Vintage Toronto Ads: The Dodo Lives!

Originally published on Torontoist on May 29, 2017.

Vintage Ad #241: The Dodo Lives at the ROM

Source: Toronto Life, November 1975.

It’s a big week for the Royal Ontario Museum, with the public unveiling of the Michael Lee-Chin Crystal days away. Will any of the displays added to the new galleries over the next year wrest the claim of “most unusual exhibition” title from today’s ad?

Probably, since Animals in Art’s claim appears to be hanging artwork in the ROM instead of, say, the Art Gallery of Ontario. The works advertised sound as if they could have fallen comfortably within the realm of the ROM’s natural history collection.

Here’s a follow-up idea: there are natural museum history displays around the world of animals in their habitats that are now so old that samples can be shown as period art, depicting man’s view of the natural world in the mid-20th century. Incorporate a history of representations of nature in art and institutions. All it requires is a catchy name and suitable corporate sponsor (note the lack of one here).

ADDITIONAL MATERIAL

“It’s just a wonderfully extravagant moment for Toronto.”–William Thorsell, CEO of the Royal Ontario Museum, 2007.

“The Crystal’s interesting. I think it will be interesting to hear people’s opinions. There’s going to be strong opinions on both sides.”–Toronto Mayor David Miller, 2007. (source for both quotes)

Has it really been a decade since the ROM Crystal opened? Ten years on, Daniel Libeskind’s sketched-on-napkins design remains a controversial addition to the city’s landscape. Two years after it opened, the Star reported that it finished eighth of a list of the 10 ugliest buildings in the world by the Virtual Tourist website (which the Crystal has outlasted). In 2015, a Globe and Mail investigation revealed how some donors still hadn’t paid their contribution to the ROM’s overall mid-2000s renovations. This year, the museum all but admitted the Crystal’s flaws by announcing plans to reopen the former main entrance on Queen’s Park.

 

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