroke! It’s a bird, it’s a plane…it’s PARKAYBOY!

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Toronto Star, October 9, 1956.

Simpsons gets in on the colouring contest action with RCA Victor’s venerable mascot, Nipper.

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Toronto Star, November 21, 1956.

We (and Disney’s lawyers) can only hope that the actual drawing of Mickey and Minnie used for Dominion’s Ice Capades tie-in was superior to this spartan sketch.

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Toronto Sun, April 19, 1972.

How terrfying can you make this clown?

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Toronto Sun, November 20, 1977.

A previous post covered the story of dinner with Chewbacca.

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Toronto Star, August 6, 1977.

The Star’s kids page launched its first colouring contest with this detailed pair of figures who would have looked at home in the Royal Ontario Museum. A trip to the ROM might have been preferable to the grand prize: a chance to see the first-year Blue Jays drop both ends of a doubleheader against the New York Yankees. The first game was a 15-0 blowout, which saw future Jay Cliff Johnson hit two homers. The Yankees were gracious during the second match, with only a 2-0 victory.

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Toronto Star, May 28, 1978.

More colouring, more baseball, happier results for the Blue Jays. The prize winner saw the home team defeat the Orioles in another doubleheader by scores of 6-2 and 9-8. It was the franchise’s first doubleheader sweep at Exhibition Stadium.

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Toronto Star, September 2, 1984.

Who better to represent a teddy bear picnic at the Metro Zoo than Winnie the Pooh? We wonder if, a year or two later, the celebrity mascot would have been Teddy Ruxpin.

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Toronto Life, April 1973.

While not promoting a colouring contest, this ad for the fashionable Bloor Street clothier fits the mood of a modern adult colouring book.

ADDITIONAL MATERIAL

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Toronto Star, September 7, 1954.

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Toronto Star, August 25, 1955. Click on image for larger version.

While the winners of the Star‘s Roy Rogers contest only received a small corner of a page, the winners of the paper’s Davy Crockett took up most of the front page of the second section. Sadly, none of them posed with series stars Fess Parker and Buddy Ebsen.

Vintage Toronto Ads: How to Prevent a Domestic Disturbance

Originally published on Torontoist on April 15, 2008.

Vintage Ad #521: Does Your Husband Yawn at the Table?

National Home Monthly, January 1950.

Sometimes what passed for clever advertising in the past leaves us speechless. Note that today’s ad appeared seven years before Advertising Standards Canada came into being.

57 Ways to Use Heinz Condensed Soups

The free guide offered in this ad was first published in 1944 and offered the following words of wisdom:

Soup has long played a stellar part on the Canadian menu—but never has it filled so many interesting and appetizing roles as it does today! Formerly served as a first course, versatile soup now appears as an important ingredient in dozens of dishes—dressings, meat loaves, rarebits, casseroles and many another old favourite. For housewives have found this a quick, thrifty way to make everything from sauces to salads extra nourishing and delicious.

Most of the recipes provided in the guide are mid-20th century staples, though some lean toward the exotic-sounding (“Fricasseed Chicken with Marengo Sauce”), fattening (“Weiner-Vegetable Casserole” loaded with bacon drippings), or are overdue for a modern remake from the city’s finest chefs (“Tomato Soup Cake” complete with cream cheese frosting).

420 Dupont Street still exists as an address, though Heinz moved their Canadian head office to North York long ago. The site, located at the NW corner of Dupont and Howland, was later the home of Mono Lino Typesetting, and has served as an exterior for films such as Hairspray.

ADDITIONAL MATERIAL

Searching for stories about domestic abuse published in Toronto’s papers in 1950, the majority of reports related to sentences handed out to offenders in Trafalgar Township (present-day Oakville). The June 30, 1950 edition of the Star reported that Bronte resident Elmer Catley was sentenced to four days in jail and “10 strokes of the strap” for wife-beating. He was also ordered to post a $500 property bond and pay $25 in costs, or face 10 more days behind bars. Trafalgar Township police chief Fred Oliver noted that “liquor is this man’s downfall.” Catley was denied a request to be placed on the LCBO’s “Indian List,” which would have blocked his access to alcohol.

Lashing appears to have been a common punishment at the time in Bronte. The December 15, 1950 Globe and Mail reported the sentencing of Walter Ripley to 10 strokes, along with two months hard labour.

Meanwhile, in Toronto, apparently hitting a landlord merited a larger fine than hitting one’s spouse.

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Globe and Mail, March 22, 1950.

Vintage Toronto Ads: Seeing Santa at Yorkdale, Early 1970s Style

Originally published on Torontoist on December 18, 2012.

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Don Mills Mirror, November 22, 1972.

Yorkdale wasn’t joking when it called itself “Canada’s Christmas Centre” in the early 1970s. Around 100,000 children per year perched themselves, either with excitement or with pure terror, onto the laps of the three Santas the mall employed. We imagine a few fading images taken during those brief visits survive in homes around the GTA.

Chief Santa John Horning was well acquainted with the hazards of the job: bruised knees, beard-tugging, and leaky bladders. After eight years on the job, he found that children weren’t greedy, but were “just victims of advertising.” He told the Don Mills Mirror that “every now and then a smart Alec asks for a million dollars, but to balance that a few ask for peace and happiness in the world.” Horning noted that while kids always offered to leave cookies, “I’d like to tell them to leave a shot of rye.”

Because heaven knows Santa needs a little fortification to cope with the stress of making all those deliveries on Christmas…

Source: the December 13, 1972 edition of the Don Mills Mirror.

ADDITIONAL MATERIAL

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Don Mills Mirror, December 13, 1972.

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Letter to editor, Globe and Mail, December 5, 1973.