Vintage Toronto Ads: Preppy Pizzazz

Originally published on Torontoist on June 12, 2007

2007_06_12bay

Source: Toronto Life, March 1985.

Is your wardrobe lacking that all-important “pocket pizzazz”? Not feeling preppy enough as spring winds down? Need snazzier purple pants the next time you Hulk out? Look no further than today’s ad!
Note the exclusivity of the jackets compared to the pants. White preppy tennis gear and red bomber jackets were way too cool to be sold to the hoi polloi outside the 3 km radius of the Bay’s Bloor St store (Queen and Yonge was still Simpson’s at this point). As for the pants, pizzazz knows no geographical or socio-economic boundaries!
Feel free to slip on a pair of shades and rock out to your favourite 1980s movie soundtrack.

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