Vintage Toronto Ads: The Hotel Toronto Deserves

Originally published on Torontoist on August 9, 2007.

2007_08_09hyatt.jpg

Source: Time, April 24, 1972.

All the city deserves is another high-end hotel?

Continuing Torontoist’s periodic look at downtown’s early 1970s hotel boom, it’s time to turn north to Yorkville. During the latter half of the previous decade, developments such as the Hyatt Regency and Hazelton Lanes, along with a growing number of high-end boutiques, began to erase the neighbourhood’s image as the home of coffeehouses and bohemians. One might not have been able to catch as many musical acts in the neighbourhood as before, but visiting businessmen were probably more dazzled by the spectacular meeting rooms and other thoughtful extras.

Hyatt eventually turned its attention across Avenue with the Park Hyatt, with the Regency becoming the Four Seasons.

UPDATE: Over time, the Four Seasons became known as a celebrity hub, especially when TIFF rolled around, which I learned the hard way one year when I was nearly run over by a mob of fans chasing a glimpse of some movie star. After the hotel closed in 2012, part of the site was demolished, while the rest was converted to condos. A new Four Seasons hotel opened at Bay and Yorkville.

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